The official Rite Aid Coupon Acceptance Policy is below. This is straight from There have been no changes to the policy since April 2012. Download a printable version of the policy.


Manufacturer Coupons

  • Manufacturer coupons are found in newspapers, magazines and even affixed to products.  The UPC on these coupons begins with a “5.”

Rite Aid Manufacturer Coupons

Rite Aid Manufacturer coupons generally appear in our weekly circular, on our website and are sent to customers via email.  These coupons are labeled “manufacturer coupon” and have a UPC that begins with “49.”

Rite Aid Valuable Coupons

  • Rite Aid coupons are labeled “Valuable Coupon” and have a UPC that begins with “48.”

Internet/Print at Home coupons

  • Rite Aid will accept internet / print at home coupons.

+UP Reward Coupons

  • +UP Reward coupons are special coupons earned by a customer in a prior purchase that can be used for any non-prescription purchase with a small number of exclusions that are listed on the +UP coupon.  Multiple +UP coupons can be used (subject to the printed exclusions) up to the amount of purchase before sales tax.


Rite Aid and its business partners make electronic coupons available that can be loaded directly on a wellness+ card.  The register automatically “rings” the coupon when the qualifying item is scanned.

Buy One, Get One Free

  • Rite Aid accepts Buy One, Get One Free coupons, however only one coupon can be used for each pair of items purchased.  A customer can use one “cents off”  coupon (a coupon of fixed value such as $.50, $1.25, etc.) in conjunction with the item they are purchasing on a Buy One, Get One Free promotion (or with a Buy One, Get One Free coupon), although the value of the cents off coupon cannot exceed the selling price of the item.  Customers can use up to two coupons with a Buy One, Get One at a % off promotion, provided the total value of the coupons does not exceed the selling price of the two items combined.
    • Buy One, Get One Free coupons cannot be used in conjunction with a Buy One, Get One Free or with a Buy One, Get One at a % off promotion.

Total Purchase Coupons

  • Rite Aid may feature total purchase coupons, which discount the total purchase amount based upon meeting specific requirements.  For example, $5 off a $25 purchase price threshold coupon.
    • These coupons are accepted under the following conditions:
      • The coupon is valid and in date; only one total purchase coupon per transaction.
      • Total purchase equals or exceeds $25 before tax (before any coupons are applied).
      • Coupons for individual items can also be used including another “48″ coupon that is tied to an item in the transaction.
      • Provided the total of items purchased is equal to or greater than the purchase requirement, other coupons can be used in conjunction with the total purchase coupon.



General Guidelines:

  • Coupons must be valid and in date; Coupons cannot be exchanged for cash.
    • Register will validate coupon through scanning or keyed entry of the coupon UPC number.
    • In the event that any item’s selling price is less than the value of the coupon, Rite Aid will accept the coupon in exchange for the selling price of the item.  Coupon redemption can never exceed the selling price of an item and no cash back is allowed.
    • When making a return for a product that had a coupon attached, Rite Aid cannot refund cash for the value of the coupon and cannot return the coupon that was used.
    • Rite Aid reserves the right to not accept any coupon where the validity or the coupon cannot be established.

Multiple Coupons

  • More than one coupon can be used on the purchase of a single item under the following conditions:
    • All coupons match the item being purchased.
    • The total of the coupons is equal to or less than the selling price of the item before sales tax.

No more than one “48” Rite Aid Valuable coupon, one “49” Rite Aid Manufacturer coupon, and one “5” Manufacturer coupon can be used on a single item. Rite Aid may accept up to 4 identical coupons for the same number of qualifying items as long as there is sufficient stock to satisfy other customers within the store manager’s sole discretion.

Leave a Reply

27 thoughts on “Rite Aid Coupon Policy”

  1. ElizabethR says:

    Do you have to use fillers at Rite Aid or can you use more coupons than items?

  2. Misskimmi says:

    Will I recieve a +Up every time that I purchase the item? Or is it just a one time deal?

  3. Misskimmi says:

    Will I recieve a +Up every time that I purchase the item? Or is it just a one time deal?

  4. SARAH says:


  5. Bernetta says:

    I’m new to shopping at Rite Aid and earlier I tried using two UP rewards and the register wouldn’t take it. The mgr had to be called and she tried telling the cashier I had to spend another $15+ dollars in order to use them. Before I could say anything the cashier jumped to my defense stating nowhere on the coupon does it have a minimum purchase of anything higher than the value of the coupon. They got it to accept them but the mgr got nasty at the end and said “Well they’re changing those rewards anyway”. Anyone else heard of the rewards changing??

  6. Angelica says:

    I can’t open the PDF link either, can you e-mail me the link please?

    • april says:

      Thanks Heather! I can’t get the link to open and I’m having a lot of trouble with my Rite Aid. Can you email me the pdf?

  7. Susan L says:

    So glad to have an updated policy! I’m confused about one thing though. I just printed out a Video Values coupon, and its UPC starts with 49, just like the in-ad coupons. I saw a few coupons in the flyer that were labeled “Valuable Coupon” at the top, and those UPCs started with 48. So I’m worried that this still will not solve the issue of being able to use 1 manufacturer coupon + 1 RiteAid coupon, + 1 Video Values coupon. Any ideas?

    • Annaliese says:

      Susan- I just went and looked through my coupons and found the same thing you did. The video values coupons start with a “49″ as do the in-ad coupons. The only ones that start wtih a “48″ and have “Valuable coupon” at the top is the $5/$25 coupons from video values. The $5/$25 coupon from RedPlum doesn’t say “Valuable coupon” at the top, but does start wtih a “48″.

      So I think they are actually saying you CANNOT stack video values, in-ad AND manufacturers coupons together. To me it reads that you can have a manufacturers coupon, a video values OR in-ad coupon AND a total off coupon (eg: $5/$25) all in the same transaction.

      I was so excited about this policy until I started looking at numbers and realized that they were saying the exact opposite of what I thought they were saying!

      • Annaliese says:

        Just went back through my ad again and there are some that have a “48″- so it looks like we’ll have to be watching our numbers at the bottom to know which ones we can stack all three- but it doesn’t look like all of them are automatically numbered the same way.

  8. Jennifer m says:

    I love the clarification for the coupons. I almost ALWAYS shop rite aid and their policy on coupons is very generous. Most of the 4 stores I frequent have great cashiers and all but one manager are too. (one always says “got a magic trick today?” lol) and one will substitue a like item on bogo sales/coupons if there is not sufficent stock (he is great!!). I will occasionally go to cvs, but I buy all my diapers for $3 or less at rite aid!

    Oh, if you would like multiple video values coupons, have family members sign their emails up and just watch the videos again. Each account gets 3 (right now) 5/25 coupons total, so it is well worth your time.

  9. Becky says:

    I would love to know where this comes from, could not find it on their website.

  10. Stacey says:

    This is great news. I wasn’t sure if I was able to use all of my UPS along with coupons. I would always make sure if I had 9 coupons, then I would purchase 9 items, but this is wonderful!!! Thank you so much for sharing!

  11. Tina says:

    My Rite Aid in Oregon is fantastic, very good at explaining the policy to you if u do not understand. I have printed out several copies of the total purchase coupons in case I go in several times a month, this last one I used the other day, the register said I had already used it. Was confused, did not want to hold up everyone that was in back of me waiting to check out, so I did not ask to explain. So I guess my question is are we not suppose to print more than one copy???

    • Crystal says:

      Hi Tina,

      If you are referring to the $5 off $25 purchase that you earned on the RITE AID VIDEO VALUES site, than no. It is a one time use coupon w/a specific bar code. If you printed the $5 off $25 purchase from Red, then you can print multiples (each one will have a unique bar code as well.)..

  12. april says:

    I too would like to have an “offical” copy of the policy. I called the customer service number and requested one. I’ve had a terrible, terrible time at my Rite Aid using coupons. Now when I go, everyone is extremely rude to me and they call the manager to look through my coupons before letting me check out, even though all are completely legit.

  13. Tanya says:

    HI there.. I agree with Luann… my Rite Aid’s give me such a hard time when it comes to couponing and even told me they could not take both rite aid coupons and manufacturer coupons during the same transaction. ?? I would like to be ready with their new policy next time I go.

  14. Luann says:

    question. is this new policy not on the rite aide site? i ask because i want to print it out yet your copy could just look like i typed it up myself.. does that make sense? i don’t have a problem with it, i’m just thinking ahead to drama at the register when i’m trying to use coupons and if i pull this copy out will it not be ‘legit’ because it’s not from the website?

    • Crystal says:

      I was just thinking the same thing!

      • Staci says:

        Ditto. I’ve had problems at one of my local Rite Aid’s (on more than one occasion) and would like the coupon policy to at least have the Rite Aid logo on it.

      • Hannah says:

        Me too! I love that the new policy spells out exactly which coupons can be accepted becuase I recently had issues with trying to use video values coupons and manufacturer’s coupons. I do think it would be beneifical if Rite Aid would offer this clearly on their website, and so we can print it out with the logo on it.

  15. Becky says:

    Cindy I have to agree. Rite Aid kicks Walgreens butt when it comes to couponing. I can’t remember when the last time I frequented Walgreens.


  16. Cindy says:

    Oh Rite Aid I LOVE YOU! I just don’t need walgreens any more… the staff at my Rite Aid is SOOO nice and I love the clear coupon policy! It satisfies my need to be following the rules AND save lots of money :)

  17. Kim says:

    Thank you, thank you! I am really loving Rite Aid these days. :)