Black Friday at JCPenney — How to Shop to Save the Most

The JCPenney Black Friday 2025 sale is a classic one, and it keeps some of the in-store-only traditions that many other retailers' Black Friday sales have abandoned. Plus, it offers some of the best JCPenney deals of the year on towels, boots, jewelry, and small appliances.

Here are the most important dates you need to know for 2026:

• Nov. 20 - 28 (predicted): The JCPenney Black Friday sale. Deals run online and in stores, but stores are closed on Thanksgiving, and the giveaways will be in stores only on Black Friday.

• Nov. 27 (Black Friday): Special in-store-only giveaways on Black Friday. Expect stores to open 5 a.m.

What KCL Experts Think You Should Know

• Here's when to shop: JCPenney's Black Friday sale usually runs from a week before Black Friday, through the Saturday after, both online and in stores, but the sale goes online only for Thanksgiving Day. JCPenney also had these early evens in 2025:

  • Nov. 7 - 9: Black Friday Early Access event. Plus, the Golden Tote returned Nov. 8 (those who made a purchase in stores got a gold tote bag containing a coupon book with savings for the next eight weeks).

  • Nov. 10: Daily Deals. From Monday through Thursday, every week, through Nov. 20, a new set of limited-time deals dropped and were available for 24 hours only.

• Use the KCL app: Download the free KCL app to set Deal Planner alerts so you never miss a price drop or hot deal.

• JCPenney opens super early on Black Friday: In fact, it's always one of the first stores to open (5 a.m.).

• JCPenney has special in-store-only giveaways: These will happen on Black Friday only at 5 a.m., 9 a.m., 1 p.m., and 5 p.m. The 2025 giveaways included the following:

  • A chance to win a $500 off coupon (5 a.m.)

  • The JCPenney snow globe (5 a.m., while supplies last)

  • A chance to win a free Cuisinart coffee maker (9 a.m.)

  • A chance to win lab-grown diamond studs (1 p.m.)

  • A chance to win a Sutra Aero Styler (5 p.m.)

• JCPenney Black Friday is iconic and old school: It technically covers a 10-day span, from the Friday before Thanksgiving through the Sunday after it.

Tips on How to Make Your Deal Shopping a Success

1. Shopping Options: Deals are online and in stores, but the giveaways are in stores only on Black Friday itself.

2. Doorbusters: JCPenney doesn't do doorbuster deals usually, but you can consider the snow globe a doorbuster. They give it away in stores only, and it's in limited supply.

3. Store Policies:

   • Price Matching: One of the last remaining Black Friday price match holdouts, JCPenney’s price match policy guarantees the lowest price on an item, if you find it for less at another retailer, even during Black Friday. JCPenney boasts a “365-days a year” price matching guarantee. Just bring proof of the competitor’s price. An ad or a mobile screen should work as long as a JCPenney associate can verify it. This means if you find an identical item for less at another retailer — Target, Kohl’s, etc. — JCPenney will give you the lower price.

   • Extended Holiday Returns: JCPenney gives you extra time to return holiday purchases. Anything purchased Oct. 1 or later can be returned (with original or gift receipt) through Jan. 31.

   • Discounted Shipping: Shipping, which is normally free on orders of $75 or more, is usually free on orders of $49 and up during the Black Friday sale.

4. Cyber Monday: JCPenney's Cyber Monday sale usually runs three days. The Cyber Monday sale isn't necessarily better than Black Friday; it's just different. JCPenney's Cyber Monday sale is heavy on clothing and beauty deals, and there's usually an online code for an extra discount (40% in 2025). So our advice is to shop JCPenney Black Friday and snap up any deals you see on products you need. Then, with the pressure off, shop clothing on Cyber Monday if you didn't get the chance during Black Friday.

5. Top Deals From Last Year:

• Home Expressions Bath Towel, $2.99 (reg. $12) — 75% off

• Small Kitchen Appliance, as low as $11.99 (reg. $30) — 60% off

• Matching Family Pajamas, as low as $7.99 (reg. $10) — 20% off

• Bella Slow Cooker, $11.99 (reg. $25) — 52% off

• St. John's Bay Women's Sweater, as low as $9.99 (reg. $34) — 71% off

There’s a faster way to save. It’s in our app.  Download the KCL app for free now .

Shop More Black Friday Deals :

• Costco Black Friday

• Macy's Black Friday

• Kohl's Black Friday