Alana Vandagriff | 

Sephora Oh Snap Sale Expected to Return in August 2024

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Move over Ulta; there’s enough room for two in the world of beauty sales. For three years in a row, Sephora matched many of the Ulta Semi-Annual Beauty Event (formerly 21 Days of Beauty) deals during the spring sale. Literally as soon as Ulta dropped their Semi-Annual Sale deals on March 8, 2024, Sephora pounced with matching 50% off Sephora Oh Snap deals. We predict they will do this again in Aug. 2024.

Sephora sells many of the same half-price products as Ulta, but they also offer free shipping with no purchase minimum. Now you won’t always see exactly the same deals, but they are pretty darn similar.

We have all the Sephora sale hacks you need to know to save the big bucks. And be sure to download the KCL app to receive year-round updates for the best Sephora coupons as soon as they happen.

Sephora Oh Snap Sale is a twice-a-year, 21-day event offering daily 50% off deals.

Historically one of the best beauty product sales of the year, Sephora Oh Snap was created to compete with Ulta’s Semi-Annual Beauty Event. This means you have double the opportunity to get 50% off on big name products.

KCL predicts that the next Sephora Oh Snap sale will start on August 25, 2024.


We predict the sale will start in Aug. 2024. Now, keep in mind, while this sale originated as Sephora Oh Snap (and will stay that way in our hearts), lately they've been calling the sale One-Day Deals. You can find the Oh Snap (yes, we're still calling it that) deals in Sephora stores, online at, and at Kohls at Sephora locations.

Usually the Ulta Semi-Annual Beauty event hits first, then Sephora Oh Snap follows a week later. But during the March sale, Sephora came in hot immediately with Oh Snap to match Ulta.

This isn't the first time Sephora competed with Ulta 21 Days of Beauty.

A sign for Sephora's Oh Snap sale attached to a shelf inside Sephora

In previous years Sephora held their Sephora Oh Snap! Sale at the same time as Ulta’s 21 Days of Beauty (now called the Ulta Semi-Annual Beauty Event). This year that part of the equation stayed the same. Ulta’s spring sale was from March 8 – March 28, 2024, and Sephora kicked off Oh Snap! on March 9. Sephora’s Oh Snap! ran concurrently through the end of March.

Why shop Sephora deals instead of Ulta 21 Days of Beauty?

Well, in the past the answer to that question was a little different. If both stores used to have the same prices and deals, I’m sure you’re wondering why to bother shopping at one over the other. Each store has their own perks and fan following, but if you’re just looking for the best overall deals and savings — I hear you! In 2022 Sephora began offering Sephora Collection-branded items in the Oh Snap Sale. If you love their house brand, that’s just one of the reasons why their sale may be better than Ulta’s.

Sephora offers free shipping, regardless of how much you purchase.

If you’re buying from, you have to spend at least $35 to get free shipping. Not the case with Sephora offered free shipping regardless of the order amount when you signed up for their Beauty Insiders loyalty program, which is completely free to join.

Shop in store at Sephora to get free samples.

Glam Glow supermud sample 2020

Although has a menu of freebies available for their Beauty Insider members, those free samples require a minimum purchase amount (usually $25 – $35) and a promo code — which you’re already going to use up in order to get free shipping.

If you want some freebies, shop in person at a Sephora store, where you can choose up to three samples per department: color (makeup), skincare, and fragrance. No purchase required.

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