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There is a new promotion on L’Oreal hair color products at Target: buy two and receive a $5.00 Target gift card. I found several different boxes on clearance for 50% off, AND they are triggering the gift card! Use a coupon from the 1/3 Red Plum insert to pick up two boxes for $3.96 out of pocket. That makes this purchase a $1.04 moneymaker after you factor in the gift card!