Alana Vandagriff | 

Ulta Jumbo Love Event Expected to Return in December 2023

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One of the best Ulta shampoo sales is the Jumbo Love Event, also known as their “Liter Sale.” This markdown event actually happens twice a year, about a month after the Ulta Black Friday sale and again in mid to late June. However in June 2023, Ulta introduced the Summer Beauty sale, which included liter deals. While that sale is over for now, we’re looking forward to the next Jumbo Love event to stock up on heavy duty sizes of our favorite shampoos and conditioners. It should arrive in late Dec. 2023.

The three-week Ulta sale offers up the chance to grab liter-sized shampoo and conditioner (that’s 33.8 ounces, in case you’re wondering) on the cheap. I’m talking around 35% off brands including Redken, Pureology, Biolage, Paul Mitchell, and Joico. To save even more, stack Ulta coupons like $3 off a $15 purchase on top of their sale prices. Shopping these sales is just one of the many Ulta Beauty hacks we can teach you.

If you missed getting your favorite hair care products during May’s Ulta Gorgeous Hair Event, this is the next best time to make sure you have enough shampoo and conditioner to carry you through until the next sale.

Don’t forget to download The Krazy Coupon Lady app, and we’ll alert you whenever we see an Ulta deal!

Get 10% off when you buy online and pick up your purchase in-store with code SUMMER23.

Aside from the $3 off a $15 purchase coupon, you can also get 10% off an order you make online when you pick it up in-store with the promo code SUMMER23. This offer is good through July 29, 2023. Just remember you have just five days to pick up your purchase from the order date. Some exclusions apply.


Deals We Predict Will Return in Dec. 2023 to the Jumbo Love Event

  • Redken or Paul Mitchell Hair Care — $35 each (30% off)
  • Joico Jumbo Hair Care — $25 each (43% off)
  • Matrix Hair Care Liters — $25 each (31% off)
  • Kenra Hair Care — $25 each (31% off)
  • Up to 20% off other name brand jumbo size hair care (Bumble and bumble, Bondi Boost, Pureology)


The Ulta Summer Beauty Sale started on June 25, 2023, including Jumbo Love deals.

woman shopping for jumbo shampoo and conditioner in a ulta store

Ulta typically hosts the Jumbo Love Event two times a year — in late June into July and again in late December into January. This year the summer sale started June 25, but was labeled as the Summer Beauty Sale. It ran for three weeks, ending on July 15..

Related: Check out all the Ulta deals available now.


Ulta liters are up to 35% off during the sale.

paul mitchell teatree lavender mint moisturizing shampoo on ulta display

We’ve seen prices steadily increase on shampoo and conditioner bottles in recent years, just like we’ve seen with candle prices during Bath & Body Works’ annual Candle Day sale. But one thing is for certain — you’ll save up to 35% on regular prices of liter bottles during this Ulta sale.

Ulta shampoo sale prices for 2023 vary based on the brand. I’m sorry but the $10.99 liters we saw in 2019 are a thing of the past. Regular prices have increased over time, so the “sale” prices have as well. Select brands have a set price, whereas others offer a percentage off.

Paul Mitchell is one brand that I’ve personally seen make a huge jump in price. During the winter 2020 Jumbo Love Event, I was able to buy Paul Mitchell Tea Tree shampoo for $16.50, but by the same time a year later, that bottle was “on sale” for $28. In 2023, the price for a liter of Paul Mitchell Tea Tree shampoo is $34.99 (reg. $50).



Use a coupon to save even more during the Ulta shampoo sale.

printed ulta coupon near jumbo love event signage and products

One great perk of the Ulta Jumbo Love Event is the ability to stack the low prices with an Ulta coupon. In previous year’s sales, Ulta offered a $10 off $40 hair care coupon and a $3.50 off $15 coupon that could be used with the Jumbo Sale prices. Score!

For example during the June/July 2023 sale there was a $3.50 off $15 when you used the coupon code 360740 online or the barcode for in-store.

So how do you find the Ulta coupons? The first step is to go to their website. Coupons will always be on their homepage. You can also sign up for Ulta emails. It takes just seconds, and you’ll get special coupons, discount codes for free shipping, and free product samples.


Join Ultamate Rewards so you never miss an Ulta shampoo sale.

ultamate rewards brochure near jumbo love sale biolage shampoo bottles

If you’re not already a Ultamate Rewards member, sign up for a free account to get the scoop on their latest sales, receive exclusive offers, and earn points toward store credit.


Amazon typically matches some of Ulta’s deals during the Jumbo Love sale.

ulta jumbo love event redken shampoo with amazon screenshot on phone comparison

We found some hot Amazon deals for jumbo-sized Redken and Biolage shampoo and conditioner in January. It seems Amazon is trying to compete with Ulta’s Jumbo Love sale, but that just means more savings for you. Get even lower prices when you use Amazon Subscribe & Save.


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