The CVS Epic Beauty Sale only happens twice a year — in March and August — and it’s one of the best times to score deals on beauty and personal care. We expect the next sale to start Sunday, Aug. 17, 2025, and last two weeks.
Why is it such a big deal? It’s one of the best times to score CVS deals on beauty and personal care, and you can usually get a few CVS freebies during the event. Plus, the popular $10 off $25 beauty coupon is expected to return. But make sure you’re an ExtraCare member (sign up for free) to be able to unlock the deals. Whether you’re stocking up on basics or splurging on your favorite makeup brands, this is a must-shop event.
The CVS Epic Beauty Sale is a 2-week, twice-yearly sale with deals on beauty products.
CVS offers beauty deals throughout the year, but during the twice-yearly Epic Beauty Sale, we see bigger and better sales. The event usually spans two weeks, giving you ample time to take advantage of deals on makeup, skincare, hair care, bath and body products, oral care, and beauty tools and accessories.
Not only can you score discounts, but you can also clip a coupon to your ExtraCare account that lets you save an additional $10 when you spend $25 or more on beauty and personal care.
KCL predicts the next CVS Epic Beauty Sale will begin Sunday, Aug. 17, 2025.
CVS hasn’t announced the next Epic Beauty Sale yet, but based on 2024 timing, we predict it’ll run from Sunday, Aug. 17, to Saturday, Aug. 30, 2025. This sale only happens twice a year in March and August and usually includes big beauty and personal care deals, CVS freebies, and the $10 off $25 beauty coupon.
How do we make our prediction?
The last August Epic Beauty Sale ran from Sunday, Aug. 18, to Saturday, Aug. 31, 2024. Since CVS has kept a similar schedule each year, we expect the 2025 sale to fall in the same mid-August timeframe.
After the August event, we expect the March event to run from March 15 - 28, 2026.
Look for the CVS weekly ad preview the Thursday before the sale.
CVS usually drops its weekly ad preview on Thursday, just a few days before the new sale week begins. If the Epic Beauty Sale starts on Sunday, Aug. 17, we can expect to see it confirmed in the preview on Thursday, Aug. 14.
Checking the ad early gives you time to plan your list and clip any manufacturer coupons before they disappear. You can’t clip the $10 off $25 beauty coupon until the sale starts, but clipping other coupons ahead of time ensures you’ll have them when you need them.
Maximize your savings with the $10 off $25 CVS beauty coupon.
This $10 off $25 beauty coupon is a game changer. It applies to almost any personal care or beauty product, with a few exceptions like hair appliances and fragrances. By stacking this coupon with other deals, you can grab a basket full of free or deeply discounted items.
You can also use it to purchase high-end beauty products at more affordable prices. Scroll down to see how you can save big on skincare, hair care, and even whole body deodorants.
The $10 off $25 beauty coupon is typically issued during both weeks of the sale, so you can plan on getting one each week. Just be sure to clip it when it appears in your account.
Top Deals From CVS Epic Beauty Sale March 2025
In case you didn't know, CVS digital coupons can disappear before their expiration date, so be sure to clip your digital coupons as soon as you see them so you don't miss out. This is just one of the CVS shopping tips we can teach you.
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1 Aveeno + 2 Neutrogena, $1.03 moneymaker (reg. $24.97)
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5 Beauty and Personal Care Products, $2.05 moneymaker (reg. $31.95)
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2 Cetaphil Cleansers, $6.23 (reg. $34.98)
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2 Softsoap Hand Soaps, $2.98 (reg. $6.98)
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3 L'Oreal + 2 Garnier, $7.95 (reg. $29.35)
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5 Personal Care Products, $7.95 (reg. $30.55)
Tips for Shopping the Epic Beauty Sale
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Shop in March and August: The CVS Epic Beauty Sale happens twice a year, usually in March and August. Use our new Deal Planner ™ in the free Krazy Coupon Lady app to set alerts for CVS events.
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Link Your ExtraCare Card: Make sure your ExtraCare card is linked to your CVS account to earn ExtraBucks on purchases. You can redeem them on future transactions. If you don’t have an account yet, sign up online for free or through the CVS app.
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Stack Coupons and Deals: Maximize your savings by stacking store coupons, manufacturer coupons, and ExtraBucks offers. For example, by combining the $10 off $25 beauty coupon with sales and digital coupons, you'll get bigger discounts.
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