Apparently, July 30th is a delicious-sounding holiday called National Cheesecake Day! Celebrate at The Cheesecake Factory with half-price cheesecake. Any slice of cheesecake will be half-price on July 30th for dine-in orders only. There is a limit of one slice per guest. Need a cheesecake fix earlier? Visit The Cheesecake Factory on Facebook and click on “get offer” to receive a mobile coupon valid for half-price cheesecake on July 29th!