Target stores have updated their systems to change how coupons are accepted on gift card promotions. This new update will only affect deals where the out-of-pocket cost is less than the value of the gift card earned. The system will take into account the savings from the gift card and adjust the coupon value accordingly. What this means: no more moneymakers from gift card promotions, just freebies. Here’s an example:

With coupons

BEFORE:

Buy 2 Venus Shave Gel, 7 oz $2.97, regular price
Buy 1 Venus Disposable Razors, 4 ct $5.99, regular price
Buy 3, Receive $5.00 Target Gift Card
Use two $2.00/1 – Gillette, Venus OR Satin Care Shave Gel 5.9 oz or larger from PG 9/25
And use one $3.00/1 – Simply Venus Disposable Razor Pack 4 ct or larger (coupons.com)
Pay $4.93, Receive $5.00 Target Gift Card
Final Price: $0.07 Moneymaker, when you buy all 3

NOW:

Buy 2 Venus Shave Gel, 7 oz $2.97, regular price
Buy 1 Venus Disposable Razors, 4 ct $5.99, regular price
Buy 3, Receive $5.00 Target Gift Card
Use two $2.00/1 – Gillette, Venus OR Satin Care Shave Gel 5.9 oz or larger from PG 9/25 – reduced to $1.73
And use one $3.00/1 – Simply Venus Disposable Razor Pack 4 ct or larger (coupons.com)
Pay $5.00, Receive $5.00 Target Gift Card
Final Price: Free, when you buy all 3

The system used to take off the full $2.00 or $3.00 value of each coupon that you used (unless the cost of the product was less than the coupon). You’d pay $4.93 and receive a $5.00 Target gift card, making the final price a $0.07 moneymaker. Now the gift card savings will be taken into account, and the coupons will be reduced accordingly, making the purchase free (no more moneymakers). Here’s what the receipt would look like in this scenario:

Without coupons

Say there’s a gift card promotion on a cheap product with no coupons available. The out-of-pocket price is still less than the gift card value, but there are no coupons to adjust down. In this case, the register will not prompt a gift card on your order. Be sure to purchase at least one other higher-value qualifying product to bring your out-of-pocket cost up to the value of the gift card in order to receive the gift card. Here’s an example:

BEFORE:

Buy 3 Nivea Creme Tin, 1 oz $0.94, regular price
Buy 3, Receive $5.00 Target Gift Card
Pay $2.82, Receive $5.00 Target Gift Card
Final Price: $2.18 Moneymaker, when you buy 3

NOW:

Buy 3 Nivea Creme Tin, 1 oz $0.94, regular price
Buy 3, Receive $5.00 Target Gift Card
Final Price: $0.94 each, when you buy 3

DO THIS INSTEAD:

Buy 2 Nivea Creme Tin, 1 oz $0.94, regular price
Buy 1 Nivea Hydrating Lip Care, 2 ct $3.49, regular price
Buy 3, Receive $5.00 Target Gift Card

Pay $5.37, Receive $5.00 Target Gift Card
Final Price: $0.12 each, when you buy 3