If you’re new to JCPenney Power Penney Days, it’s a long weekend event (generally four or five days) that offers hundreds of deals under $20. It happens a few times a year, and the summer edition ran Aug. 14 - 17. We predict the next one will happen in the fall, in October.
During this sale, we usually find a variety of JCPenney deals, including $4 towels, $5 kids' shirts, and $7 curtains. So it's a good time to stock up on home essentials or shop clothing.
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JCPenney Power Penney Days is a 2- to 3-times-a-year event with hundreds of deals under $20.
Typically in the spring, summer, and fall every year, JCPenney Power Penney Days puts hundreds of items on sale at various price points under $20. In 2024 and in 2025, the sale has popped up in August. During the long weekend sale, you can stack JCPenney rewards to make the prices even lower.
KCL predicts the next Power Penney Days will run Oct. 16 - 19, 2025
How do we make our prediction?
By looking at historical data, of course. We expect the October Power Penney Days to run in mid-October, based on previous years' timing. Here's when JCP's Power Penney Days has run most recently:
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Aug. 14 - 17, 2025
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May 1 - 4, 2025
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Oct. 10 - 14, 2024
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Aug. 22 - 25, 2024
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April 10 - 14, 2024
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Oct. 19 - 22, 2023
Best New JCPenney Power Penney Days Deals From the Last Sale
To give you an idea of what to expect from this sale, here are our favorite finds from the August 2025 sale:
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Home Expressions Bath Towel, as low as $4 (reg. $10) — 60% off
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Women's Bra, as low as $15 (reg. $34) — 56% off
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Home Expressions Sheet Set, as low as $10 (reg. $35) — 71% off
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Kids' Shoes, as low as $6.29 (reg. $14) — 55% off
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Protocol Bowden Luggage Set, as low as $100 (reg. $400) — 75% off
Aim to save at least 60% during JCPenney Power Penney Days.
You don’t want to shop for something if you can't save at least 60%. For example, during the last JCPenney Power Penney Days sale, we found Home Expressions Bath Towels (regularly $14) on sale for $5 each — a 64.3% savings.
Women’s boots were $25 during the sale, regularly priced at $65, which was a 61.5% savings. And some items were marked down even more. For example, we saw diamond or gemstone jewelry up for grabs at 80% off.
No coupons are needed to save during the sale, but sometimes there's a 20% off coupon available for non-sale items.
Unlike so many other sales (both at JCPenney and other retailers), there are no stackable coupons to be used during this sale. JCP considers the deals to be good enough on their own. However, JCPenney sometimes offers a coupon during the sale that can be used on non-sale items (20% off for the summer 2025 sale).
However, you can apply a $10 JCPenney Reward to your purchase to bring your total even lower.
While there may not be any coupons involved in this sale, there’s still a way to bring that total down. If you’re a JCPenney Rewards member and have a $10 JCPenney Reward in your hot little hands, use it. Particularly if that reward is set to expire.
KCL TIP: You can redeem up to 10 of those $10 Rewards in one transaction at JCPenney, assuming it doesn't exceed the purchase amount.
Use your JCP Rewards account to earn points on purchases during this sale.
If you’re a JCPenney credit card holder, you’ll earn 1 point for every $1 spent on your purchase. However, if you’re a JCP Rewards member without a card (the loyalty program is free to join), then you’ll earn 1 point for every $2 spent.
Here’s a breakdown of their rewards perks:
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Earn 1 point for every $2 spent.
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A $10 reward for every 200 points earned.
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Access to Bonus Events to earn $10 rewards on $50 purchases.
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Ability to earn and redeem Rewards points on JCPenney Beauty and Salon purchases.
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Birthday gift each year.
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A one-time 30% off coupon when you sign up.
Don’t confuse the sale with the JCPenney Power of a Penny coupon, which last happened in July 2023.
JCPenney’s Power of a Penny coupon began for rewards members on July 24, 2023. Customers who signed up for the free JCPenney rewards program by July 22 (or rewards members who opted in to receive the coupon on July 22) got a digital coupon for $24.99 off any $25 purchase.
That meant your $25 shopping cart only cost you a penny. We haven't seen a coupon of this kind from JCPenney since then.
You can still find penny items at Dollar General each week — check out our Dollar General Penny List video:
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