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Sephora isn’t just copying Ulta‘s 21 Days of Beauty Sale; they’re improving it.

One of the best beauty products sales of the year just got better, because not only is Sephora selling the same half-price products as their rival, but they’re also offering free shipping and making Diamond/Platinum member exclusives available to everyone.

If you’re a diehard 21 Days of Beauty shopper — or are checking it out for the first time — you might want to spend your money at Sephora this time around.


Expect to see the same sales at Sephora and Ulta through April 3.

Sephora hasn’t officially announced that they’re copying Ulta’s 21 Days of Beauty Sale, but if Day 1 is any indication, that’s exactly what’s happening on their Beauty Offers page.

On the first day of Ulta’s 21 Days of Beauty Sale, we found these products on sale at both stores:

All of these deals, at both stores, come with a limit of two. To find out which products are coming up in the sale, look at the list of products in the 21 Days of Beauty Sale.


Sephora is also offering Ulta’s Diamond/Platinum exclusives to everyone.

On Day 1 of the 21 Days of Beauty sale, Ulta offered 50% off the Clinique Even Better Clinical Radical Dark Spot Corrector + Interrupter — but only for Diamond/Platinum members of Ultamate Rewards — people who spend at least $500/year.

Sephora had the same product, same price, available for all of their customers. But act quickly; this particular product sold out fast on Day 1.


Sephora is offering free shipping, regardless of how much you buy.

Sephora box on doorstep

If you’re buying from Ulta.com, you have to spend at least $35 to get free shipping. Not the case with Sephora.com. They’re offering free shipping regardless of order amount when you use the promo code FREESHIP.

You can only use one promo code per purchase, so this is the one you’ll want to use.



Ulta’s ‘Surprise Steals’ don’t appear to be part of Sephora’s sale.


On Day 1, Ulta offered Lancôme Idôle Eau de Parfum and Idôle L’Intense Eau de Parfum for $29.50 (reg. $59) as their “Surprise Steal” of the day.

Sephora didn’t have that particular product listed on their daily sale page.


Shop in store at Sephora to get free samples of just about any product.

Glam Glow supermud sample 2020

Although Sephora.com has a menu of freebies available for Beauty Insider members, those free samples require a minimum purchase amount ($25 – $35 usually) and a promo code — which you’re already going to use for free shipping.

If you want some freebies, shop in store, where you can choose up to three samples per world: color (makeup), skincare, and fragrance. No purchase required.


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