Go to customer service and show proof of the competitor price, either on your smartphone or with a printed copy of the web page. A Target employee will verify the lower price, then make the adjustment. For more information, read the price match policy.
Life of Pi DVD $19.99, regular price
Price Match to $14.99, Amazon.com price
Use $5.00/1 – Life of Pi on DVD, Blu-ray or 3D Blu-ray – (coupons.com)
Final Price: $9.99USD