In May of this year Target tested a price match policy at a few Minnesota stores. I don’t have official corporate results of that testing, but I think this week’s ad says it all!
this week’s ad reads:
red hot savings we’ll match the price found in any competitor’s printed ad “for an identical product” *Applies to current, local print ads for in-store products. See Guest Services for details.

Wahooo!! I’m so excited to see this change that will allow Target to compete with {that other supercenter}! I expect this program will have a rocky start and we’ll probably be riding a learning curve with guest services and managers, but come on! Let’s blaze this trail Krazy Coupon Ladies!!

Take in your competitor ads and see how it goes! Make sure you stay positive and thank your store managers for this AWESOME new policy! I’m sure these first weeks will be a continued test of this program, so let’s make sure they don’t change their minds!