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Ulta’s biggest sale of the year is the 21 Days of Beauty event. But did you know that Ulta 21 Days of Beauty actually happens twice a year?! The 3-week sale typically occurs in the middle of March through April, then returns at the end of August and lasts through much of September. That brings us to our official PSA: We expect this sale to return in March 2024.

Important to note: Daily Beauty Steals ended at 11:59 p.m. CT, switching over to the next day’s offers at 12:00 a.m. CT.

Typically the 21 Days of Beauty sale features some of their best deals on beauty, skincare, and makeup products. The deals are only available for 24 hours — or while supplies last. You’ll see deals on brands like Tarte, Urban Decay, Peach & Lily, Fenty Beauty, and many more. Plus, Diamond & Platinum members will get free shipping with any beauty steal purchase.

So what beauty deals can you score now that 21 Days of Beauty is over? Let’s get into it.


Ulta 21 Days of Beauty Deals

Person walking next to an mac display

These are some of our favorite deals from the Aug. – Sept. 2023 sale. And in fact, they were so popular Ulta brought these specific deals back for a BONUS day of beauty steals the day after Ulta 21 Days of Beauty was set to end.

  • Clinique Take The Day Off Cleansing Balm Makeup Remover, $19 (reg. $38)
  • Fenty Beauty by Rihanna Killawatt Freestyle Highlighter, $20 (reg. $40)
  • Anastasia Beverly Hills Brow Definer 3-in-1 Triangle Tip Precision Eyebrow Pencil, $13 (reg. $26)
  • Too Faced Born This Way The Natural Nudes Eye Shadow Palette, $26 (reg. $52)
  • Tula Blurring & Moisturizing Filter Primer, $19 (reg. $38)
  • Benefit Cosmetics BADgal BANG! Volumizing Mascara, $14 (reg. $28)


The last Ulta 21 Days of Beauty started on Aug. 27, 2023.

person holding ulta 21 days of beauty 2023 advertisement

Hot tip: Based on the fact that the late summer version of this sale has started on the last Sunday in August for two years running, we predicted Ulta 21 Days of Beauty would return on Aug. 27, 2023. The Spring 2023 sale happened March 12 – April 1, 2023. Some deals were available in store, while other deals were online only. The exclusivity didn’t end there, though. Certain items were only made available to members of the Ulta rewards program at the Diamond or Platinum levels.

With Ulta popping up in Target stores, you’re also able to grab those deals during your Target run. And in 2023, Sephora matched Ulta’s half-price products — plus they offered free shipping and made Diamond/Platinum member exclusives available to everyone.

Related: Here’s How to Clean a Beautyblender for Easy Use



Secrets for shopping the sale

Hand holding an urban decay setting powder

Make sure to check back in the day after the sale has ended. In April 2023 and Sept. 2023, Ulta extended their sale and included 50% off items like Smashbox Primer, Urban Decay eyeshadows, Lancome mascara, Strivectin Vitamin C Serum, Clinique moisturizers, Nudestix, Clinique perfume, and more.

Ulta 21 Days of Beauty: Expect 50% Off Beauty Steals Back in March 2024