Yes, the Ulta sales calendar is robust, but if you’re looking to dive into the piece de resistance, then it's time to circle the Ulta Black Friday sale. It is the sale for scoring 50% off or more on big-time beauty brands like Morphe, Benefit, and Tarte, and the potential to get free gifts.
Although we won't know full details about the next Ulta Black Friday sale for months, we predict it'll start on Nov. 22, 2025. However, here's what you can expect next year based on what we saw during the last Ulta Black Friday sale.
Use our new Deal Planner™ feature in the free Krazy Coupon Lady app to set alerts for all the Black Friday sales! Download the KCL app now so you don't miss out.
Ulta Black Friday deals we hope to see in 2025.
Here are the best Ulta Black Friday deals we saw during the last sale. We hope these deals return in 2025.
50% off select Sexy Hair
BOGO Free Batiste (entire brand)
50% off JoyBright Pizza Party Lip Balm Set, reg $22
$70 off Shark Flexstyle Air Drying & Styling System, reg $299.99
B2G1 Free select face masks (mix and match)
5 for $5 Sweet & Shimmer
$10 select Press-On Nails
The 2025 Ulta Black Friday Sale will be a weeklong event, with sales on prestige makeup, skincare, and more.
In 2025, look for Ulta to offer early Black Friday deals during the last week of October with a weeklong Ulta Black Friday sale in November. The Black Friday sale will feature deals on skincare, makeup, hair care, and more. We predict Ulta's official Black Friday deals will start online on Nov. 22 at 9 p.m. ET, and in-store on Nov. 23 at 10 a.m. local time.
KCL predicts the next Ulta Black Friday Sale will happen online on Nov. 22 and in-stores on Nov. 23.
We expect the 2025 Ulta Black Friday sale to start Saturday, Nov. 22, at 9 p.m. ET online, and Nov. 23 in stores when they open at 10 a.m. local time.
Doorbusters aren't a thing for Ulta Black Friday.
You won't see any definitive doorbusters during Ulta's Black Friday event. However, you'll see "five for $5" deals on the Sweet & Shimmer products.
Free gifts with purchase are a huge draw for Ulta's Black Friday Sale.
Every year Ulta offers a popular free gift with purchase deal that's exclusive to Black Friday. During the last sale, shoppers could get a free nine-piece Ulta Beauty Collection gift (three full size products, a $72 value!) with any $60 online purchase.
Ulta is closed on Thanksgiving.
For the last several years, Ulta stores were closed on Thanksgiving Day. We expect them to close again in 2025. However, you can still shop for Black Friday deals on Ulta.com during the turkey holiday. Store hours vary by location.
Ulta is open on Black Friday.
Yes, Ulta is open on Black Friday.
Here’s the deal on Ulta policies for Black Friday:
Price Matching: No, Ulta doesn't price match competitor prices. However, Ulta will match its own online prices. In the past, physical Ulta locations wouldn't match prices advertised on Ulta.com. However, in 2021, employees report that the internal policy changed. Now Ulta employees can match Ulta.com prices if the customer specifically requests it.
Rain Checks: No. A manager on duty may honor it for you, so it doesn't hurt to ask, but generally any and all sales are first come first served and not guaranteed regardless of the issue.
Shipping: If you spend $35 or more, you can have your order shipped straight to your door for free.
Returns: You don’t need an official receipt for Ulta returns to get a full refund. Instead, all you’ll need to show the Ulta employee is one of these four receipt options: your confirmation email on your phone; your Ultamate Rewards Member number, ID, or phone number; your Ulta.com account email or phone number; or your online order packing slip. If you don’t have any of those, Ulta will still give you a refund in the form of store credit.
Sign up for Ulta rewards before you make any Black Friday purchases.
Ulta’s Ultamate Rewards program has legit benefits. All Ulta Rewards members earn a point per dollar spent, but Ulta frequently gives members the chance to earn bonus points (anywhere from double to 10x points) on their purchases.
Although Ulta doesn’t allow customers to stack coupons, existing rewards are absolutely stackable. So dig up your old account info before you make your Ulta Black Friday purchases.
KCL TIP: Ulta is known to have just-added deals and exclusive Ulta freebies throughout the weeklong sale event.
The Ulta Cyber Monday sale usually includes a $10 off $50 coupon, valid on prestige fragrances and more.
Next year look for the Ulta Cyber Monday sale to begin on the Sunday, Nov. 30 at noon CT. The sale will likely last through Tuesday, Dec. 2 at 2 a.m. CT.
Now the biggest reason you may want to hold out for Cyber Monday is that Ulta usually offers a $10 off $50 coupon that's valid on prestige brands (which normally isn't the case with their coupons). This means if there's a prestige item that didn't get marked down during Black Friday or Cyber Monday, you can use the coupon to create your own sale. It essentially gives you 20% off a $50 item that otherwise would remain full price.
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