Kelly Bryant | 

JCPenney's Power Penney Days Expected to Return in Oct. 2024

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If you’re new to JCPenney Power Penney Days, it’s a long weekend event (generally 4-5 days) and offers hundreds of deals under $15. The last event happened during the month of April, and we expect it to return in Oct. 2024.

Now it used to be that the deals would hit at specific price points: $1, $3, $5, and $7 each. However in 2024, the JCPenney deals look different. Yep, we still see items like bath towels at a $5 price point, but then there were bath rugs for $9 and sleep separates for $11, among others. Inflation, man…

Still, JCP Power Penney Days are a good time to shop for apparel, shoes, and accessories without having to check JCP clearance. Of course there are lots of other ways to save at JCP, too, even when there isn’t a sale.

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JCPenney Power Penney Days is a twice-a-year, five-day event with hundreds of deals under $15.

In October and April every year, JCPenney Power Penney Days puts hundreds of items on sale at various price points under $15. In 2023, we saw items like bath towels at $5, bath rugs for $9, and sleep separates for $11 — which is up to 80% off regular prices. During the long weekend sale, you can stack JCPenney rewards to make the prices even lower. 

KCL predicts the next Power Penney Days will begin on Thursday, Oct. 17.


JCP kicked off the spring installment of Power Penney Days on April 10, a slight departure from previous years when it began on a Thursday towards the end of the month. We predict the October sale will run from Oct. 17 - 20, 2024.

Aim for at least 60% savings during JCPenney Power Penney Days.

someone shopping at JCPenney with a cart

With Black Friday sales (and major markdowns) right around the corner, you don’t want to shop for anything lower than 60% savings. For example, during the JCPenney Power Penney Days sale, they had Home Expressions Bath Towels (reg. $14) on sale for $5 each — 64.3% savings.

Women’s boots were $25 during this sale, regularly priced at $65, which is a 61.5% savings. But then there’s diamond or gemstone jewelry up for grabs at 80% off.

There are no coupons needed for the JCPenney Power Penney Days sale.

Unlike so many other sales (both at JCPenney and other retailers), there are no stackable coupons to be used during this sale. JCP considers the deals to be that good on their own that you don’t need them.

However, you can apply a $10 JCPenney Reward to your purchase to bring your total even lower.

While there may not be any coupons involved in this sale, there’s still a way to bring that total down. If you’re a JCPenney Rewards member and have a $10 JCPenney Reward in your hot little hands, use it. Particularly if that reward is set to expire before Black Friday.

FYI: You can redeem up to 10 of those $10 Rewards in one transaction at JCPenney, assuming it does not exceed the purchase amount.

Use your JCP Rewards account to earn points on purchases during this sale.

a jcpenney rewards flyer being held

If you’re a JCPenney credit card holder, you’ll earn 1 point for every $1 spent on your purchase. However, if you’re a JCP Rewards member without a card (the loyalty program is free to join), then you’ll earn 1 point for every $2 spent.

Here’s a breakdown of their rewards perks:

A one-time 30% off coupon when you sign up

  • Earn 1 point for every $2 spent

  • A $10 reward for every 200 points earned

  • Access to Bonus Events to earn $10 rewards on $50 purchases

  • Ability to earn and redeem Rewards points on JCPenney Beauty and Salon purchases

  • Birthday gift each year

Don’t confuse the sale with the JCPenney Power of a Penny coupon, which happened in July 2023.

JCPenney’s Power of a Penny coupon began for rewards members on July 24, 2023, but unfortunately, most coupons didn’t arrive on July 24. Instead, they started showing up in inboxes on Tues., July 25. Customers who signed up for the free JCPenney rewards program by July 22 (or rewards members who opted in to receive the coupon on July 22) should have received a digital coupon for $24.99 off any $25 purchase around 7 p.m. on July 24. ET, according to JCPenney.

No matter when your coupon arrived, you had until July 31 to use it — and your $25 shopping cart only cost you a penny. We have never seen a coupon of this kind from JCPenney before, leading us to wonder if it will become a new, annual event. While the retailer has yet to comment on whether or not it will return in 2024, here’s a recap of everything we saw happen in July 2023 with this particular coupon.

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