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Do you want free baby stuff?! Yes, please! Since preparing for a baby can be so expensive, every new parent needs a break! With things like diapers, clothes, and baby formula to buy, spending on your little one can get krazy. Luckily, we’ve got a super list of all the baby samples, coupons, and free baby stuff you’ll want.

Just sit back, put up your feet, enjoy this time (trust us, it’s fleeting!), and start checking out all these websites.

You can also download the KCL app and turn on notifications for anything you’ll need for the baby.


1. Free formula samples and coupons

A person holding items from a little gift Similac formula box.

Get up to $400 in formula samples, high-value coupons, and more for both Enfamil and Similac baby formula brands.

Just fill out the forms and request your samples!


2. Free or Moneymaker Plum Organics baby food

a person holding three pouches of Plum Organics baby food in a baby food aisle.

Every now and then, we see deals where you can get free baby food by combining coupons with a store offer.

For example, recently, we saw a Target Circle for 25% off Plum Organics Pouches. But there was also a Fetch Rewards offer for $1/1! With this scenario, you’d walk away with $0.11 in your pocket plus the baby food.

Scenarios like this happen a couple of times a year, so download the KCL app to find out when the next one shows up.

Learn everything you need to know about the Fetch Rewards app.


3. Free breast pump through your insurance

A medela breast pump next to a black diaper bag.

Thanks to the Affordable Healthcare Act, marketplace insurance plans cover the cost of a breast pump along with other breastfeeding equipment, support, and counseling. Insurance plans, except through employer grandfathered plans, must also pay for a breast pump. Find out if you’re eligible at HealthCare.gov.


4. Moneymaker Aveeno Baby Wash

a person holding two bottles of Aveeno baby body wash in front a a baby product aisle.

Look for Aveeno coupons you can combine with rebate app offers from Ibotta or Checkout51.

For example, the regular price of Aveeno Baby Wash at Walmart is $4.74. But when there’s a high-value manufacturer coupon for $3/1 and an Ibotta rebate for $2/1, you’ll actually come out making money — $0.26 to be exact.


5. Under $1 Gerber Baby Food

A person holding a container of Gerber Baby Food in a baby food aisle.

You can pretty easily find Gerber baby food containers for under $1 when you’re using coupons!

A stock-up price on Gerber baby food is $0.50 per jar when you use Gerber coupons along with a sale price.



6. Free diapers through the National Diaper Bank Network

A baby sitting on a Huggies diaper box playing with his mommy.

The National Diaper Bank Network partners with community groups to provide free diapers for those in need. Contact your nearest diaper bank to determine your eligibility.


7. Free diapers with the Pampers Club

a box of pampers with the scan and save club info on box

Join the Pampers Club and start scanning QR codes inside each bag of Pampers to earn Pampers Cash that you can redeem for gift cards or coupons. If you download the Pampers Club app, you’ll also receive $30 off Ergobaby products.


8. Reusable breast pads for $0.95 each

A person holding a Breast Pad above three more Breast pads in their packaging on a wooden table.
Visit BreastPads.com and apply the code 10FORFREE to receive a $35 credit. The breast pads are $7 for a 4-pack, or two pairs. While you get 10 pairs free, you’ll have to pay $18.92 shipping, about $1.90 a pair, or $0.95 a pad.


9. Free baby books

a child reading a children's book.

There are quite a few places that offer free books! Check these out:


10. Free baby registry coupons, samples, and more

A pregnant woman pulling a sample pack of pampers baby wipes out of a grey and white free Target baby bag.

You should definitely register anywhere that offers a free gift with a registry! Two of the best offers are Target Baby Registry (freebies valued at $70) and Amazon Baby Registry.

With the Amazon Baby Registry, you’ll need to put something (anything!) that’s $10 or more on your registry and buy it in order to get the freebie.



11. Free diapers with Huggies Rewards and Fetch Rewards

A woman scanning a receipt for Huggies Diapers with a pack of diapers on the table beside it.

Together Huggies and Fetch Rewards have a loyalty program for Huggies, Pull-Ups, and Goodnite products. Use the Fetch Rewards app when buying these items to earn rewards which you can convert to gift cards at most major retailers, including Target, Amazon, and Walmart.


12. Free Walmart Baby Box samples

An open Walmart Registry baby welcome box with baby products inside and on the table next to it.

Create a Walmart baby registry, then sign up for a free Walmart Baby Box, and get samples and full-size items like bottles and pacifiers in about four to six weeks.

Before you read any further, check out our list of places where you can find even more freebies for you and your baby.


13. Free Amazon Prime membership for 30 days

a person picking up amazon boxes next to a basket with packages on front porch

Join Amazon Family and get a free month of Prime 2-day shipping and 15% off diaper subscriptions all the time.


14. Under $1 Johnson’s baby care

Johnson's Baby Care products in a shelf in a Walmart store.

Look for deals on Johnson’s baby care items like baby wash, bar soap, lotion, and more about once a month.

Johnson’s coupons show up fairly frequently, and when you can stack them with an Ibotta rebate or a sale price, you’re set. Sometimes you just need a coupon, and that’s it!

For example, here’s a past deal we found at Target:

Buy 1 Johnson’s Hand & Face Wipes, 25 ct, $2.99 regular price

$2.00/1 – Johnson’s product from SS Oct. 24

Pay $0.99



15. Under $1 Gerber onesies

A person holding a 5 pack of white Gerber onesies next to onesies on a shelf with a sales sign that says, "$9.99".

Both Target and Walmart clearance out their Gerber baby onesies at least once a year. Look for a Gerber coupon or a rebate offer to use during the clearance sale. Here’s an example of a deal from June 2022:

Buy 1 Gerber Baby Girls’ Onesies, 5 ct (regularly $9.99) $6.98, clearance price

Use one $2/1 – Gerber Apparel or Bedding product, limit 2 (gerberchildrenswear.com)

Final Price: $4.98, or $1 per onesie

15 Ways to Get Free Baby Stuff or Under $1 in 2023