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Walmart Price Matching Policy Updated

Chelsea Shepherd

Walmart has updated their Price Matching Policy online!
It is now more specific and helpful, breaking down what exactly they will price match. Some new additions include:

  1. We do not require customers to have the ad with them to honor a competitor’s ad.
  2. Fresh produce and meat items when the price is offered in the same unit type (lb. for lb.; each for each)

The policy is copied below, along with my commentary. To print the official policy, I suggest printing directly from Walmart.com and keeping it with you in your binder!
For more on shopping at Walmart like a Krazy Coupon Lady and the specifics, check out this video and post.

You may also print off the Walmart coupon policy here.

Our Ad Match Guarantee

We’re committed to providing low prices every day. On everything. So if you find a lower advertised price on an identical product, tell us and we’ll match it. Right at the register.

We gladly match the price in the following types of ads:*

  • Buy one, get one free ads with a specified price
    • Example: Buy one for $2.49, get one free (BOGO)
  • Competitors’ ads that feature a specific item for a specified price at a specific retailer
    • Example: $2.99
  • Preferred shopping card advertised prices for specific item
    • that are in a printed ad and require a competitor’s shopping card for the discount to apply

This means that they will match sale prices, but not prices “after Rewards” (e.g. Extra Bucks, Register Rewards, Up+ Rewards)

  • For fresh produce and meat items
    • when the price is offered in the same unit type (lb. for lb.; each for each)

*The following are guidelines and limitations:

  • We will match any local competitor’s advertised price.
  • We do not require customers to have the ad with them to honor a competitor’s ad.

You will no longer need the full ad when you price match, but you will want to write out a list of the store, the sale time span, and the product specifications. You may only price match with current sales.

  • Items purchased must be identical to the ad (size, quantity, brand, flavor, color, etc.)

We DO NOT match the price in the following types of competitor ads:

  • Items that require a separate purchase to get the ad price
    • example: “Buy [item A] to get [item B] for $C”
  • Items with no actual price that require a purchase to get free product
    • example: “Buy both [items A & B] to get [item C] for free”
  • Items that require a purchase to get a competitors’ gift card
    • example: “Buy [item A] to get a $B gift card
  • Buy one, get one free (BOGO) ads with no actual price given
  • Going out of business or closeout prices
  • Percentage off
    • example: “All mascara, 40% off”
  • Competitors’ private label price promotions

This means that you cannot match a store generic product for a Walmart generic product. Price matched products must have all the same identifiers.

We do not honor:

  • Ads when the actual price for items cannot be determined.
  • Internet pricing
  • Misprinted ad prices of other retailers
  • Competitor ads from outside of the store’s local trade territory

Trade territories are often within the same city, county, or a [X] mile radius, so check with your local Walmart if you have questions.

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