Every February, we look forward to Amazon's big Baby Sale event, which is the best time to find baby items for less. Overall, you can find up to 60% savings on diapers, baby toys, stroller wagons, bassinets, and more. Even top brands like Graco, Huggies, and Pampers see discounts.
With the Amazon February Baby Sale, you can shop deals all month long and save on baby essentials from the first to the end of the month. Just like in 2024, we expect two rounds of deals, with one round happening until the Feb. 13, and a second set of fresh deals running until the last day of February.
Here's what you can expect for 2025's Amazon February Baby Sale, based on what we saw in 2024 and other previous years.
Make sure to also check out our tips on how to find baby stuff for free. You can also download The Krazy Coupon Lady app and turn on notifications for anything you’ll need for the baby. Or text DEALS to 57299.
Amazon February Baby Sale is a monthlong event with special discounts on baby gear.
Every February, Amazon reserves the entire month for special deals on diapers, wipes, toys, nursery furniture, car seats, strollers, baby care products, and feeding accessories. We’ve seen Amazon give the biggest discounts on nursery items such as convertible cribs and baby monitors. The monthlong sale rolls out their deals in two 2-week phases.
KCL predicts the next Amazon Baby Sale will begin Feb. 1, 2025.
Amazon hasn’t officially announced the next date for their Baby Sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place once again during the entire month of February: Feb. 1 - 28, 2025.
Expect to find up to 60% savings on baby items.
Some of the best baby toy deals we saw in past sales include 54% off the Baby Einstein Glow & Discover Light Bar Activity Station and 47% off the Fisher-Price Baby Gym.
For strollers and carriers, we found 50% savings on the 3DMini Convenience Stroller and 25% savings on the Graco 4Ever DLX Car Seat.
We also saw 64% off the iHealth No-Touch Forehead Thermometer and 35% off Amazon Elements 810-Count Baby Wipes. These deals come and go and only happen once a year, so take advantage while you can.
Use Subscribe & Save discounts to get another 5% or 15% off on top of the sale.
Amazon Subscribe & Save is one of the best tricks in the book for getting a discount (on top of sale prices) on stuff you use and run out of regularly. Instead of placing a single order, you can sign up for auto-shipments of things like diapers, diaper cream, and wipes. You'll get an automatic 5% off, and, if you sign up for five Subscribe & Save subscriptions in one month, you'll get 15% off all those products. If your needs change, it's easy to cancel Subscribe & Save.
When you complete an Amazon Baby Registry, you get access to free goodies and discounts.
We’ve talked about our top favorite baby registries, and Amazon’s up there for a reason. First of all, Prime members can get $35 worth of baby freebies once they complete their baby registration, add 10 unique items to the registry, and have more than $10 in purchases made from the registry. The welcome box has included these items and brands in the past: Seventh Generation diapers, Johnson & Johnson baby wash samples, organic prenatal vitamin samples, baby lotion samples, an Avent bottle, and coupons.
Second, Prime members save 15% on select items starting 60 days before the baby’s due date and ending 60 days after the due date. If you’re not a Prime member, you get a 10% discount.
Top Picks From the Amazon February Baby Sale 2024
To give you an idea of the savings you can expect, here are some of our favorite finds from last year.
Diapering
Last February had some really great diaper deals, and wipes saw even deeper price cuts.
Huggies Diapers, 34% off
Pampers Diapers, 20% off
Huggies Wipes, 8 pk, 42% off
Diaper Creams: Aquaphor, Desitin, and Boudreaux's, up to 51% off
Toys
A wide variety of toys from top brands were on sale last February. In particular, Fisher-Price toys were between 22% - 58% off.
Puppy's Music Player, 52% off
Laugh & Learn Baby Smartwatch, 48% off
Nursery
This category had the largest dollar amount savings of any other.
Dream On Me 4-in-1 Mini Convertible Crib, $210.39 off
Motorola Video Baby Monitor, $60 off
Evolur Eva Baby Changing Pad, 42% off
Burt's Bees Baby Fitted Crib Sheet, 58% off
Mini Portable Stroller Fan, 46% off
Car Seats and Strollers
Car seats saw some significant dollar-amount savings, and for strollers, we saw savings as high as $41.98.
Baby Jogger City Turn Rotating Convertible Car Seat, $165 or 30% off
Graco Tranzitions, $50 or 36% off
Baby Care
Shoppers could stack Subscribe & Save discounts with sales prices for these deals:
Aquaphor Baby Ointment, up to 40% off
Frida Baby Rectal Thermometer, 41% off
Burt's Bees Baby Burp Cloths, 5 ct, 40% off
Baby Healthcare and Grooming Kit, 37% off
Feeding
The best deals we saw in the feeding category included bigger savings on bottles and breast pumps. Outside of that, most deals featured savings between 15% - 38%.
Baby Bottles, 2 ct, 57% off
Philips Avent Electric Breast Pump, 50% off
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