Stephanie Nelson | 

JCPenney Black Friday: Hacks to Save Up to 80% in 2024

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JCPenney Black Friday is a classic sale — let’s just say the long-standing retailer and Black Friday were made for each other. In 2023, the real deal JCPenney Black Friday happened from Nov. 17 – 25, with special in-store promos on Nov. 24 (“actual” Black Friday).

If you prefer to be an in-store shopper, those giveaways started at 5 a.m. on Nov. 24. Customers had the opportunity to win coupons that could have been worth up to $500. We break down the giveaway sitch in the most simplest, but detailed, way as possible below so you know what to expect 2024.

Remember to download the Krazy Coupon Lady app and bookmark our Black Friday deals page. This way we can keep you up-to-date on all the deals we expect to see this year. And you can text SAVE to 57299 and be the first to know about the hottest deals each day.

Our Fave 2023 JCPenny Black Friday Deals

Gone but not forgotten, these deals were worth scooping up for gifts and replenishing linens in 2023.

  • Home Expressions Solid and Striped Bath Towels, $2.99 — 70% off
  • North Pole Trading Co. & Home Expressions Plush Blankets, $7.99 — 68% off
  • Instant Pot 6-Quart Duo Plus Multi-Use Pressure Cooker, $79.99 — 60% off
  • Cooks 30-Piece Nonstick Cookware Set, $49.99 — 72% off
  • St. John’s Bay Women’s Polar Fleece, $5.99 — 73% off
  • Women’s Boots, $19.99— 69% off
  • Men’s Flannels, s low as $11.99 — 70% off
  • Kids’ Puffer Jackets, as low as $14.99 — 70% off
  • Yes, Please Lab-Created Gemstone Jewelry, $13.99 — 81% off

When will the JCPenney Black Friday sale start in 2024?

a woman looking at black friday sale jewellery in jcpenneys

It’s too early to say when the good times will get rolling in 2024. However for reference, we can look at what the JCPenney Black Friday looked like in 2023. day, including three days of Black Friday Early Access. Here’s what to expect:

  • Black Friday Early Access (Nov. 3 – 5, 2023)
  • Ready, Set, Holidays, Prep! (Nov. 6 – 16, 2023)
  • Black Friday (Nov. 17 – Nov. 25, 2023)
  • Black Friday in-store promos (Nov. 24, 2023)


The JCPenney Black Friday is predicted to drop on or near Nov. 1, 2024.

In 2023, the JCPenney Black Friday ad became available for JCP Rewards members (dudes, it’s free to join if you haven’t already) on Wednesday, Nov. 1. This falls in line with when they dropped the ad in previous years, so we expect similar timing in 2024.

If you’ve signed up for JCPenney emails, they mail the Black Friday ad to your address on file. You can also visit the JCPenney promo page, where you’ll see all ongoing JCPenney deals and promos. Or go old-school and pick up an ad inside your local JCPenney.


Will JCPenney be closed on Thanksgiving 2024?

JCPenney will be closed on Thanksgiving, but they’ll reopen doors at 5 a.m. on Black Friday. This is the same as the past few years.


What time does JCPenney open on Black Friday 2024?

a woman looking at towels in jcpenney

JCPenney is expected to open their doors at 5 a.m. on Black Friday (Nov. 29, 2024). So get ready for an early wakeup call. And if you get there at 5 a.m. and other times throughout the day, each customer gets one coupon. And these coupons are exciting and are offered ONE DAY ONLY on Black Friday.

This is what the coupon giveaway looked like in 2023:

  • 5 a.m.: $10 off $10, $100 off $100, or $500 off $500
  • 9 a.m.: $10 off $10 coupon when you spend $50+ on gift cards
  • 1 p.m.: Your chance to win FREE diamonds
  • 5 p.m.: A chance to win a $500 off $500 coupon


Untangling the JCPenney Black Friday Coupon Giveaway Details

If you’ve ever read the fine print of a sale or giveaway and walked away feeling more confused than you did in the first place, you’re in excellent company. We love that JCPenney kicks it old school on Black Friday with in-store giveaways as incentives to shop IRL. However if the fine print isn’t nearly impossible to decipher, we don’t know what is. Here’s our crack at making the confusing details of their Black Friday coupon giveaway simple in 2023, and we predict we’ll see something similar in 2024.

5 AM Coupon Giveaway

As we understand it, a total of 201 coupons were up for grabs at each store for those early birds ready to bust through the doors. Quantities broke down like this:

  • $10 off $10 purchase coupon: 198 available
  • $100 off $100 purchase coupon: 2 available
  • $500 off $500 purchase coupon: 1 available

9 AM Coupon Giveaway

If you purchased $50 in gift cards, you received a $10 off $10 coupon at point of sale. It was a limit of one coupon per transaction, so if you intended to buy, say, $100 in gift cards, we recommended breaking up your transactions in two to get additional coupons. These coupons were redeemable from 11/27 – 12/3, so after the Black Friday sale was over.

1 PM Coupon Giveaway

Strap yourselves in, kids. The one o’clock hour is where things got ultra confusing. But here’s what we uncovered:

  • $10 off $10 purchase coupon: 180 available
  • $500 off $500 purchase coupon: 1 available
  • Free Yes, Please Diamond Jewelry Item Coupon ($124.98 value): 20 available
  • Free Select Lab-Grown Diamond 3-Stone Diamond Pendant Coupon ($600 value): 1 available

5 PM Coupon Giveaway

  • $10 off $10 purchase coupon: 100 available
  • $500 off $500 purchase coupon: 1 available


JCPenney Black Friday deals started early Nov. 17 – Nov. 25 (online and in-stores) in 2023.

a woman outside jcpenney looking at her phone

JCPenney offered early Black Friday deals online and in-store throughout the entire month of November.

Here’s what the JCPenney 2023 holiday sale schedule looked like for reference:

  • Black Friday Early Access (Nov. 3 – 5)
  • Ready, Set, Holidays, Prep! (Nov. 6 – 16)
  • Black Friday (Nov. 17 – 25)
  • Friends & Family sale (Nov. 29 – Dec. 3)
  • Mystery Sale (Dec. 7 – 14)
  • Super Saturday (Dec. 15 – 17)


You can’t use coupons on JCPenney Black Friday deals.

In 2021, JCPenney said no to using coupons with the seasonal sales … ouch. We also didn’t see the traditional mail-in rebates in 2023 that used to make small appliances so darn cheap.

Fortunately, JCPenney is still offering massive savings as they continue beefing up their Black Friday rewards with the $10 Bonus Reward for every $50 you spend (more on that below).


If you sign up for JCPenney Rewards you could earn $10 for every $50 you spent during the Black Friday week sale.

jcpenney rewards sign

JCPenney finally caved back in 2021 and matched the Black Friday rewards offered at competitors like Kohl’s and Macy’s. In 2023, shoppers earned $10 JCP Rewards for every $50 spent. Use this strategy to save money on your holiday shopping after Black Friday, too. Here’s how:

Make sure to sign up for JCPenney Rewards by the third week of November so that you earn rewards during Black Friday sales that you can redeem typically the first week of December.

Also, note that JCP Rewards members get access to other exclusives during November, like earning an extra 25 bonus Rewards points just for taking their Holiday Gift Finder quiz. And, listen, that gets you one-eighth of the way to your next $10 JCP Rewards certificate.


Will JCPenney price match competitors on Black Friday?

Yes, they sure will. JCPenney’s price match policy guarantees the lowest price on an item, even if you find it for less at another retailer. Even during Black Friday. JCPenney boasts a “365-days a year” price matching guarantee. Just bring proof of the competitor’s price. An ad or a mobile screen should work as long as a JCPenney associate can verify it.

This means if you find an identical item for less at another retailer — Target, Kohl’s, etc. — JCPenney will give you the lower price.

RELATED: What Stores Price Match? Ask for a Lower Price at These 19 Retailers


Get free shipping with orders $75+. If your total is less than that, use free store pickup.

Although JCP only offers free shipping to those who spend at least $75, they’re offering free same-day pickup for all orders in 2023 (either curbside or in-store). You’ll just need to place your order at least two hours prior to store closing in order to have it ready the same day.

TIP: If you’re spending $25, you can get free JCPenney ship-to-store. This is another option, although you’ll still need to go to the store to pick it up.


We hope to see rebates make a comeback in order to save 80% on Cooks and Anchor Hocking products. They were missing during the 2023 sale.

JCPenney has, for years, offered mail-in rebate deals on a wide range of Cooks brand small kitchen appliances, pans, and mixing bowls around Black Friday. You typically find mail-in rebates available in your zip code by visiting JCP’s online Rebate Center. However in 2023, they didn’t offer any rebates on small appliances, only on mattresses. Womp womp.


Save at least $100 on diamond jewelry during their Black Friday sale.

Select diamond rings, pendants, and earrings drop to just $29.99 (from $149!) during JCPenney Black Friday (this is a trend for the past three years).


There are $10 women’s sweaters, flannels, and fleece zip-ups during the Black Friday sale.

Sweaters regularly priced at $37 or more are docked to $9.99 during JCPenney Black Friday 2023. This has become a JCP tradition (and one we can really get behind).


Shop Macy’s — not JCPenney — for bedding sets and save up to 25% more on Black Friday.

a woman laying down on a bed in jcpenney

Since JCPenney Black Friday didn’t allow you to stack coupons with sales starting in 2021, bedding prices only ever reached 40% – 50% off (compared to in years past where it was more like 75% off). So the savvier, more cost-effective move is to shop bedding at Macy’s and earn Macy’s Money. Even with JCPenney’s boosted rewards structure, JCP can’t beat Macy’s.

Expect Macy’s to offer around 70% savings on bedding sets. You can also earn $10 in Macy’s Money. So this round goes to Macy’s.


Don’t bother with toys at JCPenney — save 15% – 30% more at Target instead.

a woman holding a target toy book standing behind a target cart

In the past, JCP has seen toy prices reach about 30% off. And that’s where JCP toy prices stay, unfortunately.

Target, on the other hand, lets you stack coupons and rewards on top of toy sale prices. And that’s how we see savings of 45% – 60% on toys like these at Target (when you use your RedCard):


Shop the JCPenney Salon for shampoo and conditioner gift sets during Black Friday.

JCPenney has historically offered awesome deals on salon gift sets, beating out Ulta pricing for the past three years. In 2023 we saw:

  • 30% off select haircare
  • 50% off Too Faced Better Than Sex Mascara, travel-size, $8 (reg. $16)


What’s the JCPenney return policy?

a person standing in line at jcpenneys return

If you buy something on or after Oct. 15, the JCPenney return policy states that you’ll have 90 days to return it. Just remember to bring your receipt, and you’ll be good for a full refund issued on the original form of payment (or a JCPenney gift card).

But even if your return is after 90 days, you can still get store credit if you have the receipt.


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