One of the best Ulta shampoo sales is the Jumbo Love Event, also known as their “Liter Sale.” This markdown event happens once a year around Christmas and runs roughly 3 - 4 weeks. The sale offers serious deals on those heavy-duty sized shampoos and conditioners (that’s 33.8 ounces, in case you’re wondering). We expect the next sale will kick off on Dec. 25, 2025, online before moving in-store on Dec. 26.
We're talking up to 45% off brands including Redken, Pureology, Biolage, Paul Mitchell, and Joico. To save even more, stack Ulta coupons, like $3 off a $15 purchase, on top of their sale prices. Shopping these sales is just one of the many Ulta Beauty hacks we can teach you.
Download The Krazy Coupon Lady app or text HACKS to 57299 for the latest money-saving tips, deals, and coupons.
Ulta Jumbo Love is an annual 3-week sale with big discounts on large shampoos and conditioners.
The Ulta Jumbo Love Event, also known as the "Liter Sale," runs for about 3 - 4 weeks and gives you some sweet deals on big bottles of shampoo and conditioner, like the ones that are 33.8 oz (aka 1 liter). You can get discounts of up to 45% on brands like Redken, Pureology, Biolage, Paul Mitchell, and Joico. Plus, if you've got some Ulta coupons lying around, you can stack them to save even more.
This sale happens once a year, typically around Christmas.
KCL predicts the next Ulta Jumbo Love event will start Dec. 25, 2025.
Ulta hasn't announced the dates for their next Jumbo Love event yet, but we think it's likely to return on Dec. 25. Why? Keep reading ...
How do we make our prediction?
For two years in a row Ulta has started the Jumbo Love Sale on Christmas Day (online), with the event moving into stores on Dec. 26. We expect that to continue for a third year in 2025.
Top 5 Ulta Jumbo Love 2024 Deals
Redken All Soft Shampoo, $37.99 (reg. $54)
Bioloage Color Last Shampoo, $27.99 (reg. $42)
Paul Mitchell Tea Tree Shampoo, $34.99 (reg. $50)
Pureology Hydrate Conditioner, $72 (reg. $90)
Ulta liters are up to 45% off during the sale.
Ulta shampoo sale prices vary based on the brand. I’m sorry, but the $10.99 liters we saw in 2019 are a thing of the past. Regular prices have increased over time, so the sale prices have as well. Select brands have a set price, whereas others offer a percentage off.
Paul Mitchell is one brand that I’ve personally seen make a huge jump in price. During the winter 2020 Jumbo Love Event, I was able to buy Paul Mitchell Tea Tree shampoo for $16.50, but by the same time a year later, that bottle was on sale for $28. In 2023, the price for a liter of Paul Mitchell Tea Tree shampoo was $34.99 (regularly $50).
Use a coupon to save even more during the Ulta shampoo sale.
One great perk of the Ulta Jumbo Love Event is the ability to stack the low prices with an Ulta coupon. In previous year’s sales, Ulta offered a $10 off $40 hair care coupon and a $3.50 off $15 coupon that could be used with the Jumbo Sale prices. Score!
So how do you find the Ulta coupons? The first step is to go to their website. Coupons will always be on their homepage. You can also sign up for Ulta emails. It takes just seconds, and you’ll get special coupons, discount codes for free shipping, and free product samples.
Join Ulta Beauty Rewards so you never miss an Ulta shampoo sale.
If you’re not already an Ulta Beauty Rewards member, sign up for a free account to get the scoop on their latest sales, receive exclusive offers, and earn points toward store credit.
Amazon typically matches some of Ulta’s deals during the Jumbo Love sale.
We found some hot Amazon deals for jumbo-sized Redken and Biolage shampoo and conditioner last January. It seems Amazon was trying to compete with Ulta’s Jumbo Love sale, but that just means more savings for you. Get even lower prices when you use Amazon Subscribe & Save.
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