One of the best Ulta shampoo sales is the Jumbo Event, also known as their “Liter Sale.” This markdown event happens once a year right after Christmas and runs roughly three weeks. The sale offers serious deals on those heavy-duty liter-sized shampoos and conditioners. The sale kicked off Dec. 25, 2025, online and started in-store on Dec. 26.
We're talking brands like Redken, Pureology, Biolage, Paul Mitchell, and Joico. To save even more, stack Ulta coupons , like $3.50 off a $15 purchase, on top of their sale prices. Shopping these sales is just one of the many Ulta Beauty hacks we can teach you.
If you’re not couponing yet, you’re missing FREE deals. Download the KCL app now .
Best Ulta Jumbo Love Sale Deals
Ulta Jumbo Love is an annual 3-week sale with big discounts on large shampoos and conditioners.
The Ulta Jumbo Love Event, also known as the "Liter Sale," runs for about 3 - 4 weeks and gives you some sweet deals on big bottles of shampoo and conditioner, like the ones that are 33.8 ounces (aka 1 liter). You can get discounts of up to 45% on brands like Redken, Pureology, Biolage, Paul Mitchell, and Joico. Plus, if you've got some Ulta coupons lying around, you can stack them to save even more.
This sale happens once a year, typically around Christmas.
The Ulta Jumbo Love event runs Dec. 25 - Jan. 24.
For three years in a row Ulta has started the Jumbo Love Sale on Christmas Day (online), with the event moving into stores on Dec. 26.
Ulta liters are up to 45% off during the sale.
Ulta shampoo sale prices vary based on the brand. It's unfortunate, but the $10.99 liters we saw in 2019 are a thing of the past. Regular prices have increased over time, so the sale prices have as well. Select brands have a set price, whereas others offer a percentage off.
Use a coupon to save even more during the Ulta shampoo sale.
One great perk of the Ulta Jumbo Love Event is the ability to stack the low prices with an Ulta coupon. This year, Ulta's offering a $10 off $50 coupon for store pickup orders and a $3.50 off $15 coupon that can be used with the Jumbo Sale prices.
So how do you find the Ulta coupons? The first step is to go to their website. Coupons will always be on their homepage. You can also sign up for Ulta emails. It takes just seconds, and you’ll get special coupons, discount codes for free shipping, and free product samples.
Join Ulta Beauty Rewards so you never miss an Ulta shampoo sale.
If you’re not already an Ulta Beauty Rewards member , sign up for a free account to get the scoop on their latest sales, receive exclusive offers, and earn points toward store credit.
Amazon typically matches some of Ulta’s deals during the Jumbo Love sale.
We found some hot Amazon deals for jumbo-sized Redken and Biolage shampoo and conditioner last January. It seems Amazon was trying to compete with Ulta’s Jumbo Love sale, but that just means more savings for you. Get even lower prices when you use Amazon Subscribe & Save .
You May Also Be Interested In:
Download the KCL app to add and redeem coupons in store
For iOS and Android users.
