One of the best things about shopping at Giant Eagle is that they double coupons every day. But there is a rumor that Giant Eagle may be considering doing away with double coupons. Adding to that rumor is an ad in the 11/17 SmartSource showing a scenario that uses a coupon for Pillsbury Crescent rolls at Giant Eagle. The price in the scenario displays the coupon at face value rather than at the doubled amount that such ads typically display.

Uh oh. Sounds like trouble may be brewing.

Additionally, as reported in the September 13, 2013 edition of the Pittsburgh Post-Gazette, Giant Eagle senior vice president of merchandising, John Tedesco, stated that double coupons are "becoming less important to customers."

Huh?

One of the primary reasons that Giant Eagle gets my business is those double coupons. Sure, their "low price lock" items are great, but honestly, those prices are not any better than regular sale prices, although it is nice to have them every day.

Coupons in the News reports that Giant Eagle spokesman Daniel Donovan stated, "The use and availability of printed manufacturer coupons has decreased in recent years as the popularity of digital coupons has increased, and as a result we have continued to enhance our eOffers digital coupons."

Well, that's nice, but digital coupons don't double.

A bit of research shows that Giant Eagle has attempted to do away with double coupons before, much to the dismay of their loyal shoppers, and consumer reaction was swift and loud. But that won't necessarily stop them from trying again. Especially if they really do believe that shoppers don't care about double coupons.

One shopper asked Giant Eagle on Facebook if they were, in fact, discontinuing their double coupons program. According to the Facebook response from GE, "Yes, will still double coupons. Sometimes vendors code coupons not to double and that is out of our control, but unless the manufacturer has coded the coupon not to double or the coupon explicitly states ‘do not double’, then we will double it. Thank you."

Well, the Pillsbury coupon in question is not coded in a way that would prevent doubling, so the answer given by GE on Facebook is less than satisfactory. But at least they are still doubling coupons.

The point is that Giant Eagle's double coupon policy is the main reason why many KCLs shop there. Discontinue that benefit, and many of us will be shopping elsewhere. Without double coupons, Giant Eagle is just too expensive. It may be a good idea for us KCLs to contact Giant Eagle's corporate office to let them know that…WE WANT DOUBLE COUPONS!

  • Giant Eagle Headquarters Customer Service: 1 (800) 553-2324 (Hours: M–F, 9 a.m.–9 p.m. EST)
  • Website: GiantEagle.com/Contact-Us/