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To counter this tricky tactic, stand on your tiptoes or kneel down! Sometimes the best deals are not the ones in the middle, so search top to bottom to make sure you're getting the best price on products. It’s also wise to compare price per unit/ounce because, while a bigger package costs more up front, it could be cheaper overall.
Also, if you have little ones tagging along, keep a lookout for slightly lower shelves that are right at children’s eye level in the toy and candy aisles.