Here’s a fun unadvertised monthly +Up Reward deal on Luster Now! toothpaste at Rite Aid. As of yesterday, Rite Aid began a new month of monthly January deals. Luster Now! whitening toothpaste is on sale for $5.99. Buy one and earn a $5.00 +Up Reward. The final price is less than $1.00–an 88% savings!