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Expecting? Or already have a new baby at home? You haven’t got time to waste clicking on all the baby swag on Pinterest. You need some free baby stuff and baby coupons ASAP.

I’ve spent the last few months searching for all the best baby freebies online from my newborn checklist — including researching baby deals, diaper coupons and baby wipe coupons. I’ve found that sifting through all the “free” offers that aren’t actually free after you factor in shipping costs.

You can get most of this free baby stuff by mail and delivered right to you, but for some, I had to go into a store or arrange for curbside pickup.

Related: Getting Married? Check Out These Target Wedding Registry Tips.

Here’s a full report on what’s actually free, and what’s pretending to be free but is still worth the hassle. I’ve marked the best baby freebies with three golden ⭐s so you can scan the list if you like.

Download the KCL app for more ways to save, and then check out this baby freebies list — I’ll start with my favorites:


1. Sign up with Enfamil to get free baby formula, discounts, and coupons worth up to $400. ⭐⭐⭐

The Wonder Box, enfamil formula baby sample freebie box, sitting on a counter next to its contents.

I signed up online for a free program called Enfamil Family Beginnings and got over $50 in free baby formula, baby freebies, and coupons shipped to my house — for free! To sign up, just go to their homepage, click “Join Enfamil Family Beginnings” at the top, and you’re set.

What you get may vary depending on their supply, but here’s exactly what I got in my Enfamil Family Beginnings kit:

  • 2 2-oz bottles of Enfamil NeuroPro Infant Formula (reg. $2.66)
  • 1 10-oz can of Enfamil NeuroPro Gentlease Infant Formula milk powder (reg. $12.10)
  • 1 10-oz can of Enfamil NeuroPro Sensitive Infant Formula milk powder (reg. $14.74)
  • 1 10-oz tub of Enfamil NeuroPro Infant Formula milk powder (reg. $11.70)
  • $80 in Enfamil coupons
  • One bottle nipple (reg. $3.98)
ARRIVES IN: One week


2. Grab a free sample of Enfamil’s Enfagrow Toddler Nutritional Drink. ⭐⭐

A person holding up a container of Enfagrow toddler nutritional drink in a kitchen.

After signing up for the Enfamil Family Beginnings program on their website, I clicked on the “Offers & Savings” tab, then “Enfagrow Free Sample,” and got a free sample packet of Enfagrow Toddler Nutritional Drink Formula.

ARRIVES IN: Two to three weeks


3. Get a free gift worth over $52 with Similac Rewards. ⭐⭐⭐

A woman standing in a kitchen, holding products above a Little Gift Similac formula box.

I joined a free program called Similac Rewards (it used to be called Similac StrongMoms Rewards) and received the following as my welcome gift:

  • 4 bottles of 2-oz Similac Pro-Sensitive infant formula (reg. $5.97)
  • 1 7.5-oz container of Similac Pro-Total Comfort infant formula (reg. $9.68)
  • 1 7.5-oz container of Similac Pro-Sensitive infant formula (reg. $9.68)
  • 4 6-oz tubes of Similac Pro-Advance infant formula (reg. $18)
  • Boudreaux’s Butt Paste sample
  • One slow-flow bottle nipple (reg. $3.98)
  • Similac $5 off coupons
  • Bonus coupon book

To sign up, head to the Similac website and click “Sign Up.” It’s super simple!

Please note, the contents of the welcome gift could be anything, especially if supplies are limited. Three of the ladies at my office joined, and we all got something a little different, like $10 in Similac checks redeemable for products in any store, instead of free samples.

ARRIVES IN: Two weeks


4. Start a Target Baby Registry and get a $100 welcome kit. ⭐⭐⭐

Baby products from a free Target baby registry welcome kit laid out on a wooden table.

I created a Target baby registry online and got a free welcome kit! I just set up a quick registry using an email address and the baby’s due date. Here’s a peek at what I got:

  • 10 WaterWipes baby wipes sample (reg. $1.06)
  • Babyganics Essentials Giftset (reg. $27.99)
  • 1 1-oz bottle of Aveeno Baby Daily Moisture Lotion (reg. $1.50)
  • 1 1.7-oz bottle of Johnson’s Cotton Touch Newborn Baby Wash & Shampoo (reg. $0.97)
  • 1 1.7-oz bottle of Cetaphil Baby Wash & Shampoo (reg. $1.30)
  • 1 1.8-oz Dove Baby Tip to Toe Rich Moisture Wash (reg. $0.72)
  • 1 0.68-oz bottle of Palmer’s Cocoa Butter Formula Massage Lotion for Stretch Marks (reg. $0.80)
  • 1 1-ct pack of Boogie Wipes ($0.47)
  • One Honest Diaper (reg. $0.35)
  • 1 3-ct Huggies Special Delivery diapers (reg. $0.99)
  • 1 4-oz Dr. Brown’s Natural Flow baby bottle (reg. $4.53)
  • One single-use Dreft Stage 1: Newborn detergent
  • 1 MAM pacifier (reg. $3.40)
  • Lansinoh breastfeeding samples (reg. $0.58)
  • Target coupon book

I got even more stuff than I mentioned in the list, like Aquaphor and Johnson’s Cotton Touch samples and even a $5 Starbucks coupon! This Target baby box is definitely worth your time.

To get your baby freebies, print off the welcome kit barcode and show it to customer service on your next visit to Target.

Call ahead to make sure your freebies are in stock (welcome kits are subject to store availability) and enjoy your free Target welcome kit!

ARRIVES IN: Pick up immediately
EFFORT: Medium (setting up a registry & driving to Target)


5. Get your Amazon Baby Registry Welcome Box for free after signing up. ⭐⭐⭐

Baby products laid out with an Amazon baby registry free welcome bag.

This is another baby registry incentive, like Target’s above. To get your Amazon baby freebies, here’s what you have to do:

  1. Create an Amazon Baby Registry online
  2. Complete the registry checklist recommended by Amazon
  3. Be a Prime member, or sign up for your free 30-day Prime membership
  4. Purchase a registry item from your list for $10+
  5. Claim your free baby Welcome Box!

Important: The price for the box will be listed as $35! But once you add it to your cart, and your other items have shipped, you’ll see a little box for a $35 credit to click, making it free at checkout.

You’ll also receive a coupon worth 15% off any one order of items from your registry. View step-by-step instructions on how to get your Amazon Baby Registry Welcome Box of freebies.

Here’s what I got inside:

  • 1 30-diaper-count Munchkin Disposable Portable Diaper Pail (reg. $3.49)
  • One Pampers Changing Pad (reg. $6)
  • One Amazing Baby Muslin Swaddle Blanket (reg. $9.59)
  • One single-use Dreft 1 Stage 1: Newborn detergent
  • One 3-6 months Amazon Essentials Onesie (reg. $3)
  • 1 10-ct pack of Seventh Generation Wipes (reg. $0.97)
  • 1 1-oz bottle of Aveeno Baby Daily Moisture Lotion (reg. $1.50)
  • 1 4-oz Phillips/Avent Natural baby bottle (reg. $4.14)
ARRIVES IN: One week
EFFORT: Medium (setting up a registry)



6. Sign up for a free Walmart Baby Registry Box. ⭐⭐⭐

An open Walmart Registry baby welcome box with baby products inside and on the table next to it.

Start a registry online at Walmart and you can get their Walmart Baby Registry Box for free — no strings attached. Here’s what to do:

  1. Create a Walmart baby registry
  2. Fill out the prompts with the chatbot (arrival date, gender, etc.)
  3. Copy your registry page URL (Look for “[Your Name’s] Registry” and “X days to arrival” on the page)
  4. Go back to the Baby Registry homepage, scroll down, and click on “Free Welcome Box”
  5. Fill out the form and paste the registry page URL into the top box

Here’s a look at what came in my box:

  • 1 1.78-oz packet of All Stainlifters detergent (reg. $0.22)
  • 1 1.7-oz bottle of Johnson’s Cotton Touch Newborn Lotion (reg. $5.99)
  • 1 0.85-oz bottle of Johnson’s Baby Shampoo (reg. $0.21)
  • 10 WaterWipes baby wipes sample (reg. $1.06)
  • 1 Pampers Swaddlers diaper (reg. $0.29)
  • 1 3-ct Huggies Special Delivery diapers (reg. $0.99)
  • 1 4-oz Dr. Brown’s Anti-Colic baby bottle (reg. $3.75)
  • 12 0-12-month Milestone Photo Prop Baby Cards (reg. $9.99)
  • One MAM Pacifier (reg. $3.40)

That’s it. You don’t have to purchase anything at all — just wait for your free baby welcome box to arrive.

ARRIVES IN: 4 – 6 weeks
EFFORT: Medium


7. Order a “free” baby car seat cover from Canopy Couture. ⭐⭐

A woman sitting on a sofa with a carseat in front of her covered in a car seat canopy.

While this one has a shipping cost, it’s too cute and practical to pass up. I used coupon code FREECANOPY1 at CarseatCanopy.com and got a $49.95 car seat cover for free! The catch? I had to pay $14.97 in shipping.

Obviously, the shipping is high, no doubt to make up for the “free” product. But, in the end, $14.97 is cheaper than any other car seat cover I’ve seen, and the quality of this cover is excellent.

COST TO SHIP: $14.97
ARRIVES IN: One week


8. Score two free onesies from Custom Snappies for free. ⭐⭐

Two onesies, one with "baby smith" on it. The other with a gaming system controller and words, "future gaming buddy

Custom Snappies lets you customize your baby onesies, and they’re pretty cute to boot. You can choose your own graphic and text at no additional cost, and each onesie normally goes for $24.95. But if you use the code BATHANKS17 at checkout, you can get $49.90 off your order, which takes your total down to $0.98 to cover shipping protection (in case your item gets lost).

The downside is you have to pay a $14.98 shipping fee, but that’s still only $14.98 for two custom onesies.

COST TO SHIP: $14.98
ARRIVES IN: Four to six weeks


9. Download free Kindle children’s books for your tot. ⭐⭐⭐

A small boy sitting with a woman on a sofa, looking at a tablet displaying free Amazon Kindle books for kids.

I bookmarked the landing page for free Kindle edition children’s books from Amazon. You have to have a Prime membership for this perk.

I’ve downloaded dozens of books, many of which are appropriate read-aloud books for toddlers. You can shop the best-selling kids’ eBooks and sort by categories like Animals, History, Sports & Outdoors, Early Learning, Action & Adventure.

ARRIVES IN: Delivered to your Amazon Account/Kindle immediately
TOTAL VALUE: The free gift that keeps on giving


10. Get a quality nursing cover “free” at Udder Cover. ⭐⭐

A person holding a nursing cover and card from Udder Covers.

I bought a 100% cotton nursing cover from UdderCover.com. The retail price is $34.95, but I used coupon code FREEUCOVER1 to drop the price to $0.98 for shipping protection (in case your item gets lost).

This one isn’t completely free, as there is a $14.97 shipping cost. Each cover features a rigid neckline bow that allows you to make direct eye contact with your baby while providing maximum coverage.

COST TO SHIP: $14.97
ARRIVES IN: One week



11. Get free Amazon gift cards, Pampers coupons, and photo prints from Pampers Rewards. ⭐

A person sitting at a table on their laptop, looking at the code on a package of Pampers wipes to enter into the Pampers website.

I’ve long been a member of Pampers Rewards, which you can sign up for online or by downloading the Pampers app (iOS / Android). Every few months, I dutifully enter codes from my diaper and baby wipes to earn Pampers Cash, coupons, Amazon gift cards, and photo cards.

I’ve found the easiest way to do this is by taking a pic of the code on each package before I toss it in the recycle bin.

Then, every few months, I scroll through my photostream and upload my codes

After my first three scans, I got a $5 Pampers coupon.

ARRIVES IN: Up to four to six weeks plus shipping time
EFFORT: Medium (entering codes online)


12. Order “Free” nursing pads from BreastPads.com. ⭐

A person holding a Breast Pad above three more Breast pads in their packaging on a wooden table.

I got 20 free reusable cotton breast pads from BreastPads.com. After adding five sets with four pads each (reg. $7 each) to my cart, I used code 10FORFREE to drop the price to $0.98 for shipping protection (in case your item gets damaged or lost).

But, like with all of the other “free” offers, I had to pay a whopping $14.96 for shipping. Even with the shipping cost, you get 20 pads for just $1.75 each. Quality was fine, but the price didn’t feel like a red hot deal.

COST TO SHIP: $14.96
ARRIVES IN: One week


13. Sign up for a Zulily Membership and get free shipping on your second order. ⭐

An open laptop sitting on a table, displaying Zulily.com's page for their Baby department.

I signed up for a free Zulily membership, and I’ve since saved on an Ergobaby carrier and Petunia Picklebottom diaper bag. Zulily sale prices even beat Amazon!

Here’s the thing: Zulily deals vary and go quickly, so if you want something, you have to snap it up fast. Shipping starts at $5.99 an item. Once you place your first order, you’ll be given a promo code for free shipping on your next order.

The free shipping promo code expires at midnight the day you place your first order, too. We suggest ordering something small, then placing a larger order with your free shipping code to save on costs.



14. Register for a Kindermusik Class and get your first class free. ⭐⭐

A Kindermusik graphic that reads, "Let it begin with Kindermusik. Make music your goal. Kindermusik develops young minds through the power of music and movement.

I signed up for a Kindermusik class for free. Kindermusik is an early childhood education music program for newborns and children up to seven years old.

Once I signed up, a local Kindermusik rep contacted me to set up my class. She did try to upsell me, but when I told her I was only interested in the free class, I didn’t get any pushback.

ARRIVES IN: You’ll be called by a representative within 24 hours
TOTAL VALUE: $100 – $200


15. Get five “free” pairs of Baby Leggings. ⭐⭐

A toddler girl wearing white and black baby leggings while sitting on some pavement outside.

I got five sets of BabyLeggings for free plus $14.72 shipping. I used the code GIVEME5FREE at checkout to drop the $50 total to $0.98 for shipping protection (in case your item gets lost or damaged). That’s like paying $2.94 per pair, which feels like an okay price, but not a screaming deal. However, these are pretty darn cute.

COST TO SHIP: $14.72
ARRIVES IN: One week



16. Get a “free” nursing pillow from NursingPillow.com. ⭐

A woman in sweatpants holding up a lime green nursing pillow.

I ordered a free nursing pillow with the code GIVEME1FREE at NursingPillow.com. This pillow is valued at $39.95. I just paid the $14.97 shipping fee.

The verdict: I did not care for this pillow. It is far too soft to give the right support for a nursing baby. I don’t think it’s worth the $14.97 shipping price.

COST TO SHIP: $14.97
ARRIVES IN: One week


17. Get a free baby box from Noobie Box. ⭐⭐⭐

A person's hands taking baby products out of a Noobie baby box of free samples.

I got a free pregnancy box from Noobie Box and it was super simple. Just click on “Pregnancy Sample Box” and fill out the form. You do have to pay $12.95 for shipping, but here’s the deal: Noobie Box promises one free baby box per mom-to-be per year, and they switch up the box periodically and let you know what’s in it.

Here’s what came in mine:

  • 1 6.67-oz Bioderma Intensive Baume (reg. $9.94)
  • 1 2-ct pack of Prevail Daily Pads (reg. $2.14)
  • One UpSpring Milkflow Lactation Supplement Drink Mix (reg. $2.33)
  • One Aquaphor Healing Ointment Advanced Therapy (reg. $0.42)
  • One Root’d Prenatal Multivitamin Fizzy Health Drink Mix Gift Card ($10)
  • Lansino breastfeeding samples (reg. $0.58)
  • One Chicco PhysioForma Silicone Pacifier (reg. $5.99)
  • Five Cuties Complete Care Diapers (reg. $0.85)
  • 10 WaterWipes baby wipes sample (reg. $1.06)
  • 6 0.04-oz Purell Singles Advanced Hand Sanitizer packets (reg. $0.01)

See something you like in the next box update? Just sign up again.

COST TO SHIP: $12.95
ARRIVES IN: One week


18. Claim a three-pack diaper sample from Dyper. ⭐

A woman holding up a Dyper bamboo diaper sample package.

Dyper‘s free sample comes with three diapers. They make their sustainable diapers from bamboo, plus you can compost your diapers through their REDYPER program.

Dyper is a subscription service that will run you $80 a month, but you only have to pay a $4 shipping fee to try out their product.

ARRIVES IN: One week


19. Get $10 in Rewards when you buy a buybuy Baby Goody Bag for $10. ⭐⭐

Baby items from a buybuyBaby free sample bag laid out on a table.

To get your baby registry gift box from Buybuy Baby you need to buy it for $10, either online or in store. Once your box is shipped or you buy it in store, buybuy Baby will credit you $10 in Rewards in your buybuy Baby account within 7 days.

This bag is STACKED with baby freebies! I got the following items when I picked mine up:

  • Lansinoh breastfeeding samples ($0.58)
  • One Pampers Changing Pad (reg. $6)
  • One Pampers Diaper (reg. $0.28)
  • 1 6-ct Pampers Wipes (reg. $0.18)
  • 1 10-ct Honest Wipes (reg. $0.69)
  • 10 WaterWipes baby wipes sample (reg. $1.06)
  • 1 5-ct pack of Honest Company diapers (reg. $1.75)
  • One Frida Mom Disposable Postpartum Underwear (reg. $1.99)
  • 1 2-oz bottle of Pipette Baby Shampoo + Wash (reg. $2)
  • 1 2-oz bottle of Pipette Baby Lotion (reg. $2)
  • 1 0.68-oz bottle of Palmer’s Cocoa Butter Formula Massage Lotion (reg. $0.80)
  • 1 1-ct pack of Boogie Wipes ($0.47/pack)
  • One single-use Dreft 1 Stage 1: Newborn detergent
  • 2 0.35-oz bottles of 3-in-1 Aquaphor Diaper Rash Cream (reg. $1.20)
  • One Safety First Baby On Board Sign (reg. $4.99)

I also got a baby registry guide and a slew of other coupons, too. Goody bags are only available in store, so you need to make sure there’s one within driving distance beforehand.

COST TO SHIP: Pick up in store
ARRIVES IN: Pick up in person
EFFORT: High (if you don’t have a store nearby)


20. And one more for when supplies are available again — get free baby formula from Nature’s One. ⭐

A person holding a canister of Baby's Only toddler organic formula in front of a Nature's One Direct box..

This freebie is temporarily suspended due to the increased demand for baby formula, but I’m including it here in case you want to bookmark the site for later. Look up “Nature’s One sample program” online and you’ll have the choice of either Baby’s Only Organic or PediaSmart formulas, while supplies last. I went with Baby’s Only, but I did have to pay a $5.95 shipping fee.

Even with the shipping cost, I still saved 58% (Baby’s Only sells for $15.99 on Amazon, and PediaSmart sells for $12.99 on Amazon).

ARRIVES IN: Three to four weeks


Do you know of any site that has freebies for new and expecting moms? Leave a comment below.

20 Places With Free Baby Stuff for New and Expecting Moms