Picture it: You're rocking your infant in a glider at 2 a.m. for their usual late-night feeding and your witching hour rendezvous with the Hallmark Channel. If the predictably charming small town love story on TV hasn't completely caught your attention, you might be thinking one of two things: "Wow, my kid is downing this bottle," or, "Will I need to crowd fund to feed them during their teenage years?"
There's a lot of time between now and their teen era, so let's focus on baby's formula. You want it to be nutritious, accessible, you definitely want to find ways to save when buying it.
The Pure Bliss by Similac line of infant formulas covers these bases and they are now available at Walmart.
We're getting into these formulas below and, more importantly, how to save — so keep reading.
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Pure Bliss by Similac offers three different formulas within the line.
As a brand, Similac has been around for almost 100 years (it hits the century mark in 2025) but their extensive range of products has evolved a lot in that time. After all, no two babies are exactly the same — not even within the same family (that second kid, amirite?). The Pure Bliss by Similac line of infant formulas are inspired by breast milk, and include the following:
Pure Bliss by Similac Irish Farms: starts with fresh milk from cows in Ireland and has an option for infants and toddlers.
Pure Bliss by Similac Organic: the only USDA-certified organic ready-to-feed infant formula available in U.S. retail stores.
Pure Bliss by Similac Organic with A2 Milk: USDA-certified organic formula, made with A2 milk sourced from select cows that produce A2 beta-casein - a protein that is naturally easy to digest*.
*All beta-casein protein is naturally easy to digest.
The Pure Bliss by Similac powder formulas cost up to $29.98 at Walmart.
The cost of formula can feel overwhelming. However, compared to other organic powder baby formulas, the price per ounce of Pure Bliss by Similac either beats or is on par with its competitors at Walmart. Except Similac is the number one infant formula brand fed in hospitals.
Join MySimilac Rewards to save on formula.
If you weren't a couponer before you became a parent, you likely are now. When you join MySimilac Rewards you get access to Similac coupons, free samples, and earn points on your Similac product purchases. In fact, the more often you use Similac coupons, the more coupons they will send you in return.
Here's how earning MySimilac Rewards works.
Earning points is pretty straight forward. You earn 5 points when using a MySimilac Rewards coupon and 1 point when scanning the MySimilac QR code on select formula products.
When you hit 35 Rewards points, you're issued a Reward ($-off coupon on Similac products) redeemable at participating retailers.
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