The $1.00/1 Colgate coupon just reset. Print more and stock up on Colgate Optic White toothpaste at Rite Aid! This week, Colgate toothpaste is on sale for $3.50. Use the coupon to get a tube for $2.50 out of pocket. At checkout, receive 300 Plenti Points ($3.00), making this purchase a $0.50 moneymaker!