Another year, another World Market Scavenger Hunt. Since 2017 (skipping 2020), Cost Plus World Market has hosted a bi-annual scavenger hunt store event where eagle-eyed shoppers can win prizes up to $100 if they find a particular item hidden in the shelves. They hold the hunt in November and then again in the spring, typically in the weeks leading up to Easter.
This year the theme is “Golden Unicorn.” The promotion runs from Nov. 1 – 22, when World Market shoppers are eligible to win $20, $50, or $100 in World Market Rewards if they find small signs featuring the Golden Unicorn in stores. Can this be considered the kickoff to World Market Black Friday? I say yes.
Here’s everything you need to know to hunt for the prize. Want more World Market shopping secrets? We have those!
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The World Market Scavenger Hunt is on now from Nov. 1 – 22, with the “Golden Unicorn” as its featured theme.
Each year, the World Market Scavenger Hunt has a golden theme. For 2023 the theme is the Golden Unicorn (last year it was a Golden Gnome). But don’t get excited thinking you’re going to find a legit tiny golden unicorn figurine hidden in World Market. What you’re actually looking for is a cardboard sign with a gold unicorn on it (think of those tabletop signs you see at restaurants) hidden throughout the store. All 241 World Market stores are participating in the event.
Prior years’ World Market Scavenger Hunt themes:
- 2022: Golden Gnome
- 2021: Golden Sleigh
- 2020: Skipped due to COVID-19
- 2019: Golden Christmas Cracker
- 2018: Golden Bell
- 2017: Golden Llama
Related: Like hunting for free stuff? Check out our Black Friday freebies guide.
The scavenger hunt has eight winners per day per store.
Every day during the promotion period (Nov. 1 – Nov. 22, 2023), each Cost Plus World Market store will hide a total of eight Golden Unicorns during two separate game periods. They’ll hide four unicorns during the first game period (open to 3 p.m.) and four unicorns during the second game period (4 p.m. to close).
TIP: If any of the four Golden Unicorns are not located by 3 p.m. during the first game period, they’ll remain hidden for players to find during the 4 p.m. to close window.
You can win up to $100 off a $100 purchase.
The prizes for finding a Golden Unicorn vary depending on your luck, but all are in the form of World Market Rewards that get cashed to your rewards account (yes, you have to be a World Market Rewards member, but it’s simple and free to join). It’s important to note that the Rewards you win are only valid for use that same day.
Each day there are at most six $20 off $20 rewards available, two $50 off $50 rewards, and two $100 off $100 rewards. But according to the fine print, there won’t be a $50 or $100 reward available every day of the event. There are two $100 rewards available per location for three days of the promotion period, and two $50 rewards available per location for 20 days of the promotion period. Bummer.
When you find a Golden Unicorn , run to a World Market associate to let them know.
Once you find the Golden Unicorn, you’ll want to grab it and find an associate right away. You don’t want someone else to snag it from you. When you show the sleigh to an associate, they’ll scan a coupon and you’ll enter your phone number at the register to link your World Market Rewards account to the coupon.
Just know that if you win once, you can’t win again through the entire promotion period — they track it with your World Market Rewards account.
TIP: To make this process easier, sign up to become a World Market Rewards member before you start hunting for the unicorn.
Use their daily hints to get clues about where to look.
You can find daily hints to where the Golden Unicorns are hiding when you check the World Market store events page, join World Market Rewards, or follow the World Market Facebook or Instagram pages.
If you’re already a World Market Rewards member, you’ll get the daily clue in your email. If you’re looking on their social media pages, the clue will only get shared in their Stories. (To view their story, visit the social media page and click the circle with their logo. It should have a colored border around the logo if a new story you haven’t seen is available.)
In addition to all of those methods, you can find the hint right in the store. It’ll be on a big sign right when you walk in, so you can’t miss it. That sign will also tell you how many Golden Unicorns are still left for you to find.
World Market Golden Unicorn Rules
The not-so-fun stuff … the rules. Here are a few rules that we thought were important to point out:
- You can only win once throughout the entire game period. So if you win on Nov. 2, you can’t win again later in the month.
- Prizes are issued in the form of World Market Rewards that need to be redeemed the same day you win.
- If there’s a tie or multiple people arrive at a hidden Golden Unicorn location at the same time, the store associate may perform a coin toss or random drawing to break the tie.
- Employees and their families aren’t eligible to win.
- You can’t use the Rewards prize on Instant Pot/Instant Brands, Wüsthof, alcoholic beverages, gift cards, One-of-a-Kind Rugs, or Sackcloth and Ashes Blankets.
- Rewards can’t be combined with other coupons and offers.
- If you return an item purchased with the Rewards prize, you’ll forfeit the discount.
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