Two weeks ago I needed to buy some chairs for my living room. After doing extensive online research, I found the perfect chair at the lowest price at Wayfair.com. Because I am a Krazy Couponer, I usually try to use a coupon when I buy anything. I went in search of a coupon code. I looked on some regular coupon code sites like retailmenot and could not find anything.
Frustrated, I went ahead and bought the chair. After my purchase I went browsing through some of my favorite blogs. Immediately after purchasing my chair I noticed an ad on the side of a blog that said, “Save 10% at Wayfair today.” I clicked on the ad which took me back to the Wayfair website. It had a code at the top of the screen to save on my purchase.
Upset with myself for buying the chair without the code, I hurried and cancelled my order. The next morning I woke up and called customer service. The representative told me I shouldn’t have cancelled my order. They proceeded to stop the cancellation and honored my 10% off code.
Most blogs use advertisements to keep their sites running. To me, these ads used to get in the way and be annoying. Not anymore. I discovered the power behind the ads. Using them, the cost of my chair went from $259 to $233. A $26 savings!
After receiving the chair and loving it, I was ready to buy the second one. But again, I could not find a coupon for it. This time I patiently waited and watched. Now instead of looking at my favorite blogs to read about coupons, cooking, kids, etc. I was checking their ads in hopes of finding another 10% off coupon. It worked! Exactly one week later I found my second “annoying” ad to save me another $26! In just two weeks I saved over $50 by using online advertisements.
Intrigued by how I was able to find a coupon code for the exact company I was buying from on a site that had absolutely nothing to do with Wayfair, I did a little more research about online advertising. Here is what I found:
The ads I see are based off of the activity stored on my browser. For example, because I had previously visited Wayfair.com, that information was saved using third party cookies. You may never have an ad for Wayfair if you have never visited their website. You will find relevant ads based off of your browsing activity. According to Maile Ohye, a support engineer for Google, “There is no personably identifiable information in a cookie file–no name, email address or phone number. And cookies cannot be used to run programs on your computer, access information on your hard drive or deliver viruses” So, I feel safe having cookies enabled in order to get the most out of my online browsing experience.
If you want to save money like I did, I suggest looking at the ads on the blogs that you already read, and you might be surprised at what awesome deals you can find from the companies you already use.
This has been a guest post by Mary from Hickory Creek, TX
Find out more about the KCL Contributor Network!