Here’s your chance to be a part of something great! Join the National Consumer Panel for free and earn rewards for doing the things you already do!

What's the National Consumer Panel?

National Consumer Panel is a program that pays members for their feedback on what they're buying at the grocery store. Your opinions will help manufacturers and retailers make decisions on what products to develop or improve and sell in the market.

How it works:

It’s simple and easy to participate! Once you’ve signed up, you’ll be sent a handheld scanner (or be given access to the NCPMobile App) that you’ll use to scan the barcodes on all products you purchase during any shopping trip. You’ll submit that information every week and earn points that can be redeemed for rewards.

You’re awarded points for each week you participate on the panel, and the longer you participate, the higher the point value you’ll receive. You’ll also earn entries into a variety of sweepstakes that are held weekly, monthly, and quarterly. The quarterly Grand Prize drawing is worth $20,000!

How do I sign up?

Panelist spaces are usually limited. If you're interested, act fast!

  • Visit National Consumer Panel to get started.
  • Enter your email address and then click “Join Now.”
  • Answer a few survey questions. It took us less than 5 minutes to complete.
  • Watch your email to find out if you've been accepted into the panel.