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The Doubl'r is a regional coupon located in the weekly Safeway ad. It allows doubling of up to four newspaper coupons with a value up to $0.50 each. If a coupon's value exceeds $0.50, the Doubl'r will take an extra $0.50 off the face value of the coupon. If you receive the Safeway Doubl'r in your area or if your store doubles coupons, these conditioners will be just $0.24!