There are a lot of perks that come with a free Beauty Insider membership at Sephora: exclusive deals, a points system that can result in free Beauty Insider Cash, and more. But one of the best Sephora hacks? The free Sephora birthday gift, which is exactly what it sounds like: a special gift just to celebrate your big day. And, no, you don’t have to be a Sephora VIB or Rouge Beauty Insider (which means spending a boatload at Sephora) to get the gift. Although there is always one available gift just for those top-tier members.
Beauty Insiders get a choice between a few different gift bundles. Depending on your point status, you can choose between five or six options. The sets usually feature two or three sample-sized (or deluxe sample-sized) items from some of the most popular brands sold at Sephora. Hey, it might not be the biggest gift you can get on your birthday, but who wouldn’t want a few new beauty items for free?
Below is a look at the Sephora birthday gift selections for 2025 so you can start making your decisions accordingly.
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You don’t need to make a purchase if you get your Sephora birthday gift in store, although you will if you shop online.
It really couldn’t be easier to score free birthday gifts from Sephora. To redeem your birthday gift in stores, you don’t even need to make a purchase. Just go to the register and give them your Beauty Insider email.
To redeem your gift online, you do need to make a $25 purchase, and then you’ll find that the gift is available at checkout.
You have your whole birthday month to get your Sephora freebie.
Redeem your Sephora Birthday Gift two weeks before or two weeks after your birthday. Or claim it at any time during the month of your birthday. You can walk into any Sephora or Sephora at Kohl’s and ask which birthday gifts they have in stock. The other option is to redeem it with a Sephora purchase of $25 or more you make online during your birthday month.
KCL TIP: Keep in mind that some gifts might be available online only or to VIB or Rouge Beauty Insiders only.
Choose from seven Sephora birthday gifts in 2025, including one available only to VIB Insiders.
This year you have seven different options to pick from for your free Sephora birthday gift if you’re a VIB or Rouge Insider (choose from four if you’re at the Beauty Insider tier).
For most of these birthday gifts, the sample or mini sizes aren’t available for individual sale, so you have to consider their price per ounce and do the math to calculate their total value. Lucky you, we did all that work for you in the roundup below.
Here’s the full list of freebies this year, listed from highest value to least:
1. Juliette Has a Gun Main Character Moment — $57.13 value
You're getting a pretty pricy set of products with the Juliette Has a Gun Sephora free birthday gift. The items are travel- or mini-sized, but considering the per ounce price of the fragrance, the value here is high.
Juliette Has a Gun Not a Perfume Eau de Parfum, 0.27 oz (reg. $34 / 0.25 oz)
Juliette Has a Gun Juliette Eau de Parfum, 0.17 oz (reg. $34 / 0.25 oz)
2. Kerastase Luxe Hair Duo — $35.67 value
Yup, there's even more hair care in this year's Sephora free birthday gift lineup. Kerastase's set includes two different items:
Elixir Ultime Hydrating Hair Oil, 0.5 oz (reg. $30 / 1 oz)
Nutritive 8H Magic Night Serum, 1 oz (reg. $62 / 3.04 oz)
3. Skinfix Radiant Skin Set (VIB only) — $33.79 value
This Skinfix Radiant Skin Set is only an available option for VIB or Rouge Beauty Insiders. It includes two mini-sized skincare items:
Skinfix Barrier+ Strengthening and Moisturizing Triple Lipid-Peptide Cream with B-L3, 0.2 oz (reg. $20 / 0.5 oz)
Skinfix Barrier+ Triple Lipid + Niacinamide Activating Serum, 0.34 oz (reg. $69 / 1 oz)
4. Makeup by Mario Dream Lip Kit — $30.25 value
In this makeup set you'll receive two Makeup by Mario lip products: .
MoistureGlow Plumping Lip Serum, 0.03 oz (reg. $14 / 0.3 oz)
Ultra Suede Sculpting Lip Pencil, 0.03 oz (reg. $26 / 0.049 oz)
5. Summer Fridays Self-Care Celebration — $25 value
Inside this gift you'll find two items — a facial mask and lip balm. Here’s what you get:
Jet Lag Mask, 0.5 oz (reg. $26 / 1 oz)
Lip Butter Balm, 0.25 oz (reg. $24 / 0.5 oz)
6. Laneige Hydration Heroes — $22.93 value
If you aren’t familiar with Laneige, this is a free way to test three of the brand’s hero products.
Cream Skin Toner, 0.84 oz (reg. $16 / 1.69 oz)
Lip Sleeping Mask, 0.10 oz — (reg. $24 / 0.70 oz)
Water Bank Blue Hyaluronic Cream Moisturizer, 0.33 oz (reg. $23 / 0.67 oz)
7. Amika Bye, Bad Hair Days Set — $19.49 value
This set offers three of Amika's top hair care sellers:
The Kure Strength Repair Shampoo, 1.18 oz (reg. $28 / 9.2 oz)
The Kure Strength Repair Conditioner, 1.18 oz (reg. $28 / 9.2 oz)
The Kure Intense Strength Repair Mask, 1.69 oz (reg. $24 / 3.3 oz)
The Laneige and Amika birthday gifts have the most items, but the Juliette Has a Gun set has the best value among those available to Beauty Insider tier rewards members.
The only hard part about getting your Sephora birthday gift? Settling on just one option.
If you want to maximize the total number of free goodies you get, go for either the Laneige or Amika sets. These include three items each, which is more than any of the other options.
For the best overall value, pick the Juliette Has a Gun set, which adds up to $57.13 in total value.
And if you just want to make other people jealous of what you scored, the Skinfix gift set might be your ticket. It shows off your VIB or Rouge status.
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