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Move over Ulta, there’s enough room for two in the world of beauty sales. For the second year in a row, Sephora is not only matching all of the Ulta 21 Days of Beauty Sale deals, but they made them better!

One of the best beauty product sales of the year (Ulta’s 21 Days of Beauty) has become even more appealing now that there are two brands competing. Sephora is not only selling the same half-price products as Ulta, but they’re also offering free shipping and opening up Ulta’s Diamond/Platinum member exclusives to everyone.

Want to shop now? We have all the Sephora sale hacks you need to know to save the big bucks. And be sure to download the KCL app to receive year-round updates for the best Sephora coupons and sales as soon as they happen.


This Sephora Beauty sale begins on Aug. 28.

A sign for Sephora's Oh Snap sale attached to a shelf inside Sephora

Chelsea Wasden

The Sephora beauty sale (aka the Sephora Oh Snap! Sale) runs at the same time as Ulta’s 21 Days of Beauty. Both sales happen from Aug. 28 – Sept. 17, 2022.


Why shop Sephora 21 Days of Beauty deals instead of Ulta?

a person holding a cellphone with sephora app in front of sephora store

If both stores have the same prices and deals, I’m sure you’re wondering why to bother shopping at one over the other. Each store has its own perks and fan following. But if you’re just looking for the best overall deals and savings — I hear you! In 2022, Sephora began offering Sephora Collection-branded items, which is just one of the reasons why their sale may be better than Ulta’s. Here are the other benefits to the Sephora sale:


Sephora offers Ulta’s Diamond/Platinum exclusives to everyone.

During Ulta’s 21 Days of Beauty sale, they offer select products like the Clinique Even Better Clinical Radical Dark Spot Corrector + Interrupter for 50% off, but this deal is only available to Diamond/Platinum members of the Ultamate Rewards program (aka people who spend at least $500/year at Ulta). Sephora offers the exact same product during their sale, at the same price, available for all of their customers. But you’ll have to act quickly; this particular product sold out fast on Day 1 of the Sephora Oh Snap! Sale.


Sephora is offering free shipping, regardless of how much you buy.

If you’re buying from Ulta.com, you have to spend at least $35 to get free shipping. Not the case with Sephora.com. Sephora is offering free shipping regardless of the order amount with the promo code FREESHIP. You can only use one promo code per purchase, so this is the one you’ll want to use.


Shop in store at Sephora to get free samples.

Glam Glow supermud sample 2020

Although Sephora.com has a menu of freebies available for their Beauty Insider members, those free samples require a minimum purchase amount (usually $25 – $35) and a promo code — which you’re already going to use up in order to get free shipping.

If you want some freebies, shop in person at a Sephora store, where you can choose up to three samples per department: color (makeup), skin care, and fragrance. No purchase required.


Don’t expect to snag Ulta’s “Surprise Steals” from Sephora.

On Day 1 of the 21 Days of Beauty sale in 2021, Ulta offered Lancome Idole Eau de Parfum and Idole L’Intense Eau de Parfum for $29.50 (regularly $59) as their “Surprise Steal” of the day. Sephora didn’t have that particular product listed on their daily sale page.


Sephora Oh Snap! Sale Fall 2022 Deals – Week 1:

A person's hand holding a Too Faced Born This Way natural nudes eyeshadow palette in front of the Too Faced section inside Sephora.

Chelsea Wasden

Here were a few of Sephora’s best deals from Week 1 in 2022:

Sephora 21 Days of Beauty Sale Shines Compared to Ulta