Extreme Couponing Tip: Learn that Generics AREN’T Always Cheaper

A common misconception in the grocery shopping world is that generic and store brands are always cheaper than name brands, even with coupons factored in. But we here at KCL know it’s a MYTH! It's not that we despise generics, but we know that when you pair a good coupon with a great sale on name brands, you can stock up for a rock bottom price — lower than any generic! Read on for the proof.

For example, if you visit your local store to use a "$1 off two Ziploc bags" coupon, it will end up being cheaper just to buy the store brand.

Ziploc Sandwich Bags $3.79
Use $1.00/2 coupon
Final Price: $3.29 each when you buy 2 

Up & Up Sandwich bags $2.50

The casual coupon clipper would toss the coupon and buy the generic (and perhaps give up on couponing altogether). But not Krazy Coupon Ladies and Gents! If we wait and use the coupon when the name brand sandwich bags are at a great sale price– Voila! Cheap bags! For example, one week Ziploc is on sale for $2.00. Let's check out the math.

Ziploc Sandwich Bags $2.00
Use $1.00/2 coupon
Final Price: $1.50 each when you buy 2

That alone saves $1.00 off the generic price! Still a skeptic? Check out other scenarios from stores across the nation:

H-E-B

H-E-B canned beans $0.99

VS.

S&W Beans, reg price $1.79, sale price $0.88
$0.50/2 coupon
Final Price: $0.63 each, when you buy 2

Sausage, 1lb ground from deli $3.79

OR

Jimmy Dean sausage roll, 1lb, reg price $4.79, sale price $3.00
$0.75/1 coupon
Final Price: $2.25

Safeway

Lucerne yogurt, 6 oz $0.50

OR

Yoplait yogurt, 6 oz, reg price $0.79, sale price 10/$5.00
$1.00/10 coupon
Final Price: $0.40 each, when you buy 10

Safeway Select ice cream, 1.5qt $3.49

OR

Dreyer’s ice cream, 1.5qt, reg price $4.79, sale price 2/$6.00
$1.00/2 coupon
Final Price: $2.50 each, when you buy 2

Albertsons

Homelife dish soap $1.99

OR

Palmolive dish soap, reg price $3.79, sale price $2.00
$0.25/1 coupon
Final Price: $1.75

Albertsons crescent rolls, refrigerated dough $1.99

OR

Pillsbury crescent rolls, reg price $3.29, sale price $1.67
$0.40/2 coupon
Final Price: $1.47 each, when you buy 2

Kroger

Kroger salad dressing, 16oz $1.99

OR

Kraft salad dressing 16oz, reg price $3.19, sale price $1.49
$1.00/2 coupon
Final Price: $0.99

Kroger peanut butter, 18oz $2.69

OR

Skippy peanut butter, reg price $3.59, sale price 2/$5.00
$1.00/2 coupon
Final Price: $2.00 each, when you buy 2

Walmart

Great Value raisin bran cereal, 20 oz $1.99

OR

Kellogg’s Raisin Bran, reg. price $4.29, rollback price 2/$4.00
$1.00/2 coupon
Final Price: $1.50