Jessica Booth | 

Here's Which Free Sephora Birthday Gifts Are Worth the Most in 2024

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There are a lot of perks that come with a free Beauty Insider membership at Sephora: exclusive deals, a points system that can result in free Beauty Insider Cash, and more. But one of the best Sephora hacks? The free Sephora birthday gift, which is exactly what it sounds like: a special gift just to celebrate your big day. And, no, you don’t have to be a Sephora VIB or Rouge Beauty Insider (which means spending a boatload at Sephora) to get the gift. Although there is always one available gift just for those top-tier members.

Beauty Insiders always get a choice between a few different gift bundles. Depending on your point status, you choose between four or five options. The sets usually feature two to three sample-sized (or deluxe sample-sized) items from some of the most popular brands sold at Sephora. The freebie gifts can feature makeup, skincare products, hair care, fragrance, or a mix of items. Hey, it might not be the biggest gift you can get on your birthday, but who wouldn’t want a few new beauty items for free?

Below is a look at the Sephora birthday gift selections for 2024 so you can start making your decisions accordingly.

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You don’t need to make a purchase if you get your Sephora birthday gift in store.

Woman standing at the checkout counter in Sephora.

It really couldn’t be easier to score free birthday gifts from Sephora. To redeem your birthday gift in stores, you don’t even need to make a purchase. Just go to the register and give them your Beauty Insider email.

To redeem your gift online, you do need to make a $25 purchase, and then you’ll find that the gift is available at checkout.

You have your whole birthday month to get your Sephora freebie.

someone holding a bunch of Sephora shopping bags outside of the store

Redeem your Sephora Birthday Gift two weeks before or two weeks after your birthday. Or, claim it at any time during the month of your birthday. You can walk into any Sephora or Sephora at Kohl’s and ask which birthday gifts they have in stock. The other option is to redeem it with a Sephora purchase of $25 or more you make online during your birthday month.

TIP: Keep in mind that some gifts might be available online only (like the Farmacy set) or to VIB or Rouge Beauty Insiders only (like the Dior perfume gift set).

Choose from five Sephora birthday gifts in 2024, which includes an online exclusive only available to VIB Insiders.

This year you have five different options to pick from for your free Sephora birthday gift if you’re a VIB or Rouge Insider (four if you’re at the Beauty Insider tier).

For most of these birthday gifts, the sample or mini sizes aren’t available for individual sale, so you have to consider their price per ounce and do the math to calculate their total value. Lucky you, we did all that work for you in the roundup below!

Here’s the full list of freebies this year, listed from highest value to least:

1. Charlotte Tilbury Flawless Look Birthday Sett Set (VIB or Rouge Members Only) — $26.83 value

This Charlotte Tilbury gift set is only an available option for VIB or Rouge Beauty Insiders. It includes three mini-sized makeup items:

Price Summary
Includes Matte Revolution Lipstick in Pillow Talk - .05 oz ($14.58 value), Airbrush Flawless Setting Spray - 0.5 oz. ($10.45 value), Magic Cream Moisturizer - .03 oz ($1.80 Value)

2. Youth To The People Cleanse & Hydrate Skincare Birthday Set — $26.60 value

In this skincare set you receive three of Youth to the People’s most popular products, including a cleanser, moisturizer, and treatment mask.

ONLINE or In-Store Deal
Price Summary
Includes Superfood Gentle Antioxidant Refillable Cleanser - 1 oz ($7 value), Superfood Air-Whip Lightweight Face Moisturizer - 0.5 oz. ($16 value), and Superberry Hydrate + Glow Dream Night Cream + Mask - 0.1 oz ($3.60 Value)


3. Moroccanoil Ultimate Hydration Birthday Set — $26.46 value

The haircare birthday set comes with four sample-sized items. Here’s what you get:

ONLINE or In-Store Deal
Price Summary
Includes Moroccanoil Treatment Hair Oil - 0.5 oz ($10.58 value), Hydrating Shampoo - 1.35 oz ($7.50 value), Hydrating Conditioner - 1.34 oz ($7.50 value), and Hand Cream - 0.1 oz ($0.88 Value)

4. Kosas Lip & Brow Birthday Gift Set — $19.91 value

If you aren’t familiar with Kosas, this is a free way to test two of the clean beauty brand’s hero products. The birthday set includes Wet Lip Oil Plumping Treatment Gloss in Unbuttoned and Air Brow Clear + Clean Lifting Treatment Eyebrow Gel. Each included item is just under half the size of the same product sold individually at Sephora, so we estimated the value based on dividing the cost of the full-size product in half.

ONLINE or In-Store Deal
Price Summary
Includes Wet Lip Oil Plumping Treatment Gloss - 0.06 oz ($8.80 value) and Air Brow Clear + Clean Lifting Treatment Eyebrow Gel - 0.06 oz ($11.11 value)

5. Extra 250 Bonus Points — $5 value

This option gives a 250-point boost to your Beauty Insider account. Since 500 points is equal to $10 at Sephora, 250 points has a $5 value, and you can redeem 250 points for a deluxe sample-sized item.

ONLINE or In-Store Deal
Price Summary
Add 250 bonus points to your Beauty Insider account to redeem in the Rewards Bazaar or for BI Cash.


The Moroccanoil birthday gift set has the most items, but the Youth to the People set has the best value among those available to Beauty Insider tier rewards members.

The only hard part about getting your Sephora birthday gift? Settling on just one option.

If you want to maximize the total number of free goodies you get, go for the Moroccanoil set. It includes four items, which is more than any of the other options.

For the best overall value, pick the Youth to the People set, which adds up to $26.60 in total value.

And if you just want to make other people jealous of what you scored, the Charlotte Tilbury gift set might be your ticket. It shows off your VIB or Rouge status.

None of them sound appealing this year? The 250 bonus point option works just fine.

Related: With your Beauty Insider membership, you’ll save 10% – 30% during the Sephora Spring Sale.

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