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The Semi-Annual Target Toy Sale — which arrived early on the week of June 24, 2022 — is hands down one of the best times to stock up on toys. I’m talking about getting your family’s favorite brands for up to 70% off, so here’s your guide to the Target toy sale.

Guys, this is the time to buy birthday gifts for the year or even next year’s holiday presents. Here’s what you need to know to shop smart during one of the biggest toy clearance events of the year:

Download the KCL app and bookmark the Target coupons page so you never miss a sale. Arm yourself with the knowledge of Target’s price match and Target’s return policy before you shop.


1. Shop the Semi-Annual Target Toy Sale in January and June to save up to 70%.

Target toy aisle with a Clearance sticker for 30-70% off attached to a shelf

In January and June, Target stores mark down different toys to make room for additional inventory. The sale is available both in store and on Target.com, but I recommend heading to the store for the best prices. Typically, this sale was rolled out in June, but in 2022, Target revealed their Semi-Annual toy sale the week of June 24, 2022.

In January 2022, the semi-annual Target toy sale began on January 17. Both semi-annual sales run for three weeks.

Walmart toy clearance sales also happen following the holidays, so make sure to check prices at both stores before buying. If Walmart has the cheaper online price for a clearance toy, let your cashier know for a Target price match.


2. Watch Target toy clearance start at 30% off and grow from there.

A Vtech Mix & Match-a-Saurus toy on a shelf at Target with a sale tag for 30% off.

Target toy clearance starts at 30% and typically progresses to 50% off within a week, followed by 70% off in the following weeks.

Once the toys hit 70% off, they stop there. In years past, the toys went up to 90% off, but since Target Salvage Stores have come into play, these toys will go there instead.

target toy deals

Discounts and clearance selection will vary by region and store. We called 10 stores around the country during the 2022 winter toy sale in January, and look how different everything was:

  • Atlanta: Clearance was 50 – 70% off, and the shelves were full! The employee we spoke to specifically said, “Come buy it all!”
  • Salt Lake City: Clearance was located on the back wall, and prices were marked on the tags. There was no additional signage up at the store.
  • Los Angeles: There were no percentage signs hanging in the stores, but toys were individually marked as much as 50% off.
  • Orlando: Inventory was high, and toys were discounted at 30% off at the time. The discount would go up to 50% off on that Sunday.
  • Chicago: Discounts were 30 – 50% off at the time. Inventory was high.
  • New York: Discounts were 30% off at the time. Inventory was high.
  • Dallas: No store discount signage and toys were individually marked as much as 50% off.
  • Austin: Discounts were between 20 – 70%, and shelves were still pretty full.
  • Seattle: Shelves were still pretty full, and discounts were only at 30%.
  • Phoenix: Discounts were at up to 50% off at the time, and were set to be marked as much as 70% off on that Friday or Saturday.


3. If you see LEGO or Barbie toys at 30% off, grab them immediately!

A person putting a Barbie doll into the basket of a Target shopping cart that has LEGO toys in it.

Two of the biggest brands you’ll see marked down during a Target toy sale are LEGO and Barbie. But as you’d expect, they get scooped up pretty quickly. If you see them marked down to 30% off, pick these clearance toys up before someone else does.

In July 2021, I was able to get Barbie Fashionista Dolls for $4.09 (reg. $8.19).


4. You can still return Target clearance toys.

A person walking toward the Target entrance with a reusable Target shopping bag and holding a receipt.

Target clearance toy items follow the same rules as anything else under the Target return policy. The only items you won’t be getting a refund for are products that have been salvaged or discontinued.


5. Pay with your RedCard for an extra 5% off.

A person's hand holding a Target RedCard up in front of the checkout lane at Target.

Make sure to use your Target RedCard to pay for your toy clearance haul. You’ll get an extra 5% off your total, plus free shipping on your order if you’re shopping online.



6. Always scan a clearance toy to check the latest price.

A person standing next to a Target shopping cart, scanning a LEGO classic toy at the price check scanner inside of Target.

Those bright yellow clearance tags are an easy giveaway that the toy you’re looking at is on clearance. But just because it’s on clearance doesn’t mean the price you see is what you’re gonna get. The tag on the box might not even match the tag on the shelf.

Bring the toy over to the in-store price scanner (every 10 – 15 aisles) to check the current price. You can also scan in the Target app, but it won’t give you the current in-store price.


7. Check your store’s inventory


Inventory — especially during big semi-annual sales — varies by location. Even your local Target stores will have different toys in stock.

If you get a “limited quantity” message, double-check against Target.com with your specific store location. It won’t give you the exact number of items, but it will at least let you know if it’s available at your location.


8. Use Instagram hashtags to see what other people are finding.

A person's hand holding up a cellphone displaying the search results for #targetclearance on Instagram in front of the clearance shoe section at Target and a sign advertising clearance as 30-70% off.

#targetclearance is a trending hashtag on Instagram during the semi-annual Target toy sales, and although inventory varies between stores, it’s always good to see what other people are able to score.

Browse these hashtags during January and June:

Make sure to share your semi-annual Target toy sale haul in the comments below!


8 Target Toy Sale Tips & Tricks to Help You Save Up to 70%