Move over Ulta; there’s enough room for two in the world of beauty sales. For three years in a row, Sephora has matched many of the Ulta 21 Days of Beauty deals during the biannual sale. Literally as soon as Ulta drops their deals, Sephora puts out matching 50% off deals of their own. Their One-Day Deals event (formerly called Oh Snap) happens every spring and fall, and the spring event is here March 6 - 27. Sephora also has the advantage of free shipping with no purchase minimum, while Ulta has a $35 free ship threshold.
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The Sephora One-Day Deals sale is a twice-a-year, 21-day event offering daily 50% off deals.
Historically one of the best beauty product sales of the year, Sephora One-Day Deals sale (which used to be called Oh Snap prior to 2024) was created to compete with Ulta’s 21 Days of Beauty. This means you have double the opportunity to get 50% off big name products.
This event happens once in the spring and once in the fall.
The Sephora One-Day Deals event is running March 6 - 26, 2026.
For the past several years, Sephora has timed its One-Day Deals event with Ulta 21 Days of Beauty, and this year is no different. As usual, the sale will be in Sephora stores, online on Sephora.com, and at Sephora at Kohl's locations.
Sephora One-Day Deals Sale Past Dates:
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March 6 - 27, 2026
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Aug. 29 - Sept. 18, 2025
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March 7 - 27, 2025
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Aug. 30 - Sept. 19, 2024
Sephora offers 50% off top brands during the sale, but only specific products are discounted.
Look for these brands marked down to half-off during Sephora's One-Day Deals event:
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Tarte
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Drybar
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Too Faced
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The Inkey List
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Fenty Beauty
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Charlotte Tilbury,
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Shiseido
Just like with Ulta 21 Days of Beauty, some deals last only one day, while others run for a week.
However, you won't find all products from any brand marked down across the board. You'll usually find just one or two specific products from each brand marked down at a time, so it's worth checking back each day of the sale. Want to get an idea of which brands will go on sale when? In the past, Sephora has closely mirrored the brands Ulta discounts during 21 Days of Beauty. So check Ulta's calendar as a possible preview.
Look for other limited-time offers too.
Sephora sometimes drops other deals and free-gifts-with-purchase offers throughout the sale. For example, during the spring 2026 sale, you can earn 500 bonus points by spending $75 through March 9. Look for more of these offers throughout the sale.
Why shop Sephora deals instead of Ulta 21 Days of Beauty?
If both stores are offering 50% off, I’m sure you’re wondering which one has the better sale. Each store does have their own perks and fan followings, but if you’re just looking for the best overall deals and savings — we hear you.
The Sephora house brand is included in the One-Day Deals Sale.
In 2022, Sephora began offering Sephora Collection-branded items in the Oh Snap Sale. If you love their house brand, that’s just one of the reasons why their sale may be better than Ulta’s. Ulta doesn't include its in-house brand in 21 Days of Beauty.
Sephora offers free shipping, regardless of how much you purchase.
If you’re buying from Ulta.com, you have to spend at least $35 to get free shipping. But that's not the case with Sephora.com. Sephora offers free shipping regardless of the order amount when you sign up for their Beauty Insiders loyalty program, which is completely free to join. Not a Beauty Insider? You'll pay $6.95 for shipping, so it's worth joining the free program.
Sephora has generous free gifts with purchase, including two free samples with all online orders.
Sephora usually offers free gifts with purchase when you spend a certain amount or buy a certain brand. When you shop Sephora's One-Day deals, check if the brand on sale that day also has a free-gift-with-purchase offer. That way, you're getting 50% off that brand, plus free stuff.
Plus, if you shop online, remember that Sephora gives you two free samples with every online order. When you're viewing your cart, go to the "Add up to 2 Free Samples" section of your cart and pick which samples you want, and they'll ship with your order.
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