Walmart is price matching the Roku Express HD price with the Amazon price. Regularly $29, you can get it for just $17 online and in stores. These are hot commodities every year at Black Friday and the 1,000 purchased in the last day just proves that it's just as popular now, too.
Not seeing it available at this price in your store? Read through the Walmart price match policy for more information on how to get it for the lower online price.