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JCPenney’s Power of a Penny coupon began for rewards members on July 24, 2023, but unfortunately, most coupons didn’t arrive on July 24. Instead, they started showing up in inboxes on Tues., July 25. Customers who signed up for the free JCPenney rewards program by July 22 (or rewards members who opted in to receive the coupon on July 22) should have received a digital coupon for $24.99 off any $25 purchase around 7 p.m. on July 24. ET, according to JCPenney.

No matter when your coupon arrived, you had until July 31 to use it — and your $25 shopping cart only cost you a penny. We have never seen a coupon of this kind from JCPenney before, leading us to wonder if it will become a new, annual event. While the retailer has yet to comment on whether or not it will return in 2024, here’s a recap of everything we saw happen in July 2023 with this particular coupon.

Note: JCPenney’s Black Friday in July sale ended on July 23, so, unfortunately, these two promotions and the current JCPenney coupons didn’t overlap.

For more smart shopping tips and savings hacks, text HACKS to 57299, and be sure to download the Krazy Coupon Lady app.


The first-ever Power of a Penny coupon debuted in July 2023.

an iphone with a jcpenny coupon on it

While they’ve used the phrase “power of a penny” for sales and philanthropic initiatives in the past, this is the first time they’ve offered this coupon for reward members. The coupon wasn’t valid on beauty purchases, or already-reduced clearance. But there were still some deals we thought to be excellent contenders for using this discount. Check out how low the prices dropped in these deals with the $24.99 coupon.

Our favorite deals to shop with the coupon in 2023:

  • Rachael Ray Create Delicious Mixing Bowl Set 2-Piece Prep Bowl, $29.99 (reg. $40) — $5 after coupon
  • Mutual Weave Ward Men’s Footbed Sandals, $29.99 (reg. $50) — $5 after coupon
  • Cooks 5-in-1 Power Blender, $29.99 (reg. $40) — $5 after coupon
  • 3 Home Expressions Solid and Stripe Bath Towel, $10 each — $5.01 after coupon
  • Thereabouts Kids’ Denim Jacket, $31.99 (reg. $46) — $7 after coupon

You had to sign up for the JCPenney Rewards Program for free on July 22, 2023 to get the coupon.

This coupon was only for JCPenney Rewards members who signed up by July 22, 2023, or Rewards Members who opted in to receive the coupon the same day. Not only will you get access to this coupon, you’ll also get the other rewards member perks:

  • A one-time 30% off coupon when you sign up
  • Earn 1 point for every $2 spent
  • A $10 reward for every 200 points earned
  • Access to Bonus Events to earn $10 rewards on $50 purchases
  • Ability to earn and redeem Rewards points on JCPenney Beauty and Salon purchases
  • Birthday gift each year


Your coupon arrived via email.

Both current and new rewards members were to get an email containing the $24.99 off $25 coupon on July 24, 2023, or July 25, 2023. The coupon was sent directly to the email used to sign up for the rewards program around 7 p.m. ET. JCPenney wrote in an Instagram comment, “Coupons for eligible accounts are scheduled to go out at 6 p.m. CT” on July 24. However, Krazy Coupon Lady staffers started receiving their coupons on July 25. Some staffers didn’t receive their coupons, but after a call to JCP customer service, we were able to verify rewards accounts and told the coupons should arrive within 48 hours.


You could have shopped with your discount from July 24 – July 31, 2023.

A person's hand taking a JCPenney package out of a mailbox.

Customers who received the coupon could use it for one week, from July 24 through July 31. Important to note, it was available in-store and online. Plus, shipping was free on $75 orders, or select in-store pickup at your local store for free.

JCPenney's Power of the Penny Coupon: Will It Be Back in 2024?