Move over Ulta; there’s enough room for two in the world of beauty sales. For three years in a row, Sephora matched many of the Ulta Semi-Annual Beauty Event (formerly 21 Days of Beauty) deals during the spring sale. Literally as soon as Ulta dropped their Semi-Annual Sale deals on March 8, 2024, Sephora pounced with matching 50% off One-Day Deals. We predict they will do this again in Sept. 2024.
Historically one of the best beauty product sales of the year (Ulta’s Semi-Annual Beauty Event) has become even more appealing with another retailer competing. Sephora sells many of the same half-price products as Ulta, but they also offer free shipping and open up Ulta’s Diamond/Platinum member exclusives to everyone. Now you won’t always see exactly the same deals, but they are pretty darn similar.
We have all the Sephora sale hacks you need to know to save the big bucks. And be sure to download the KCL app to receive year-round updates for the best Sephora coupons as soon as they happen.
When is the next Sephora Oh Snap sale?
We predict it will be in Sept. 2024, although Sephora didn't use the Oh Snap signage during the last sale in March. Rather, they called these One-Day Deals instead. You can find the deals in Sephora stores, online at Sephora.com, and at Kohls at Sephora locations. Usually the Ulta Semi-Annual Beauty event hits first, then Sephora Oh Snap follows a week later. But during the March sale, Sephora came in hot immediately with the One-Day Deals to match Ulta.
This isn't the first time Sephora competed with Ulta 21 Days of Beauty.
In previous years Sephora held their beauty sale (sometimes called the Sephora Oh Snap! Sale) at the same time as Ulta’s 21 Days of Beauty (now called the Ulta Semi-Annual Beauty Event). This year that part of the equation stayed the same. Ulta’s spring sale was from March 8 – March 28, 2024, and Sephora kicked off Oh Snap! on March 9. Sephora’s Oh Snap! ran concurrently through the end of March.
Why shop Sephora deals instead of Ulta 21 Days of Beauty?
Well, in the past the answer to that question was a little different. If both stores used to have the same prices and deals, I’m sure you’re wondering why to bother shopping at one over the other. Each store has their own perks and fan following, but if you’re just looking for the best overall deals and savings — I hear you! In 2022 Sephora began offering Sephora Collection-branded items, and they did the same again in 2023. If you love their house brand, that’s just one of the reasons why their sale may be better than Ulta’s.
Previously, Sephora offered Ulta’s Platinum/Diamond exclusives to everyone.
So again, thing hit a bit differently in 2023. But during Ulta’s 21 Days of Beauty sale, they offered select products like the Clinique Even Better Clinical Radical Dark Spot Corrector + Interrupter for 50% off, but that deal was only available to Platinum/Diamond members of the Ultamate Rewards program (aka people who spend at least $500 – $1,200/year at Ulta). Last year Sephora offered the exact same product during their sale at the same price, available for all of their customers. But you had to act quickly; this particular product sold out fast on Day 1 of the Sephora Oh Snap! Sale.
Bottom line: it’s worth taking a peek to see how Sephora is trying to outdo their competitor, and vice versa.
Sephora offers free shipping, regardless of how much you purchase.
If you’re buying from Ulta.com, you have to spend at least $35 to get free shipping. Not the case with Sephora.com. Sephora offered free shipping regardless of the order amount when you signed up for their Beauty Insiders loyalty program, which is completely free to join.
Related: Best Drugstore Makeup Dupes of Cult Favorites in 2023
Shop in store at Sephora to get free samples.
Shop in store at Sephora to get free samples.
Although Sephora.com has a menu of freebies available for their Beauty Insider members, those free samples require a minimum purchase amount (usually $25 – $35) and a promo code — which you’re already going to use up in order to get free shipping.
If you want some freebies, shop in person at a Sephora store, where you can choose up to three samples per department: color (makeup), skincare, and fragrance. No purchase required.
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