Yes, the Ulta deals calendar is robust, but if you’re looking to dive into the biggest sale of the year, then it's time to circle Ulta Black Friday. It's the sale for scoring 50% off or more on big-time beauty brands like Morphe, Benefit, and Tarte, with the potential to get free gifts.
Although we won't know full details about the next Ulta Black Friday sale until a few weeks from now, Ulta just launched some early Black Friday deals that run through Nov. 22, including up to 40% off hair care, skincare, makeup, and more.
Here are the most important dates you need to know for 2025:
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Oct. 27 - Nov. 22: Early Black Friday Deals
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Predicted Nov. 23 - 28: Ulta Black Friday sale
Our Favorite Ulta Early Black Friday 2025 Deals (Through Nov. 22)
What KCL Experts Think You Should Know
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Shop early: Early deals (up to 40% off) run through Nov. 22. But unless you spot something you need to stock up on right away, wait for the official Black Friday sale. It usually offers up to 50% off. On whichever day the sale kicks off, expect deals to drop in stores at opening time and online the night before at 9 p.m. ET.
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Shop the traditional Black Friday sale: Ulta Black Friday will most likely be Nov. 23 - 28.
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Watch for free gifts with purchase: Every year Ulta offers a popular free gift with purchase deal that's exclusive to Black Friday. Last year, shoppers could get a free 9-piece Ulta Beauty Collection gift (three full size products, a $72 value) with any $60 online purchase. Ulta also gave away a free robe with fragrance purchase. Expect these to run out.
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Here's when stores open: On Black Friday itself, expect stores to open as early as 6 a.m.
Tips on How to Make Your Deal Shopping a Success
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Shopping Options: Most deals are available online and in stores. However, some deals are online only. You can't always order these online-only deals for store pickup, as some of the special gifts-with-purchase offers involve special items that aren't stocked in stores.
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Doorbusters: Ulta doesn't call any of its deals doorbusters officially. But free gifts with purchase usually sell out early. It also sometimes offers mix-and-match deals like "5 for $5" on certain products.
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Daily and Weekly Deal Drops: Ulta is known for offering overlapping waves of deals. Some deals run only on specific days of the Black Friday sale, and others last the whole week. When Ulta drops its Black Friday ad online, look through it carefully so you know the schedule.
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Price Matching: No, Ulta doesn't price match competitor prices or its own prices.
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Free Shipping and Store Pickup: If you spend $35 or more, you can have your order shipped straight to your door for free. You can also order free in-store pickup, assuming the item is stocked at your store.
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Rewards: Ulta’s Ultamate Rewards program has legit benefits. All Ulta Rewards members earn a point per dollar spent, but Ulta frequently gives members the chance to earn bonus points (anywhere from double to 10x points) on their purchases. Although Ulta doesn’t allow customers to stack coupons, rewards are absolutely stackable with promo codes and sale prices.
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Cyber Monday: The Ulta Cyber Monday sale usually includes a $10 off $50 coupon, valid on prestige fragrances and more. Look for the Ulta Cyber Monday sale to begin on Sunday, Nov. 30 at noon CT. The sale will likely last through Tuesday, Dec. 2 at 2 a.m. CT. The biggest reason you may want to hold out for Cyber Monday is the $10 off $50 coupon, which is valid on prestige brands (which normally isn't the case). This means if there's a prestige item that didn't get marked down during Black Friday or Cyber Monday, you can use the coupon to create your own sale. It essentially gives you 20% off a $50 item that otherwise would remain full price.
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