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Ulta’s biggest sale of the year is the 21 Days of Beauty event. But did you know that Ulta 21 Days of Beauty actually happens twice a year?! The 3-week sale typically occurs in the middle of March through April, then returns at the end of August and lasts through much of September. That brings us to our official PSA: the 2023 21 Days of Beauty sale is live now and ends April 1. And we have the deals you can shop today!
The 21 Days of Beauty sale features some of their best deals on beauty, skincare, and makeup products. The deals are only available for 24 hours — or while supplies last. You’ll see deals on brands like Tarte, Urban Decay, Peach & Lily, Fenty Beauty, and many more. Plus, Diamond & Platinum members will get free shipping with any beauty steal purchase.
So what beauty deals can you score? Let’s get into it.
Ulta 21 Days of Beauty goes through April 1.
The Ulta 21 Days of Beauty Spring 2023 sale will happen March 12 – April 1, 2023. Some deals are available in store, while other deals are online only. The exclusivity doesn’t end there, though. Certain items are only made available to members of the Ulta rewards program at the Diamond or Platinum levels.
With Ulta popping up in Target stores now, you’ll also be able to grab these deals on your Target run. And in 2022 Sephora matched Ulta’s half-price products — plus they offered free shipping and made Diamond/Platinum member exclusives available to everyone.
Related: Here’s How to Clean a Beautyblender for Easy Use
Ulta 21 Days of Beauty Spring 2023 Deals – Week 3

March 27:
- Shiseido Ultimate Sun Protector Lotion SPF 50+, $25 (regularly $50)
- KVD Beauty Tattoo Pencil Eye Liner, $11.50 (regularly $23)
- Mented Cosmetics Semi-Matte Lipstick & Liner, $6 – $8.25 (regularly $12 – $16.50)
- Fresh Rose Deep Hydration Facial Toner, $23 (regularly $46) *online only
- Pur 4-in-1 Pressed Mineral Foundation, $14.75 (regularly $29.50) *online only
- Peter Thomas Roth FIRMx Peeling Gel, $24.50 (regularly $49) *online only
- BareMinerals All-Over Face Color Loose Bronzer, $12.50 (regularly $25) *online only
March 28:
- Sunday Riley Ice Ceramide Moisturizing Cream, $32.50 (regularly $65)
- L’Occitane Almond Shower Oil, $14.50 (regularly $29)
- Grande Cosmetics GrandeBROW Brow Enhancing Serum, $36.50 (regularly $73)
- Targeted treatments, select products, $11.50 – $89.50 (regularly $23 – $179) *online only
- Jane Iredale PurePressed Blush, $16 (regularly $32)
March 29:
- Exuviance Facial Peels, $39.50 – $43 (regularly $79 – $86)
- Urban Decay 24.7 Eyeshadow, $10.50 (regularly $21)
- Dermalogica Daily Glycolic Cleanser, $18.50 (regularly $37)
- PMD Personal Microderm Classic Tool & Clean Pro RQ, $79.50 – $89.50 (regularly $159 – $179) *online only
- Clinique Moisture Surge Sheertint SPF 25, $21 (regularly $42) *online only
- Dermablend Flawless Creator Liquid Foundation Drops, $21 (regularly $42) *online only
March 30:
- Benefit Cosmetics Select POREfessionals Primers, $17 (regularly $34)
- Philosophy Purity Cleanser, $16.50 (regularly $33)
- St. Tropez Self Tan Purity Bronzing Water Face Mist, $16.50 (regularly $33)
- Nabla Eyeshadow Palettes, $12 – $19.50 (regularly $24 – $39) *online only
- GlamGlow BrightEyes Illuminating Anti-Fatigue Eye Cream, $19.49 (regularly $39) *online only
March 31:
- IT Cosmetics *surprise steal
- Bobbi Brown Vitamin Enriched Eye Base Primer & Moisturizer, $18 (regularly $36)
- First Aid Beauty Ingrown Hair Pads, $18 (regularly $36)
- Tula 24-7 Moisture Hydrating Day & Night Cream, $27 (regularly $54) *online only
- Morphe, select Arial brush sets, $5 – $49 (regularly $10 – $98) *online only
- Estee Lauder Pure Color Illuminating Shine Lipstick, $18 (regularly $36) *app exclusive
- Moon Juice Plump Jelly Hyaluronic Serum, $29 (regularly $58) *app exclusive
- Petite n Pretty Mascaras and Brow Gel, $8 (regularly $16) *app exclusive
- Volition Turmeric Polish & Getaway Glow Body Moisturizer, $20 – $22 (regularly $40 – $44) *app exclusive
- Kinship Self Smooth Resurfacing Serum, $14 (regularly $28) *app exclusive
- Dermalogica Clear Start Breakout Clearing Liquid Peel, $14.75 (regularly $29.50) *app exclusive
- Boscia Green Tea Oil-Free Moisturizer, $19 (regularly $38) *app exclusive
- Hey Honey Relax Propolis & Honey Soothing Cream, $23.50 (regularly $47) *app exclusive
April 1:
- Lancome Lash Idole Lash-Lifting & Volumizing Mascaras, $15 (regularly $30)
- Kylie Cosmetics Velvet Lip Kits & Eye Shadow Palettes, $16 (regularly $32)
- Tarte Shape Tape Full Coverage & Ultra Creamy Concealers, $15.50 (regularly $31) *online only
- Clinique, select cleansers, $11.75 – $13.25 (regularly $23.50 – $26.50) *online only
- StriVecting Peptite Tightening Neck Serum Roller, $39.50 (regularly $79) *online only
