Joanie Demer

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Joanie Demer, co-author of Pick Another Checkout Lane, Honeyand co-founder of, has always had an eye for a bargain. Joanie has been bragging about how little she spends on everything for years: from her wardrobe and now her groceries! She never imagined she could take her tight-wad tendencies and create a successful business simply by taking her saving to the next level and sharing what she’d been doing all along.No stranger to being a work at home mom, Joanie is an accomplished pianist and taught lessons from home for eight years before her full-time coupon conversion!   Now, Joanie spends her days balancing her business while playing mother to son, Landon, daughter, Cameron, and wife to her active-duty Coast Guard husband.  Running a family household on a single military income, Joanie learned quickly how to stretch a dollar!

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Three months after becoming a Krazy Coupon Lady, Joanie’s life unexpectedly veered off course when her husband lost his job and medical insurance, her family sold their house, Joanie’s daughter was hospitalized unexpectedly, and her husband left for two months of military boot camp. In an instant, she went from debt-free, financial comfort to economic peril! But because of her coupon skills and the stockpile of food she’d built, all spending essentially stopped until the medical bills were paid. Joanie’s family was able to completely live off of the stockpiled groceries, and regain debt-free status within a few short months. She recounts, “It was this experience that really solidified to me that every family needs to realize the power within them and utilize these shopping methods– not only to save thousands of dollars, but to build a stockpile of food that can help you ride through economic difficulties.”

Joanie’s national media includes TLC Extreme Couponing, The Today Show, The Nate Berkus Show, Fox & Friends, and Better TV.

Company Bio was founded, quite by accident, when two stay-at-home moms began blogging about their strategic coupon-clipping in Boise, Idaho. Founders, Heather Wheeler and Joanie Demer were tired of spending $500 per month feeding their young families, and wanted to find a way to cut that number in half. Soon, they were “stacking” coupons, sales and store promotions and walking out of the store with sacks full of free groceries!

Within six months of the business’ official launch in March 2009, over 10,000 “Krazies” were knocking down the doors of every day, begging to know how to achieve these huge savings! In response, Heather and Joanie added “author” to their resumes at the end of 2009, releasing their “how-to coupon book”, Pick Another Checkout Lane, Honey.

Now being hailed as the new “coupon Bible”, Pick Another Checkout Lane, Honey promises to transform readers from “Coupon-Virgins” to “Coupon-Pros”. Don’t be fooled; this isn’t your Grandma’s coupon book! These twenty-something authors aim Pick Another Checkout Lane, Honey at the new generation of coupon moms, packing it with humor, wit and attitude: touting that a krazy coupon lady should carry her coupon binder, that likely weighs more than her infant, to the grocery store and endorsing “profiling” for a younger male cashier may make your checkout run more smoothly!

Whether you’re ready to pay off debt and become financially self-sufficient, save for that glam family vacation or splurge on a pair of designer high heels, Pick Another Checkout Lane, Honey will make good on its promise to Save you BIG Money and make the Grocery Aisle your Catwalk!

Read up on co-founder, Heather Wheeler.

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contact AKA Talent Agency.