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Extreme Couponing Tip: Generics vs. Name Brands

“I’ve tried using coupons, but after I go to all the trouble of clipping, I find that the store generic brand is still cheaper than the name brand with a coupon! Help!”

This common concern is frequently heard from new couponers. It’s not that we despise generics here at KCL, but we know that when you pair a good coupon with a great sale on name brands, you can stock up for a rock bottom price — lower than any generic! Read on for the proof.

For example, if you visit your local supermarket to use one “$1 off two cans of cream of chicken soup” coupon, it will end up being cheaper just to buy generic.

Campbell’s Cream Soup $1.18
Use $1.00/2 coupon
Final Price: $0.68 each when you buy 2

Generic Cream Soup $0.55

Tossing the couponing and buying the generic is just what a casual coupon clipper would do. But not Krazy Coupon Ladies and Gents! If you wait and use the coupon when the name brand soups are at a rock bottom price– Voila! Cheap soup! For example, one week Campbell’s soup is on sale for $0.65. Let’s do the math!

Campbell’s Cream Soup $0.65
Use $1.00/2 coupon

Final Price: $0.15 each when you buy 2

Now that’s a stock up price! You’re saving over 87% on an average retail price and 72% off even the generic price! When someone asks me whether it’s cheaper to buy generics than name brand items with coupons, I ask them whether they pay over fifty cents for a box of cereal or fifteen cents on a can of soup. That usually answers their question and is the end of their skepticism 🙂