Snuggle 64 oz liquid fabric softener is on sale for $3.00 per bottle at Kmart, now through November 9th.  It is an advertised official price.  Heather and I both bought a truckload of $3.00/1 Snuggle coupons (still available on ebay). Go check them out and consider special ordering Snuggle to stock up!  Snuggle coupons were regional, not many areas received them.  Also, check out this printable coupon:
$1.00/1 – Snuggle Fabric Softener or Sheets – (coupons.com)