Every February, we look forward to Amazon's big Baby Sale event, which is the best time to find baby items for less. During the month the sale runs, there are multiple rounds of deals. Some brands offer deals the first half of the month, while others jump in during the second half of the month.
In 2025, it offered up to 78% off, with savings on diapers, baby toys, stroller, carseats, and bassinets from brands like Ergobaby, Nanit, Graco, and Dr. Brown's, and we expect to see similar savings in 2026.
Looking for more baby savings? Check out our tips on how to find baby stuff for free.
Download The Krazy Coupon Lady app and sign up for alerts to get reminders when sales like this one start, or text DEALS to 57299.
Amazon February Baby Sale is a monthlong event with special discounts on baby gear.
Every February, Amazon reserves the entire month for special deals on diapers, wipes, toys, nursery furniture, car seats, strollers, baby care products, and feeding accessories. We’ve seen Amazon have the biggest discounts on nursery items such as convertible cribs and baby monitors. The monthlong sale rolls out their deals in two 2-week phases. And when you take coupons and Subscribe & Save discounts into account, you can save up to 78%.
KCL predicts the 2026 Amazon Baby Sale will run Feb. 1 - 28.
We predict the 2026 sale will run the whole month of February, just like it did in 2024 and 2025.
Our Favorite Deals From the 2025 Sale
To give you an idea of what to expect in 2026, here are some of the best deals we spotted during the Amazon Baby Sale in 2025:
Dreamegg White Noise Machine, $19.19 (reg. $33.99)
Baby Sleep Machine, $35.99 (reg. $159.99)
Baby Playpen, $24.99 (reg. $49.99)
Convertible Crib, $99 (reg. $199.99)
Boudreaux's Butt Paste Cream, $4.18 (reg. $8.49)
Use Subscribe & Save discounts to get another 5% or 15% off on top of the sale.
Amazon Subscribe & Save is one of the best tricks in the book for getting a discount (on top of sale prices) on stuff you use and run out of regularly. Instead of placing a single order, you can sign up for auto-shipments of things like diapers, diaper cream, and wipes. You'll get an automatic 5% off, and if you sign up for five Subscribe & Save subscriptions in one month, you'll get 15% off all those products. Plus, if your needs change, it's easy to cancel Subscribe & Save.
When you complete an Amazon Baby Registry, you get access to free goodies and discounts.
We’ve talked about our top favorite baby registries, and Amazon’s up there for a reason. First of all, Prime members can get a welcome box with $35 worth of baby freebies once they complete their baby registration, add 10 unique items to the registry, and have more than $10 in purchases made from the registry. The welcome box has included these items and brands in the past: Seventh Generation diapers, Johnson & Johnson baby wash samples, organic prenatal vitamin samples, baby lotion samples, an Avent bottle, and coupons.
Second, Prime members get a 15% off registry completion discount on select items starting 60 days before the baby’s due date and ending 60 days after the due date. If you’re not a Prime member, you get a 10% discount.
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