If you’re someone who wants to get the most out of their ketchup packets, Heinz is here to help.

They’ve unveiled a new device called the Heinz Packet Roller: a keychain-sized doohickey designed to help you squeeze all the ketchup out of a ketchup packet.

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The limited-edition packet rollers are on sale while supplies last at HeinzPacketRoller.com for $5.70 (includes sales tax), plus $2 shipping. Since there are a finite number of packet rollers, you can only buy one at a time.

Of course, if you’d rather just squeeze your ketchup out of a bottle, we’ve got plenty of Heinz coupons.

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