Ulta’s 2021 Black Friday sale is worth hitting for anyone who’s looking to save 50 – 80% on prestige makeup products and potentially take home more than $70 in free beauty products. And really, who isn’t?

In 2020 Ulta moved away from an in-store Black Friday event for the first time in years, and it looks like they’ll follow a similar formula in 2021. Ulta’s Black Friday sales will start Nov. 20 and run through Nov. 27, and you’ll be able to do it all from your couch. Without any makeup on.

Read on for our favorite Ulta 2021 Black Friday buys, and how we plan to maximize our savings as the holiday season begins.

And remember to do yourself a solid and download the KCL app, which you can bookmark specifically for Ulta coupons and sales so you never miss a deal!


1. Ulta’s 2021 Black Friday ad has dropped; Black Friday will run from Nov. 20 – 27.

Black Friday 2021 will begin at Ulta starting Nov. 20 and run through the week of Thanksgiving. Ulta’s 2021 Black Friday sale will look pretty similar to what they ran in 2020, with all deals available online as well as in-store.

Like 2020, Ulta will be closed on Thanksgiving in 2021, but they will run online deals on the holiday.

The lat page of Ulta’s Black Friday ad has a coupon that’ll take $3.50 off any purchase of $15 or more from Nov. 21 – 27. But beware: Ulta coupons exclude prestige products—items that are above Ulta’s generic brand but below designers like Dior, Armani, or Chanel.

2. Shop Ulta’s event at Ulta.com as soon as you can; all deals are “while supplies last.”

Ulta doesn’t give shoppers much reason to go in store, as deals are the same online. The best strategy is to hop on Ulta.com as soon as deals go live, because everything — including free gifts on purchases over $60 — are “while supplies last.”

Starting Tuesday Nov. 23 and running through the rest of Ulta’s Black Friday 2021 sale, lip products and mascara will be $10 each, and all Tarte foundations will be 50% off regular price.

If you use the $3.50-off-$15 coupon, you’ll save nearly 60% on this Tarte Amazonian Clay foundation:

Buy 1 Tarte Amazonian Clay 16-Hour Coverage Foundation (reg. $39), $19.50 sale price
Use one $3.50 off any purchase $15 or more coupon
Free curbside pickup
Final Price: $16

Oh, and about those free gifts we mentioned…


3. Plan to spend at least $60 at Ulta so you can get a free gift with your purchase.

This is why we shop Ulta’s Black Friday sale. In 2021, just like they did in 2019 and 2020, Ulta’s offering shoppers a free gift with any $60 purchase whether you shopped on Ulta.com or in store. In 2021, Ulta’s giving away either one plush robe or one luxury throw plus a fragrance.

That value gives Ulta a major advantage over other retailers that offer discounts that match (or are even a bit better than) what you’ll find at Ulta.


4. Sign up for Ulta rewards before you make your 2021 Black Friday purchases.

Ulta’s Ultamate Rewards program is a grammatical mess, but the benefits are legit. Rewards members all earn a point per dollar spent, but Ulta frequently gives members the chance to earn bonus points (anywhere from double to 10x points) on their purchase.

Although Ulta doesn’t allow customers to stack coupons, existing rewards absolutely are stackable, so dig up your old account info before you make your Ulta Black Friday purchases!


5. And make November your birthday month and earn double points on Ulta Black Friday purchases.

If you’re signing up for a new account, make November your birthday month and you’ll automatically get double points on all November purchases.

The 2x-multiplier will also double any bonus points you’d normally accrue.



6. Expect 50% savings on prestige brands like Urban Decay, Benefit, and Tarte.

If you wait a few days and shop Ulta’s 2021 Black Friday sale starting Nov. 23, that’s when you’ll enjoy 50% off all of the following: Tarte foundation, Too Faced eye liner, and Urban Decay eyeshadow.

Buy 1 Urban Decay Naked Eyeshadow Palette (reg. $49-$54) $24.50-$27, sale price
Free shipping on orders of $35+ or free store pickup
Final Price: as low as $24.50

And we saved 60% on this Benefit Cosmetics mascara:

Buy 1 Benefit Cosmetics Roller Lash Curling & Lifting Mascara (reg. $26) $10, sale price
Free shipping on orders of $35+ or free curbside pickup
Final Price: $10


7. Buy Philosophy Shower Gel from Ulta only if you’re aiming to take home that free gift.

During Ulta Black Friday, you’ll see $18 Philosophy shower gel for just $12. But Macy’s usually offers it for $10, and stores like Ross, Marshalls, and T.J.Maxx often carry Philosophy on their shelves for cheaper.

Buy 1 Philosophy Shower Gel (reg. $20) $10, sale price
Free shipping on orders of $25+ or free store pickup
Final Price: $10

The only time it makes sense to buy Philosophy Shower Gel from Ulta is when you’re using it to boost your purchase above $60 to score that free gift.


8. Skip Ulta if you’re looking for The Body Shop products.

Ulta matches the deals you’ll find at The Body Shop during Black Friday — 40% off all products, site wide. I know, I just told you that Ulta’s free gift on purchases over $60 means this should be the perfect thing to buy at Ulta.

But, The Body Shop is an exception. That’s because the best deals on The Body Shop products don’t drop during Black Friday — they come during The Body Shop’s post-Christmas clearance event.

That’s when we found bath bombs for $0.70 (that’s 65% savings!) and body butter for 75% off their regular price of $6.

Buy 1 Large Body Butter 13.5 ounce (reg. $36) $20, sale price
Buy 4 Small Body Butter 1.68 ounce (reg. $6) $1.40, sale price
Online only
Free shipping on orders of $25+
Final Price: $25.60, when you buy 5



9. Ulta’s free in-store pickup means you should buy Morphe palettes from Ulta.

Ulta prices generally follow Morphe’s website prices, and when you sign up for Morphe emails you’ll receive a unique 20% off discount code for your first order to use on a Morphe eyeshadow palette by James Charles, Jeffree Star, and more.

But Ulta’s free in-store pickup means the extra 20% Morphe offers still falls short. Say you shop for Morphe.com for Morphe’s 35F Fall Into Fabulous Artistry Palette, which retails for $26:

Buy 1 Morphe 35C Everyday Chic Artistry Palette (reg. $26), $13 sale price
Use 20% off discount code
Pay $5.95 in shipping
Final Price: $16.35
Compare to Ulta at $13 with free in-store pickup

Additionally, if you’re going to earn rewards on your Morphe purchase and put it toward Ulta’s free gift worth $70+, the scales keep tipping toward Ulta.


10. Watch for deals on fragrance sampler sets and beauty gift boxes.

This one is for folks who are ready to go all in on perfume during Black Friday 2021. For a few years, Ulta has offered 50% off fragrance “flights” — sampler sets of fragrances for men and women.

To sweeten the deal, Ulta has also thrown in a free robe or plush blanket for anyone who spent more than $60 specifically on fragrances. Of course, you could always choose to go with the 8-piece makeup kit instead.

Buy 4 Ulta Beauty Holiday Fragrance Festival Sets (reg. $29.50) $14.75, sale price
Buy 2 Ulta Cotton Plastic Color Swabs $0.99, regular price
Spend $60 on fragrances, receive free plush throw blanket or robe, while supplies last
Spend $60 on any products, receive free 8-piece makeup set, while supplies last
Free shipping on orders of $35+ or free store pickup
Final Price: $15.25 each, when you buy 4, plus free throw or robe, makeup set, and Plastic Swabs

Of course, in years past we’ve seen Sephora offer a coupon for a free full-size bottle of perfume inside of their fragrance sampler sets. If that sounds better to you, then check Sephora first.


11. Enjoy free shipping at Ulta.com when you spend $35 or more during Black Friday 2021.

Usually, Ulta requires you to spend $50 to earn free shipping, but for the past few years during Black Friday, Ulta has dropped that requirement down to $35.


12. Make your Ulta Black Friday returns within 60 days.

You don’t need an official receipt for Ulta returns to get a full refund. Instead, all you’ll need to show the Ulta employee is one of these four “receipt” options:

  • Your confirmation email on your phone
  • Your Ultamate Rewards Member number, ID, or phone number
  • Your Ulta.com account email or phone number
  • Your online order packing slip

If you don’t have any of those, Ulta will still give you a refund in the form of store credit.


13. Do not miss Ulta Cyber Monday — it’s basically Ulta Black Friday 2.0.

Now that Ulta is including prestige brands in their Black Friday deals, the biggest difference between Ulta’s Cyber Monday and Black Friday sales is that we’ve seen a slightly larger selection over Black Friday.

But in 2020 we still found 50% savings on prestige products during Cyber Monday, like this Clinique 3-Step Introduction Skin Care Kit:

Buy 1 Clinique 3-Step Introduction Skin Care Kit (reg. $21) $10, sale price
Free shipping on orders of $35+ or free store pickup
Final Price: $10

Since 2018, Ulta’s Cyber Monday sale has consistently started the Sunday after Black Friday at 7 p.m. ET, and they’ve always ended it on the following Tuesday at 3 a.m. ET.


Good luck shopping at Ulta this Black Friday!

Ulta's 2021 Black Friday Sale Will Be Full of Freebies and Prestige Makeup!