$26 worth of makeup (plus a deluxe mascara)..and I payed $14.81!! The loreal foundation was $9.99 and I had a $1 off any loreal product, making it $8.99. Maybelline was buy 1 get 1 50% off. I got the instant age rewind concealer and the pore eraser. I also had two $2 off coupons for maybelline face products, so that took out $4! I then used my $3.50 off $10 I got in the Mail (which you can get a code for online as well) and then I used another coupon I got in the mail for a free deluxe benefit mascara. So yes, you can coupon at Ulta!!