Extreme Couponing Tip: Know the Pros and Cons of End Caps

End caps are the shelves that face the main grocery walkways, at the end of each long individual aisle. Learning the advantages and drawbacks of shopping end caps can save you big once you’ve gained the know-how!


  • Extras: When you head down the aisle to get your advertised product and find an empty shelf, check end caps to see if a larger stock is available there. Usually grocery stores (and sometimes drugstores) will order extra of sale items and place them in a different, bigger, or more prominent area.
  • Clearance: Often clearance sections will be on an end cap, usually near the back of the store. These can be great finds, especially if you have a coupon to pair with the discounted item!


  • Price awareness: Remember that not everything on an end cap is a great sale price. Sometimes the products featured are at regular price or just an okay (not stock-up) price. These lure in unsuspecting shoppers and increase impulse buys. Oftentimes, manufacturers will pay to get their products in these hot spots.
  • Flavor/variety selection: End caps usually have the most popular and best selling flavors/varieties of products here. For a wider selection, check the product’s specific aisle.

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8 thoughts on “Extreme Couponing Tip: Know the Pros and Cons of End Caps”

  1. Coupon_momma says:

    Traditionally, since end caps are prime locations for products (everyone sees front end caps), the product with the highest markups can be found there (excluding back end caps of clearance).

  2. Kathy Reyes says:

    Definitely becare of endcaps. I was at Target today and saw loufa’s in the soap aisle for $1.29. They had more loufas, of a different brand but basically the same, for $1.99.

  3. Also, keep an eye on walmart….  Things on end caps usually go on sale the next week. :)

  4. OvenMitt says:

    Prime example are those pesky end caps at Walmart with the miniature TVs attached. They seem to magically turn on just as innocent customers walk by…

  5. Amy says:

    The Albertson’s I shop at usually puts a couple of the sale items on endcaps mixed in with nonsale items for the same product (bigger size, wrong flavor) so that you will get screwed at the register.

    • Anonymous says:

      I’ve had that happen to me too! Now I double check the sizes before putting it into my cart. Tricky end caps!