We're reader-supported and only partner with brands we trust. When you buy through links on our site we may receive a small commission at no extra cost to you. Learn More. Product prices and availability are accurate as of the date and time indicated and are subject to change.

There are a lot of perks that come with a free Beauty Insider membership at Sephora: exclusive deals, a points system that can result in free Beauty Insider Cash, and more. But one of the best benefits? The free Sephora birthday gift, which is exactly what it sounds like: a special gift just to celebrate your big day.

Beauty Insiders always get a choice between a few different gift bundles. Depending on your point status, you choose between five or six options. The sets usually feature two to three sample-sized (or deluxe sample-sized) items from some of the most popular brands sold at Sephora. The freebie gifts can feature makeup, skincare products, hair care, fragrance, or a mix of items. Hey, it might not be the biggest gift you can get on your birthday, but who wouldn’t want a few new beauty items for free?

Below is a look at the Sephora birthday gift selections for 2023 so you can start making your decisions accordingly.

Download The Krazy Coupon Lady app for more money-saving tips and savings.


You don’t need to make a purchase if you get your Sephora birthday gift in store.

Woman standing at the checkout counter in Sephora.

It really couldn’t be easier to score your free birthday gift from Sephora. To redeem your birthday gift in stores, you don’t even need to make a purchase. Just go to the register and give them your Beauty Insider email.

To redeem your gift online, you do need to make a purchase, and then you’ll find that the gift is available at checkout.


You have your whole birthday month to get your Sephora freebie.

Sephora inside JCPenney

Redeem your Sephora Birthday Gift at any time during the month of your birthday. You can walk into any Sephora or Sephora at Kohl’s and ask which birthday gifts they have in stock, or you can redeem it with any Sephora purchase you make online during your birthday month.

TIP: Keep in mind that some gifts might be available online only (like the Farmacy set) or to VIB or Rouge Beauty Insiders only (like the Dior perfume gift set).


Choose from six Sephora birthday gifts in 2023 — plus an exclusive only at Kohl’s.

The Glow Recipe birthday gift from Sephora

This year you have six different options to pick from for your free Sephora birthday gift. An additional gift is only available from Sephora locations inside Kohl’s (or on Kohls.com).

For most of these birthday gifts, the sample or mini sizes aren’t available for individual sale, so you’d have to consider their price per ounce and do the math to calculate their total value. Lucky you, we did all that work for you in the roundup below!

Here’s the full list of freebies this year, listed from highest value to least:


1. Glow Recipe Watermelon Glow Skincare Birthday Gift Set — $35 value

Glow Recipe is a Sephora exclusive brand, and this birthday gift set comes with mini sizes of two of their bestselling products. Dew Drops is a highlighting serum that gives your skin a glow, while PHA- and BHA-infused watermelon toner hydrates your skin and minimizes pores.

ONLINE or In-Store Deal
Includes Watermelon Glow Niacinamide Dew Drops - 0.5 oz ($20 value) and Watermelon Glow PHA + BHA Pore-Tight Toner - 0.84 oz ($15 value)

2. Ilia Makeup Birthday Gift Set — $29.57 value

This makeup set comes with two basics from the clean makeup brand.

  • Limitless Lash Mascara, 0.1 oz in the shade “After Midnight” (aka black) — reg. as low as $103.70/oz
  • Multi-Stick, 0.08 oz in the shade “At Last” (mauve rose — reg. as low as $240/oz
ONLINE or In-Store Deal
Includes Limitless Lash Mascara  - 0.1 oz ($10.37 value) and Multi-Stick - 0.08 oz ($19.20 value)

3. Ouai “The Ouai of Life” Birthday Gift Set — $27.29 value

The haircare birthday set comes with four sample-sized items. Here’s what you get:

ONLINE or In-Store Deal
Includes Detox Shampoo  - 1 oz ($4.67 value), Leave-In Travel Conditioner mini - 1.5 oz ($16 value), St. Bart's Body Cleanser - 1 oz ($2.80 value), Melrose Place Parfum mini - 0.05 oz ($3.82 value)

4. Farmacy Clean Skincare Birthday Gift Set (VIB or Rouge Members Only) — $21.73 value

This Farmacy gift set is only an available option for VIB or Rouge Beauty Insiders. It includes three mini-sized skincare items:

Includes Green Clean Cleansing Balm  - 0.7 oz ($6.17 value), Honey Halo Moisturizer - 0.5 oz ($10.88 value), and Honey Potion Hydration Mask - 0.32 oz ($4.68 value)

5. Dior Fragrance Birthday Gift Set — $17.55 value

Only available in Sephora stores due to how popular it is, the Dior fragrance set features mini sizes of two popular scents. Here’s what it comes with:

In-Store Deal
Includes Miss Dior eau de parfum  - 0.17 oz ($6.80 value) and Sauvage eau de parfum - 0.34 oz ($10.75 value)

6. Maison Margiela Birthday Gift Set — $13.17 value

This option is only available at Sephora locations inside Kohl’s or on Kohl’s.com. It comes with three mini versions of the brand’s popular scents:

ONLINE or In-Store Deal
Includes Beach Walk  - 0.2 oz ($9.41 value), By the Fireplace - 0.04 oz ($1.88 value), and Jazz Club - 0.04 oz ($1.88 value)

7. Extra 250 Bonus Points — $5 value

This option gives a 250-point boost to your Beauty Insider account. Since 500 points is equal to $10 at Sephora, 250 points has a $5 value, and you can redeem 250 points for a deluxe sample-sized item.

ONLINE or In-Store Deal
Add 250 bonus points to your Beauty Insider account to redeem in the Rewards Bazaar or for BI Cash.

The Ouai birthday gift set has the most items, but the Glow Recipe set has the best value.

The only hard part about getting your Sephora birthday gift? Settling on just one option.

If you want to maximize the total number of free goodies you get (and the most total ounces) go for the Ouai set. It includes four items, which is more than any of the other options.

For the best overall value, pick the Glow Recipe set, which adds up to a whopping $35 in total value.

And if you just want to make other people jealous of what you scored, the Dior perfume gift set might be your ticket. It’s so popular that it’s no longer available in stores.

None of them sound appealing this year? The 250 bonus point option works just fine.

Related: With your Beauty Insider membership, you’ll save 10% – 30% during the Sephora Spring Sale.


Here's Which Free Sephora Birthday Gifts Are Worth the Most in 2023