Breaking News! Today, Walmart announced that shoppers will be able to begin Black Friday shopping this Friday, November 22 at 8 a.m. They are kicking off the pre-Black Friday savings event in-stores and online. This means that shoppers will be able to purchase select toys and electronics a week earlier for the same prices that Target, Toys R Us and Best Buy are offering.

Walmart is also offering Christmas Ad Matching to Walmart.com and in-store shoppers. Customers who purchase an item on Walmart.com, and find a lower price in a local store can email christmasadmatch@walmart.com and receive the difference on a Walmart gift card. In-store shoppers get the same perk! Purchase an item in-store, and if a local competitor offers the item at a lower discount, take the ad to the customer service department at your local Walmart. A gift card will be issued for the difference. This policy is valid on items purchased at Walmart from November 1 through December 24, 2013 and excludes Thanksgiving Day and Black Friday.

Below are a few examples of what we expect to see online and in-stores this Friday. Please note that the prices are valid while supplies last only.

Toys:

LeapPad 2 (reg $79.00) $39.99, Compare to $79.99 at Amazon
Little Tikes Cozy Coupe (reg $49.87) $34.99, Compare to $43.99 at Amazon
Nerf Rebelle Crossbow (reg $19.88) $11.99, Compare to $22.36 at Amazon
Monopoly Board Game (reg $7.77) $5.00, Compare to $17.50 at Amazon
Hot Wheels Single Car (reg $0.97) $0.60

Electronics:

LG 50-inch HDTV (reg $598.00) $448.00, Compare to $648.00 at Amazon
Skylanders and Infinity Starter Packs (reg $74.96) $37.00
Select PS4 and Xbox One Video Games such as Call of Duty: Ghosts, NBA 2K14 and Battlefield 4 (reg $59.96) $49.00, Compare to $52.79 at Amazon

Read more information about today’s press release at Walmart.com.