Best Black Friday Sales 2023

Gone are the days when you had to camp out in the Walmart parking lot the night before Black Friday sales started, just to make sure you got the best deals. The majority of the Black Friday deals published last year on were available online, and most of the lowest recorded prices of the year were reached before Thanksgiving Day.
Because there are so many Black Friday sales and start dates that vary from mid-October to Thanksgiving Day, you’re going to need a game plan. And game planning is what we do here at KCL. We’ll help you score amazing deals this Black Friday, like 56% off smart TVs, 50% off toys, 40% off laptops, and more.
To make it easy, we’ll share all the Black Friday ads as soon as they drop. We’ll also alert you to the hottest Black Friday deals that should absolutely be in your cart ASAP. To receive our Black Friday dates and deals via SMS, just text SAVE to 57299, and we’ll make sure you don’t miss a single doorbuster.
If that all sounds a little overwhelming, don’t worry. Start with our Black Friday cheat sheet to jump right to Target, Amazon, Kohl’s, and more. Then use our tips below to shop all the Black Friday 2023 sales like a pro.

When is Black Friday 2023

Black Friday is officially on Friday, Nov. 24, 2023 — but lots of stores start their sales earlier, sometimes days or even weeks in advance. Early Black Friday sales have been growing in popularity for years, but pandemic-related supply chain concerns greatly accelerated their growth. Last year alone, reported that shoppers spent $72.2 billion online in October 2022, thanks to early holiday deals dropping over a month before Black Friday.
But a longer shopping season just means more chances for you to save. And consumers are starting earlier than ever, according to the National Retail Federation, to be sure they can get what they want … at a price they want to pay.
KCL tracks the price history of top holiday gifts in a Black Friday database so you can decide how much you’ll pay for those AirPods Pro before you even start shopping. That way you’ll know if the price point in that early sale is low enough or if it’s better to shop closer to Thanksgiving.

When do Black Friday sales start?

Black Friday sales officially kick off on Friday, Nov. 24, 2023, with most retailers opening their doors between 5 a.m. – 8 a.m. local time for in-store shopping.
And online Black Friday sales generally start on Thanksgiving Day (Nov. 23), giving you one extra day to shop.

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When does Black Friday end?

Black Friday ends at 11:59 p.m. on Friday, Nov. 24, 2023 — but don’t stop hunting for deals just yet, because the fun is far from over.
In fact, lots of stores keep their Black Friday sales rolling right up to Cyber Monday, and some of the best Cyber Monday sales are just as good (if not better) than Black Friday.

What to buy on Black Friday

The key to Black Friday is knowing what to buy and what to skip. Not everything goes on sale, but that’s easy to forget when you’re caught up in the craze.
Take a look at the 10 best things to buy on Black Friday (and where you’re likely to see the biggest discounts):
Target, Amazon, Walmart, and Costco usually compete for the best Apple AirPods Black Friday deals. In 2022, Amazon had the lowest price on both the Apple AirPods ($79 sale price) and the Apple AirPods Pro ($159 sale price).
And don’t forget about all the great Christmas tree deals on Black Friday. Last year, Kohl's had a 7-foot pre-lit Christmas tree for just $67.99 (reg. $200) - plus $15 in Kohl's Cash.
Power Wheels and ride-on toys are also big hits on Black Friday. You’ll find the best Power Wheels Black Friday deals at Walmart, Amazon, and Costco.
Want to see Black Friday deals on all the hottest products? You got it. Pick your poison from the list below:
Black Friday TV deals
Always shoot for 40% – 50% savings when shopping for TVs, especially on Black Friday. Target, Amazon, Walmart, and Costco usually compete to see who can have the biggest savings, but we’ll show you the best TV Black Friday deals as soon as they come out.
Black Friday laptop deals
Laptops are always a hot item on Black Friday itself and during early Black Friday sales. We’ll show you where to find Chromebook Black Friday deals with savings as high as 55% and Apple MacBook Air laptops for 15% off.
Black Friday gift card deals
Lots of retailers throw in freebies and gift cards when you make certain purchases during Black Friday. You can get free gift cards ranging from $10 – $300 at Target, plus discounted gift cards at Sam’s Club and BJ’s, and more. We’ll keep you updated with all the best Black Friday gift card deals.

Which stores are having Black Friday sales?

Walmart, Target, Amazon, and Best Buy are among the most popular Black Friday stores, but the deals definitely don’t end there. You’ll find Black Friday sales at most major stores these days, with huge discounts on everything from toys and trending tech to apparel and small appliances.
These are the Black Friday sales we’re most excited about this year:
Amazon devices get the biggest discounts during Amazon’s Black Friday sale, with discounts of up to 70%. But don’t dismiss the deals on other tech items you love.

Look for deals like up to 50% off Amazon Fire TVs, up to 40% off laptops, and a huge selection of electronics for under $100.
The Bath & Body Works Black Friday sale is the same every year: buy three items and get three free, both in stores and online.

Look for deals like 50% (or more) off items during the online-only flash sale on Thanksgiving morning. Or you can wait for a stackable coupon to drop during the sale to save more on your lotions, creams, candles, and other products that smell ahh-mazing.
Don’t miss Best Buy’s Black Friday sale to save on all your favorite tech items like smart TVs, laptops, soundbars, and the latest video game releases.

Look for deals like up to 60% off Chromebooks and soundbars, up to 50% off smart TVs from top brands, and up to 60% off Nintendo, Playstation, and Xbox video games.
Toys and tech are the best things to buy during Costco’s Black Friday sale (some toy prices even beat out Walmart and Amazon).

Look for deals like 35% – 50% off Chromebook bundles, Beats earbuds, and Apple AirPods, plus big discounts on dolls, dollhouses, and kids’ playsets.
Gather up all your stocking stuffers and small toys during CVS and Walgreens Black Friday sales, but skip the electronics aisle (those deals are better elsewhere).

Look for ExtraBucks rewards (like $10 ExtraBucks on select cosmetic gift sets), plus deals like $0.99 makeup, $5 Conair hair appliances, BOGO free toys, and discounts on gift cards.
Not all home improvement items are marked down for Home Depot’s Black Friday sale. The best deals are on Christmas decor, tool sets, and kitchen appliances.

Look for deals like $2 poinsettias, $500 off appliances, and up to 50% off holiday inflatables. Also, don’t miss out on Home Depot’s free live Christmas tree delivery.
You can skip the toy aisle during JCPenney’s Black Friday sale. The best deals are on cookware sets, kitchen appliances, sheets, women's boots, and fine jewelry.

Look for deals like 75% off women’s boots and booties, up to 80% off kitchen items, $2.99 bath towels, $6.99 sheet sets,and $19.99 diamond necklaces and earrings. You’ll also score a $10 bonus reward on $50+ purchases.
The best part of Kohl’s Black Friday sale are all the Kohl’s Cash bonuses. You get $15 Kohl’s Cash for every $50 you spend during Black Friday. You’ll also find discounts across almost every category, but the best deals are on pillows, vacuums, luggage, holiday PJs, and winter coats.

Look for deals like 60% off Shark upright vacuums, 70% off luggage, towels under $4, holiday PJs under $10, and women’s boots for $19.99.
Save the lawn and garden deals for spring. The Lowe’s Black Friday sale is all about discounts on Christmas decor and tool sets.

Look for deals like 40% off artificial trees, 4-foot holiday inflatables under $30, $99 tool sets from Kobalt, DeWalt, and Craftsman, and $1.50 poinsettias (cheaper than Home Depot’s poinsettias).
Macy’s Black Friday sale is best for deals on bedding sets and jewelry.

Look for deals like 85% off diamond jewelry, $4.99 pearl earrings, $2.79 towels, and $19.99 bedding sets. Also, look for a free Macy’s coupon in their Black Friday ad (for up to 20% off sale prices).
You can expect to save 60% on cozy gifts and apparel for the family during Old Navy’s Black Friday sale.

Look for deals like 50% – 70% off puffer jackets, family pajama sets for as low as $5, beanies and gloves for $7 or less, and fuzzy socks for just $1.
Shop the Sam’s Club Black Friday sale for great deals on electronics, kitchen appliances, Disney gift cards, and outdoor playsets.

Look for deals like up to $500 off outdoor swing sets, $200 off smart TVs, $90 off small appliances, and $15 off Disney eGift Cards.
Sephora’s Black Friday sale is a great time to stock up on high-end beauty for less. Prepare to save 50% or more on select makeup and skincare from top brands.

Look for half-priced beauty tools and brush sets, plus 50% off makeup, skincare, and hair products from brands like Clinique, Lancome, Benefit Cosmetics, Kiehl’s, Bumble and Bumble, and more.
Target’s Black Friday sale is a big hit for deals on toys, TVs, video games, and tons of other hot tech items (like headphones and streaming devices).

Look for all-time low prices on Beats headphones, 40% - 50% off smart TVs, and half-priced toys from LEGO, Barbie, L.O.L Surprise!, and more. Keep an eye out for gift card promos on certain Black Friday purchases, too.
Get ready to save at least 50% on big makeup brands like Urban Decay, Benefit, Morphe, and Tarte during Ulta’s Black Friday sale.

Look for deals like 50% off makeup palettes, hair treatments, and Ulta beauty samplers. You’ll also find free gift with purchase offers and extra points promos for Ultamate Rewards members.
If you’re aiming to save big on the perfect gifts for her, you can’t miss Victoria’s Secret Black Friday sale.

Look for deals like up to 65% off PINK apparel, 40% off pajama sets, 5 for $38 mists and lotions, and $20 bras. Also, keep an eye out for reward cards on certain purchases, free gift offers, and BOGO free beauty sets.
When the Walgreens Black Friday sale hits, look for B2G2 free deals on toys, up to 70% off holiday candy, and free photo and gift card promos with certain purchases.
Out of all the deals featured in Walmart’s Black Friday sale, the best price drops are on TVs, laptops, toys, and vacuums.

Look for deals like up to $200 off smart TVs; Chromebooks under $90; up to $200 off cordless vacuums; and board games, puzzles, and dolls for as low as $5.
Luluemon Black Friday
The Lululemon Black Friday Sale will happen Nov. 22 - 27, 2023.
Cabelas Black Friday
In 2022, the Cabela's Black Friday deals started on the Tuesday before Black Friday. We predict that in 2023, the deals will be live on Nov. 21.
Patagonia Black Friday
Patagonia stores are closed on Black Friday, but you'll still find discounts at other stores. Here's where to find the best Patagonia Black Friday deals.
Hobby Lobby Black Friday
Any excuse to go shopping and save money at Hobby Lobby — sign me up! Shop Hobby Lobby Black Friday to save up to 50% on decor, floral, crafts, and more.
Menards Black Friday
Will Menards be closed on Thanksgiving 2023? What time does Menards open on Black Friday? Menards' Black Friday sale will be from November 24 - December 4.
Ikea Black Friday
You can furnish your space for less with Ikea Black Friday deals. Don't miss these tips for how to save up to 50% on select Ikea items this year.
Academy Black Friday
Expect to see discounts up to 50% off at the Academy Sports Black Friday sale for 2023. Here's what to buy during this year's sale.
Belk Black Friday
The Belk Black Friday sale is known for deep discounts of up to 75% off. You can also win gift cards when you shop in-store. Here's how to save the most.
Tractor Supply Black Friday
If you're wanting to save on apparel, grills, and power tools, the Tractor Supply Black Friday deals are worth a look.
American Eagle Black Friday
The American Eagle Black Friday sale isn't as good as it once was, but we still have high hopes for 2023. Here's what to expect and our best shopping tips
Ross Black Friday
What can you honestly expect from Ross Black Friday, and what are Ross' Black Friday hours in 2023? Here's exactly what to know before you go shopping.
LLBean Black Friday
The L.L.Bean Black Friday sale (aka the “coziest sale of the year”) is coming Nov. 23 - 26, 2023. Here's how to stack your savings.
World Market Black Friday
World Market tends to be stingy when it comes to sales. That's why we put together this guide on every way to save during World Market Black Friday.
Carter's Black Friday
You have a lot of sales to shop on Black Friday, so why don't we make it easy on you? Here's everything you need to know about Carter's Black Friday.
Gap Black Friday
While there is a sale at Gap for Black Friday, we recommend waiting to shop until In their Cyber Monday sale, which will likely start on Monday, Nov. 27. Here's how to save big on Gap during the holiday season.
REI Black Friday
Don't hold out for REI Black Friday sales. Instead, shop their Gear Up and Get Out Sale earlier in the month or their Cyber Monday sale.
TJMaxx Black Friday
If you're looking to shop T.J.Maxx Black Friday deals, I'm sad to say they don't exist. But you can still score great savings at T.J.Maxx with these tips.