Bath & Body Works’ Candle Day sale is the single most exciting day of the year for many Bath & Body Works shoppers. Three-wick candle prices drop to their lowest annual price, beating out Black Friday sales and Semi-Annual Sale prices.
Here at KCL, we’ve been tracking the candle sale for over a decade, and below is everything you need to know about it.
If you can’t wait for the next Bath & Body Works sale, check out the best Bath & Body Works coupons and deals available now. Plus, download the KCL app, or text “BBW” to +1 (208) 266-4466 to get alerts for all the best sales from Bath & Body Works.
Ready to get into all things Candle Day? Let’s start with the most pressing question:
1. When is Bath and Body Works’ Candle Day 2021?
The next Candle Day sale is expected on December 3rd, 2021.
Candle Day always takes place in early December, which makes it the absolute perfect time to stock up on teacher and neighbor gifts for the holidays.
The secret to predicting the date for the 2021 Candle Day sale isn’t about the date itself, which has varied between the 1st and the 7th over the past six years. It’s about counting the number of days between Thanksgiving and the sale’s kickoff.
In the five years 2015-2019, all but one candle sale began on a Saturday, nine days after Thanksgiving. And when the sale was lengthened last year (more on that below), it began on a Friday, eight days after Thanksgiving, in order to have space to run through the weekend.
Based on that data, we feel confident in predicting this year’s sale will begin on Friday, December 3rd, eight days after Thanksgiving.
2. The Candle Day sale lasts 3 days.
Candle Day has always been a one-day online & in-store event, until last year when it was extended to a three-day sale for the first time ever.
Here’s how Candle Day 2020 went: on day one of the sale, candle prices dropped both in stores and online, as usual. On days two and three, the online sale was gone, and the candle sale continued in stores only.
With only one year of data to consider, it’s hard to predict with high confidence exactly how long the 2021 candle sale will be. But given the pattern we’re seeing with other Bath & Body Works Black Friday sales — (starting earlier and running over a longer period of time), we expect to see this three-day version of Candle Day play out again in 2021.
We predict Candle Day 2021 will last for three days, December 3rd-5th.
3. 3-Wick Candles are expected to cost $9.95 this year, but could be $10.50.
When KCL began tracking Bath & Body Works Candle Day back in 2012, the 3-wick candle price was consistently $8.00 every year. Two thousand fifteen was the first year for a fifty-cent price increase which continued every other year until 2020, when, likely related to the pandemic, Bath & Body Works chose to do a price hike two years in a row.
Because the second-year-in-a-row rate hike of 2020 was already unprecedented, we predict Candle Day prices to hold at $9.95 for 2021.
4. How do Candle Day prices compare to the rest of the year?
Important question: Is Bath & Body Works’ Candle Day worth waiting for? While I can’t exactly answer for you, I can give you what you need to make an informed decision. And making it easy for you to be a smart shopper is my J-O-B.
Let’s start with the regular price. A 3-wick candle retails for $25.50.
Other candle sales include, in order from most frequent to least:
- $10 off | Final Price: $15.50
- Sale Price: $12.95
- Buy One Get One Free | Final Price: $12.75
- Sale Price: $11.95
Especially if you have a coupon to stack with any of the above, you might choose to buy some candles outside of the candle sale in December.
Maybe it’s summer, and during the Semi-Annual Sale, candles hit $11.95 or $12.95. If I needed a candle, I’d go for it. But, especially if you like to stock up and use candles for gifting, there is just straight up, no better time to buy than on Candle Day.
5. Shop Candle Day in store, not online.
Listen, this advice isn’t complicated. It’s all about Bath & Body Works free shipping, or lack thereof. Even the new store pickup option, which you can read about at the previous link, is likely to be paused on Candle Day, making it near impossible to avoid the $5.99 standard shipping fee on every Bath & Body Works online order, no matter how big.
The KCL team has noticed breadcrumbs — small signs that Bath & Body Works could be preparing to offer free no-rush shipping during the holidays for the first time in the company’s history. All of this and more in the previous Bath & Body Works Shipping article.
6. What about coupons on Candle Day?
Bath & Body Works coupons don’t have any blackout dates, so if you’ve got a valid coupon, you can use it on Candle Day.
- Mailer coupons that overlap with the anticipated December 3rd date are a long shot. But fill out this form online and select topic “mailing address add/update” to get on the list, just in case.
- Digital coupon codes are almost certainly not going to be available.
- The best bet for a coupon code on Candle Day is the $10 off $30 coupon you can get for joining My Bath & Body Works Rewards.
The Bath & Body Works Rewards program is being tested in select areas. If you’re eligible to join (or if you simply alter your zip code to one from the participating list), you receive a coupon for $10 off a $30 purchase. Coupon code is valid in store and online for those in participating areas. For the rest of us, it’s only valid online.
Because of the 30-day from sign-up expiration date, don’t take the steps to get this coupon until the week before the next anticipated Candle Day date. If you already have an account, sign up your partner or your mom or the mail carrier or anyone willing to share that code with you once they receive it.
7. In-store price adjustments should work if the candle sale is again 3 days.
So you want to shop Candle Day early to get the best selection and avoid the crowd? Aren’t you smart?
Historically, we haven’t been able to pre-shop the Bath & Body Works Candle sale because as a one-day event, it was excluded, per the terms of the official price adjustment policy. (More on policies like this in our comprehensive Bath & Body Works Sales Hacks.) But, since the in-store sale surprised us last year with a two-day extension, theoretically, this year it could work.
You’d better believe I’ll be testing. Here’s my personal game plan:
The sale is predicted to land on December 3rd and last three days. That means I will shop anytime in the two weeks prior and buy candles, paying whatever they cost on that day without concern. I won’t even use a coupon. Then, during the Candle Day sale, I’ll go in right as the store opens, walk straight to the register (avoiding the hordes of shoppers shuffling and smelling every one of the 120+ candle scents), present my receipt to the cashier, and request a price adjustment.
8. And don’t forget to pre-buy a gift card at a discount to save a little bit more.
Save a few percentage points more when you shop ahead for a discounted Bath & Body Works gift card from Raise.com.
If you can buy a $100 gift card for $95, you save an extra 5% on top of Candle Day and bring your price down to 2019 levels ($9.50 per candle when you buy 10). I’m not afraid to work for that fifty cents per candle. Are you?. There’s no shame in this game.
9. Get text reminders from KCL for every Bath & Body Works sale.
If you want in on our free Bath & Body Works alerts, text “BBW” to +1 (208) 266-4466 and be the first to know about the hottest deals each day, like reminders of Bath & Body Works’ Candle Day sale and more.
10. Download the KCL app and we’ll tell you about all the candle deals.
You’ll never have to worry about missing Candle Day with alerts in the KCL app. Plus, we’ll give you the best Bath & Body Works sales throughout the other months of the year.
More Must-Read Bath & Body Works Articles:
If you only read one thing: Bath & Body Works Sales Hacks
Everything you need to know about Bath & Body Works Black Friday