Alana Vandagriff | 

Ulta's Jumbo Love Sale Saves You Up to 45% Off Liter Hair Care Twice a Year

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One of the best Ulta shampoo sales is the Jumbo Love Event, also known as their “Liter Sale.” This markdown event actually happens twice a year, about a month after the Ulta Black Friday sale and again in mid to late June (in 2023 it was part of their Summer Beauty sale). It lasts around three weeks, offering serious deals on those heavy-duty sized shampoos and conditioners (that’s 33.8 oz, in case you’re wondering). The last Jumbo Love event started on Christmas Day and ran through Jan. 20.

I’m talking up to 45% off brands including Redken, Pureology, Biolage, Paul Mitchell, and Joico. To save even more, stack Ulta coupons, like $3 off a $15 purchase, on top of their sale prices. Shopping these sales is just one of the many Ulta Beauty hacks we can teach you.

If you didn't take advantage of the Jumbo Love sale, the Ulta Gorgeous Hair Event typically drops in May. It's the next best time to make sure you have enough shampoo and conditioner to carry you to the next sale.

Don’t forget to download The Krazy Coupon Lady app, and we’ll alert you whenever we see an Ulta deal!

Ulta Jumbo Love is a semi-annual, 3-week sale with big discounts on large shampoos and conditioners.

The Ulta Jumbo Love Event, also known as the "Liter Sale," runs for about three weeks and gives you some sweet deals on big bottles of shampoo and conditioner, like the ones that are 33.8 oz (aka 1 liter). You can snag discounts of up to 45% off on brands like Redken, Pureology, Biolage, Paul Mitchell, and Joico. Plus, if you've got some Ulta coupons lying around, you can stack them up to save even more.

This sale happens twice a year: in mid- to late June, and then again right after Christmas. 

KCL predicts the next Ulta Jumbo Love event will begin Sunday, June 30, 2024.


Ulta hasn’t officially announced the next date for their summer Jumbo Love event, but based on what they've done in recent years, we here at KCL predict that it’ll take place between Sunday, June 30, and Saturday, July 20, 2024. 

How do we make our prediction?

Historically, the summer version of the Ulta Jumbo Love sale always starts the last Sunday in June, and runs for three weeks — which is the typical length of a sale at Ulta. (For reference, the holiday edition of the Jumbo Love sale tends to start right after Christmas, lasting for nearly a month.)

In 2024, the last Sunday in June is the last day of the month — June 30.

Ulta liters are up to 45% off during the sale.

paul mitchell teatree lavender mint moisturizing shampoo on ulta display

Ulta shampoo sale prices vary based on the brand. I’m sorry but the $10.99 liters we saw in 2019 are a thing of the past. Regular prices have increased over time, so the “sale” prices have as well. Select brands have a set price, whereas others offer a percentage off.

Paul Mitchell is one brand that I’ve personally seen make a huge jump in price. During the winter 2020 Jumbo Love Event, I was able to buy Paul Mitchell Tea Tree shampoo for $16.50, but by the same time a year later, that bottle was “on sale” for $28. In 2023, the price for a liter of Paul Mitchell Tea Tree shampoo was $34.99 (reg. $50).

Use a coupon to save even more during the Ulta shampoo sale.

printed ulta coupon near jumbo love event signage and products

One great perk of the Ulta Jumbo Love Event is the ability to stack the low prices with an Ulta coupon. In previous year’s sales, Ulta offered a $10 off $40 hair care coupon and a $3.50 off $15 coupon that could be used with the Jumbo Sale prices. Score!

So how do you find the Ulta coupons? The first step is to go to their website. Coupons will always be on their homepage. You can also sign up for Ulta emails. It takes just seconds, and you’ll get special coupons, discount codes for free shipping, and free product samples.

Join Ultamate Rewards so you never miss an Ulta shampoo sale.

an ulta rewards sign on window

If you’re not already an Ultamate Rewards member, sign up for a free account to get the scoop on their latest sales, receive exclusive offers, and earn points toward store credit.

Amazon typically matches some of Ulta’s deals during the Jumbo Love sale.

ulta jumbo love event redken shampoo with amazon screenshot on phone comparison

We found some hot Amazon deals for jumbo-sized Redken and Biolage shampoo and conditioner in January. It seems Amazon is trying to compete with Ulta’s Jumbo Love sale, but that just means more savings for you. Get even lower prices when you use Amazon Subscribe & Save.

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