The Rite Aid Video Values coupon program has been discontinued as the new Wellness+ Plenti program gets ready to launch! The new May coupons should have gone live on the Rite Aid website yesterday. Instead, we found that the Video Values page is no longer available and no new coupons have been released. It has been confirmed with customer support that the Video Values are discontinued with no word of a replacement program in the future.

Wellness+ with Plenti Launches 5/3

The new Wellness+ Plenti program will begin May 4th. They have transitioned away from +Up Rewards into a new points-earning system. Members will continue to earn Wellness+ Points towards various benefits at Rite Aid, including discounts of up to 20% off storewide. This means that you can maintain your Gold, Silver or Bronze status discounts that have already been earned. In addition to these earnings, Rite Aid will now offer Plenti Points:

  • Plenti Points will be valid for at least two years instead of two weeks.
  • Plenti Points can be used at Rite Aid and certain other Plenti partners.
  • Plenti Points can be used flexibly. Once you’ve earned at least 200 Points, you’ll be able to start using them for savings at Rite Aid and certain Plenti partners.

All current Wellness+ members will need to sign up for the Wellness+ with Plenti program so they can begin earning Points. Be on the lookout for a welcome email from Plenti on May 4th to finish the enrollment process!