CHANGE IN COUPON POLICY: Safeway stores [including Carrs, Dominick’s, Genuardi’s, Pavilions, Randalls, Tom Thumb and Vons] will be releasing a new coupon policy effective August 1, 2012. From our research, it looks like no good news for coupon users. Safeway will be falling in line with Kroger stores and no longer doubling coupons. This report is confirmed for southern California Vons stores. The even more disturbing change we believe to be coming is this: Safeway will no longer allow an in-ad coupon to be stacked with a manufacturer coupon. This second rule is particularly frustrating, in my opinion, since we all know that Safeway stores are reimbursed for our manufacturer coupons. I’m left confused as to the motive behind this change. It remains to be seen whether this will be written into the policy, whether they will allow an in-ad coupon that is loaded to your card to be stacked with a manufacturer coupon, etc. We’ll be reporting as soon as the new policy is released.

I’ve never lived in an area where Safeway doubled coupons, but I know that for those of you who do, this will be a big adjustment. Safeway is promising lower prices and really pushing the Just4U program. Let’s hope that’s not just lip service. Although this is disappointing news, don’t forget the many ways you can still save big at Safeway:

  • Catalina Promotions: Expect an increase in promotions like “Buy 5, Receive $5 off your next order” and “Spend $30, Receive $10 off your next order”.
  • Manufacturer Coupons: Stack a manufacturer coupons with a Safeway sale price and a Catalina promotion. This is how you score some of the best deals!
  • Just4U Program: Sign up online to become a member. You can load coupons to your store card, view your local ad and even create a shopping list! To find in-ad coupons online: click “Just4U” on the top right of the screen. Sign in to your account and go to the Coupon Center. The Coupon Center holds both Safeway’s in-ad coupons and manufacturer coupons. To ensure you’re adding the right coupon, look at the ad before loading coupons to your card. Sometimes the in-ad coupons can look similar to the manufacturer coupons.

*Although this change is out of our control, you can still let your voice be heard. Don’t hesitate to politely call or write to Safeway to let them know this change in policy is extremely disappointing to their customers.