Sephora really does have it all: a massive inventory of beauty products, knowledgeable sales associates, and fantastic customer service. True, the prices aren't always budget-friendly, but one of Sephora's best features is the store's generous policy when it comes to product samples.

All Sephora online purchases come with the choice of three free samples (they rotate regularly), but in addition to the free samples offered with online purchases, shoppers can get samples of nearly every product sold at the store.

Sephora sales associates, called “Cast Members,” are trained to be experts on the products they sell. This includes offering generous samples of most products to help customers decide whether they like something enough to purchase it. While it can seem like a splurge to shop at Sephora, a $15 investment can yield samples of high-end products that would normally be out of the question. Ever wonder how Dior BB Creme would feel on your face? At $44 for an ounce, it's not likely to become part of my regular routine, but I can sample it for a few days by deploying some smart strategies. Here are some guidelines to getting high-end Sephora samples:

Sample strategy

Keep in mind, many products are already available to sample in-store. Don't request a sample for an eye shadow that is readily available to test out in front of a mirror. The purpose behind asking for a product sample to take home is to see how it works for a more extended amount of time (think foundation rather than lip gloss, for example). Any product in liquid form can be made into a sample to take home. This includes:

  • Cleansers and scrubs
  • Night and day cremes
  • Eye creme
  • BB creme
  • Foundation primer
  • Eyelid primer
  • Liquid foundation
  • Fragrance
  • Shampoo and conditioner
  • Conditioning treatments
  • Styling products

Go in with a clear focus

It’s a good idea to choose one area to focus on at each visit (skin care, makeup, or hair care). For example, plan to purchase a tube of mascara (the Sephora Collection Outrageous Volume Mascara is $15). After placing the mascara in one of Sephora's shopping baskets, tell an associate you are interested in trying some new cosmetics, but you'd like to see how they react with your skin before purchasing them. BB creme and primer require only a dab to use effectively, so a sample will last for a few applications.

Ask questions

Cast members are trained to educate customers about the products Sephora sells, and part of this includes offering samples. But don't act as if your only mission is to get a bunch of free stuff. Express an interest in the product and ask about the following:

  • How does the product interact with different skin types (or hair types if it is a hair product)?
  • Will it last all day? Explain that by taking home a sample you can see how it looks or feels at the end of a day.
  • How does this product work on people with sensitive skin or allergies? Tell the cast member you like to try products before purchasing to ensure there won't be a negative reaction.

In addition to asking about the product, show you are a responsible consumer. Tell the cast member you like to try products before buying in order to avoid returning something later (this shows them you have their best interests in mind).

Don't be shy

Sephora has a strong emphasis on customer service, and it's likely a cast member will approach you to offer help without any prompting on your end. But if no one offers assistance, go ask an associate to help you with a specific product.

This winter I went to Sephora to spend a gift certificate on a day when a representative from Phyto happened to be there. I had never tried Phyto products, so I asked her a few questions and then decided to purchase an anti-frizz serum. To help me learn more about the Phyto line, she gave me two samples of Phytopolleine Scalp Treatment (normally $38 for one ounce). The samples came in two .13 ounce glass bottles, and since it only takes a couple drops for each treatment, I still have one full bottle three months later.

What to get

Here are some of the best products to sample at Sephora:

  • Yves Saint Laurent Le Teint Touche Eclat Illuminating Foundation SPF 19: $55 for 1 ounce
  • Smashbox Camera Ready BB Cream SPF 35: $39 for 1 ounce
  • Korres Pomegranate Mattifying Primer: $33 for 1 ounce
  • Philosophy Purity Made Simple Cleanser: $33 for 16 ounces
  • Philosophy Hope in a Jar Moisturizer: $40 for 2 ounces
  • Coach Love Perfume by Coach: $92 for 3.4 ounces
  • Bumble and Bumble Thickening Shampoo and Conditioner: $57 for 33.8 ounces (shampoo) and $25 for 8 ounces (conditioner)

Get even more samples

Sephora shoppers can get samples with in-store purchases by joining the Beauty Insider program. It's free and comes with a bunch of perks (a birthday gift and rewards points, for example). Beauty Insiders earn one Beauty Bank Point for each dollar spent. Every 100 Beauty Bank Points earned nets a sample with purchase at a Sephora store, and the samples are typically larger than the online samples (think travel-sized and enough product for multiple applications/uses).


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15 thoughts on “How to Get the Best Free Samples at Sephora”

I want to know it really suits my skin because earlier I had purchase many costly pruchase it .at that time they look very nice on my skin after few day pimples start coming.I have to stop using that product and lot of money r waste in purchasing so costly product


I want to know it really suits my skin


I am happy to be on the list.


I really like your website, you write quite well!


I know this article was written a few years back, but I wanted to comment on sampling eye shadows.

Please do not sample eye shadows on your eyes. The best was to swatch them is on the inside of your forearm since it doesn’t get as much sun as the top of your hand. The makeup testers at Sephora or any cosmetics counter are far from sanitary. Lipstick is the easiest to sanitize, you wipe it down with alcohol. However, any powders such as eye shadow as well as products like mascara and products in jars, are more difficult and time intensive to sanitize.

To sanitize eyeshadow you need to wipe off the top layer and spray it generously with alcohol then let it dry completely. The majority of customers aren’t doing this and Sephora doesn’t have enough sales associates or time in the day to sanitize each product after someone has tested it.

I cringe anytime I see someone sample mascara. Yes, they have disposable brushes, but you’d be amazed at how many people use the original mascara brush then pop it back in the tube. It’s disgusting and a great way to get an eye infection. Same idea with lip gloss. Just, don’t even go there.

Swatching on your arm is one of the best ways to do a quick test of a product. You should be able to tell how much pigment a shadow has, whether it blends well and how true the color is to the pan. The same goes for lip products, pencils and foundations. The best way to way to determine if a particular formula will work for you, (mascara, lip gloss, eyeshadow, foundation, skincare) is to purchase it and try at home or even in the store. If you don’t like the formula or color, return it. It’s a much better plan to do this then to deal with an unwanted eye infection or cold sore.

Remember, one of the great things about Sephora is their return policy!


I made a purchase online at Sephora, and found a coupon code for a makeup pouch full of samples!! Just search the internet before purchasing.


Hey I need to ask something.. I wanna buy around $300 worth of makeup from sephora.. Can I get it put on seperate bills so that I can get Max amount of free samples /bonus product??


I would order it online, then. You get three samples with each order and free shipping on orders over $50, so I would place six orders with free shipping and select your samples with each one. Make sure to check out Sephora’s current promo codes and see what additional samples you can get! You can put one promo code on each order, which could get you up to 24 samples (6 orders times three normal samples plus one promo code per order).


I’m a beauty insider. I take my postcard to the store and rarely is the sample available. Yes, I too have had them make up samples, but they are so small, it is difficult to use them in the tiny plastic container. I have never been freely given samples unless I have specifically asked for them. The only exception is the Sephora store inside the mall in Frisco. Also, I have always had to make purchase. I also find that all four of the stores in our area appear to cater to a younger audience. I seem to be invisible when I am in the store. Great store though, not too great on customer service inside any JCP.


You are not required to purchase anythng in order to receive samples. At all times they offer a “free skin care consultation” just go in ask for a consultation & they will ask you some questions about your skin type then provide you with samples.


I guess I have been lucky! I’ve always gotten good customer service:) I found someone who’s really helpful( thanks, Michelle at Coral Square mall!) I normally ask for a sample when I make a purchase. Sometimes they offer but you don’t have to make a purchase that day. I try to go back to the same person who helped when I’m ready to make a purchase.


Thats so true I never get good customer service. Andd when I ask for help they dont even know or just dont want to bother


Same here I don’t receive a sample every purchase either, that’s either not true or every time I go in and buy they just don’t care. I’ve only gotten good customer service a few times, most of the time no one wants to even help me or give me time of day when I’m willing to spend! The only time I’m “rewarded” with a sample is if I spend enough for 100-500 beauty insider points for a sample I redeem my points for.


I am a Beauty Insider at Sephoras and I don’t recieve a sample any time I make a purchase. If you have 100 points you can choose one sample that is larger than the ones they give you if you ask for them. They are very willing to give you a small sample of perfume or whatever you ask them for but I have never recieved an automatic sample with purchase.


when you make online purchases it asks you at checkout if you would like to add free samples. usually the limit is 3 but sometimes they change it to 5. also on their weekly deals section there are coupon codes for other samples or gifts with purchases.