New Policy Change

Attention, all HEB shoppers: Starting 1/29 HEB will no longer accept coupon stacking of any kind.

The new coupon policy is now available on the HEB website to print. The policy remains the same except for this one rule, which states, “only one coupon will be accepted per qualified item regardless of its origination.”

Unfortunately, this changes the way we KCLs will shop at HEB. The only options for couponing at HEB will be to use a manufacturer coupon from the newspaper or a website, or to use an in-store yellow coupon provided by HEB. In addition to no longer accepting an in-store “B” coupon with a manufacturer coupon, HEB will also eliminate stacking a manufacturer coupon with a BOGO coupon.

The Good News

HEB intends to implement a digital coupon program in the near future. Details and timelines for this new program are not available at this time.

HEB promises a wider selection of coupons available in stores. While this is exciting, there’s no guarantee it will replace the savings under the current system.

We will continue to bring you the very best deals at HEB.

For more information: Here is the HEB Coupon Policy FAQs about this new coupon policy and why HEB is implementing it.