Rachel Stump | 

Here's What to Expect for Amazon's February Baby Sale 2025

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Every February, we look forward to Amazon's big Baby Sale event, which is the best time to find baby items for cheap. Overall, you can find up to 70% savings on diapers, baby toys, stroller wagons, bassinets, and more. Even top brands like Graco, Huggies, and Pamper see discounts.

With the Amazon February Baby Sale, you can shop deals all month long and save on baby essentials from the first to the end of the month. Just like in 2024, we expect two rounds of deals, with one round happening until the 13th, and a second set of fresh deals running until the last day of February.

Here's what you can expect for 2025's Amazon February Baby Sale, based on what we saw in 2024 and other previous years.

Make sure to also check out our tips on how to find baby stuff for free. You can also download the Krazy Coupon Lady app and turn on notifications for anything you’ll need for the baby. Or, text SAVE to 57299.

Amazon February Baby Sale is a monthlong event with special discounts on baby gear.

Every February, Amazon reserves the entire month for special deals on diapers, wipes, toys, nursery furniture, car seats, strollers, baby care products, and feeding accessories. We’ve seen Amazon give the biggest discounts on nursery items such as convertible cribs and baby monitors. The monthlong sale rolls out their deals in two two-week phases.

KCL predicts the next Amazon Baby Sale will begin Feb. 1, 2025.


Amazon hasn’t officially announced the next date for their Baby Sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place once again during the entire month of February — Feb. 1-28, 2025. 

Top Picks from the Amazon February Baby Sale 2024



Last February had some really great diaper deals, including 34% off Huggies diapers and 20% off Pampers diapers. Wipes saw even deeper price cuts, with the best deal being 42% off an 8-pack of Huggies wipes. Diaper rash creams from brands like Aquaphor, Desitin, and Boudreaux's saw the biggest discounts with savings reaching up to 51%.


A wide variety of toys from top brands were on sale last February. In particular, Fisher Price toys were between 22 - 58% off. This includes products like Puppy's Music Player (52% off), the Laugh & Learn Baby Smartwatch (48% off), and the Game & Learn Pretend Video Game Controller (58% off).


This category had the largest dollar amount savings of any other. For example, shoppers saved a whopping $210.39 on the Dream On Me 4-in-1 Mini Convertible Crib and $60 on the Motorola Video Baby Monitor.

Other great deals included 42% off the Evolur Eva Baby Changing Pad, 58% off Burts Bees Baby Fitted Crib Sheet, and 46% off a Mini Portable Stroller Fan.

Car Seats & Strollers

Car seats also saw some significant dollar-amount savings. For example, the Baby Jogger City Turn Rotating Convertible Car Seat was $165 or 30% off and the Graco Tranzitions was $50 or 36% off.

For strollers, we saw savings of as much as $41.98.

Baby Care

Shoppers could stack Subscribe & Save discounts with sales prices to get up to 40% off Aquaphor baby ointment and 38% off Johnson's Baby Hair Conditioning Spray. For one-time purchases, we saw 41% off the Frida Baby Rectal Thermometer, 40% off Burt's Bees Baby Burp Clothes, 5 ct., and 37% off a Baby Healthcare and Grooming Kit.


The best deals we saw in the feeding category included 57% off a 2-pack of baby bottles and 50% off the Philips Avent Electric Breast Pump. Outside of that most deals featured savings between 15% and 38%. These include items like nursing pillows, high chairs, bottle drying racks, nursing pads, bibs, and more.

Expect to find up to 60% savings on baby items.


Some of the best baby toy deals we saw in past sales include 54% off the Baby Einstein Glow & Discover Light Bar Activity Station and 47% off the Fisher-Price Baby Gym.

For strollers and carriers, we found 50% savings on the 3DMini Convenience Stroller and 25% savings on the Graco 4Ever DLX Car Seat.

We also saw 64% off the iHealth No-Touch Forehead Thermometer and 35% off Amazon Elements Baby Wipes, 810 ct. These deals come and go and only happen once a year, so take advantage while you can.

When you register with Amazon Baby Registry, you get access to free goodies and discounts.

A person pulling baby products out of an amazon box. An amazon welcome bag is hanging on a crib near by

We’ve talked about our top favorite baby registries, and Amazon’s up there for a reason. First of all, Prime members can get $35 worth of baby freebies once they complete their baby registration and place an order that costs $10 or more.

Second, Prime members save 15% on select items starting 60 days before the baby’s due date and ending 60 days after the due date. If you’re not a Prime member, you get a 10% discount.

What to buy
$35+ Value
Past Welcome Box items: Seventh Generation diapers, Johnson & Johnson baby wash samples, organic prenatal vitamin samples, baby lotion samples, an Avent bottle, and coupons.

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