Yes, the Ulta deals calendar is robust, but if you’re looking to dive into the biggest sale of the year, then it's time to shop Ulta Black Friday. It's the sale for scoring 50% off or more on big-time beauty brands like Morphe, Benefit, and Tarte, with the potential to get free gifts.
Ulta just mailed out their Black Friday ad (one of our editors got it in her mailbox on Nov. 18), and we're now able to confirm sale dates, free gifts with purchase, and other details. Plus, Ulta launched some early Black Friday deals that run through Nov. 22 , including up to 40% off hair care, skincare, makeup, and more.
Here are the most important dates you need to know for 2025:
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Oct. 27 - Nov. 22: Early Black Friday Deals
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Nov. 23 - 29: Ulta Black Friday sale
Our Favorite Ulta Early Black Friday 2025 Deals (Through Nov. 22)
What KCL Experts Think You Should Know
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Here's when to shop: The Ulta Black Friday ad (which we got on Nov. 18) confirms the Ulta Black Friday sale runs Nov. 23 - 29 online and in stores. But you can start shopping the deals online on Nov. 22 at 8 p.m. CT.
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Use the KCL app: Download the free KCL app to set Deal Planner alerts so you never miss a price drop or hot deal.
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Get a free robe or throw with purchase: Every year Ulta offers a popular free gift with purchase deal that's exclusive to their Black Friday sale. This year, you can get a free robe or throw blanket with a $75 fragrance purchase on Nov. 23. Expect these to run out.
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Here's when stores open: On Black Friday itself, expect stores to open as early as 6 a.m.
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Look for daily and weekly deal drops: Ulta is known for offering overlapping waves of deals. Some deals run only on specific days of the Black Friday sale, and others last the whole week. When Ulta drops its Black Friday ad online or sends it to you in the mail, look through it carefully so you know the schedule.
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Here's a sneak peek at this year's daily deals:
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Nov. 23: Up to 50% off select moisturizers and 30% off MAC foundation and lip product
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Nov. 25: Select $12 lip products and $14 mascaras
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Nov. 27: 5 for $5 Sweet & Shimmer products and 30% off Clinique
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Tips on How to Make Your Deal Shopping a Success
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Shopping Options: Most deals are available online and in stores. However, some deals are online only. You can't always order these online-only deals for store pickup, as some of the deals involve special items that aren't stocked in stores.
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Doorbusters: Ulta doesn't call any of its deals doorbusters officially. But free gifts with purchase usually sell out. So do the mix-and-match offers. This year, for example, you can get 5 for $5 mix-and-match pricing on the Sweet & Shimmer collection. Expect those items to sell out quickly. Most of the items in that collection are $4.99 regularly, so getting them for $1 each is an 80% discount.
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Holiday Policies:
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Price Matching: No, Ulta doesn't price match competitor prices or its own prices.
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Free Shipping and Store Pickup: If you spend $35 or more, you can have your order shipped straight to your door for free. You can also order free in-store pickup, assuming the item is stocked at your store.
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Rewards: Ulta’s Ultamate Rewards program has legit benefits. All Ulta Rewards members earn a point per dollar spent, but Ulta frequently gives members the chance to earn bonus points (anywhere from double to 10x points) on their purchases.
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Cyber Monday: The Ulta Cyber Monday sale usually includes a $10 off $50 coupon valid on prestige fragrances and more. Look for the Ulta Cyber Monday sale to begin on Sunday, Nov. 30 at noon CT. The sale will likely last through Tuesday, Dec. 2 at 2 a.m. CT. The biggest reason you may want to hold out for Cyber Monday is the $10 off $50 coupon, which is valid on prestige brands (which normally isn't the case).
Don’t miss any Black Friday deals. Download the free KCL app now .
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