There is a new $0.75 coupon for Topricin pain relief cream at commonkindness.com. Print and take to Whole Foods for this price:

Topricin Pain Relief Cream, 2 oz $11.99, sale price through 8/27
Use $0.75/1 – Topricin Pain Relief Cream – (commonkindess.com)
Final Price: $11.24