REI loyalists looking for a good sale on outdoor gear can expect deals from the retailer during the REI Anniversary Sale, which maybe not-so-coincidentally arrives just ahead of Memorial Day every year. You can grab deals up to 30% off, with special offers for REI Co-op members.
For example, in 2023 we saw 30% off all REI Co-Op brand gear (with the exception of bikes), clothing, and footwear just for members.
Not willing to cough up the $30 for a lifetime membership? We totally get it. There’s still plenty of REI Anniversary Sale for you, too. We saw discounts like 25% off Owala bottles and drinkware. There was also 20% off Electra Bikes and 25% off Deuter Child Carriers, and that’s just to name a few. And of course we have all of the year-round REI discounts and strategies you can deploy.
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The REI Anniversary Sale is an annual, 11-day event with best-of-the-year prices on outdoor gear.
The REI Anniversary Sale is an annual event held by REI Co-op in May to celebrate the company's founding (way back in 1938). During this sale, REI offers significant discounts on a wide range of outdoor gear, equipment, clothing, and accessories from top brands.
REI members often have early access to the sale and receive special benefits, such as exclusive coupons for 20% off one full-price item and an extra 20% off one REI Outlet item. These coupons can be used in-store or online throughout the duration of the sale. Non-members can also take advantage of discounts available during the Anniversary Sale, but may not have access to the same exclusive offers.
KCL predicts the next REI Anniversary Sale will begin Friday, May 17, 2024.
REI hasn’t officially announced the next date for their Anniversary Sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place from Friday, May 17 through Monday, May 27, 2024.
How do we make our prediction?
The REI Anniversary Sale is an 11-day de facto Memorial Day sale. It has historically started two Fridays before Memorial Day, running through Memorial Day Monday.
Here are the last several years’ start dates for the REI Annviersary Sale:
Friday, May 19, 2023
Friday, May 20, 2022
Friday, May 21, 2021
Friday, May 15, 2020
REI Anniversary Sale Favorite Deals
The 2023 REI Anniversary Sale may be over for 2023, but we’re still thinking about all of the gear we picked up for summer and beyond.
The REI Anniversary Sale ran from May 19 – 29 in 2023
As mentioned, the REI Anniversary Sale kicked off on May 19 and ran for 10 days, ending on May 29 in 2023. There were some deals just for members, and others that were open to non-members. To get a better idea of exactly what’s in it for who, keep reading.
REI Co-Op members received two special 20% off coupons on their Anniversary Sale mailer.
If you are indeed an REI Co-Op member, do not toss that sale preview mailer. On the front contains two coupons. The first is 20% off one full-price item (exclusions apply) that can be used in-store or online. The second is for an extra 20% off one REI Outlet item (exclusions apply), only for use online. The promo code for both is ANNIV23. These are good for the duration of the sale. But, remember, you have to be an REI Co-Op member. No ifs, ands, or buts.
RELATED: 25 REI Discounts & Strategies to Make the Store Actually Affordable
Use your REI Co-Op member coupon to get 20% off Stanley tumblers.
Because Stanley tumblers never really go on a proper “sale,” you have to get creative if you wanna cut costs. Stanley drinkware was full-price at REI during the sale. But since REI Co-Op members received a coupon for 20% off a full-price item, it could be applied to a Stanley tumbler. That brought the price of a 40-ounce Stanley Adventure Quencher from $45 down to $36 — a savings of $9!
There were some great REI Anniversary Sale deals for non-members.
So you’re not an REI Co-Op member, that’s okay. The REI Anniversary Sale still offers deals on outdoorsy things for you, too. Here are some of our favorites by category from 2023.
Camping gear: Up to 30% off select items
Need a new tent for camping? REI’s got you. There were camp chairs, stoves, portable pressure showers, and more. It’s enough to make you rethink your notion that you are not a camping person (whispers: you are).
All Stanley Cook Gear, $28 – $105 (reg. $40 – $150) — 30% off
Eureka Copper Canyon LX 6-Person Tent, $247.46 (reg. $329.95) — 25% off
NEMO Helio LX Pressure Shower – 22 Liters, $119.96 (reg. $159.95) — 25% off
Exped MegaSleep 25/40 Sleeping Bag, $74.96 (reg. $99.95) — 25% off
Apparel: Up to 30% off clothes and shoes
All KEEN Footwear, $41.21 – $157.46 (reg. $54.95 – $209.95) — 25% off
Parks Projects, Slow Loris & The Landmark Project T-Shirts, $24 – $45 (reg. $32 – $60) — 25% off
adidas Running Clothes, $22.50 – $105 (reg. $30 – $140) — 25% off
All adidas Terrex Free Hiker 2 & Swift R3 Shoes & Boots, $98 – $161 (reg. $140 – $230) — 30% off
Kids’ Patagonia Pullovers, $57.73
Outdoor sports gear: Up to 20% off
TAHE Beach LP1 Inflatable Kayak with Paddle, $424.96 (reg. $499.95) — 15% off
Electra Cruiser 7D Step-Thru Bike, $352 (reg. $440) — 20% off
Accessories for kids and adults: Up to 30% off
Sunski Kiva Polarized Sunglasses, $36 (reg. $48) — 25% off
Owala Flip Kids Vacuum Water Bottle – 14 fl. oz., $15 (reg. $20) — 25% off
Deuter Kid Comfort Child Carrier, $240 (reg. $320) — 25% off
CamelBak Hydrobak Light Hydration Pack – Women’s, $48.75 (reg. $65) — 25% off
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