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While we still have some time to go before the Ulta Black Friday sale for 2023, here’s what we’ve learned from last year and what we can expect this year. In 2022. the Ulta Black Friday Sale arrived on Saturday, Nov. 19, at 9 p.m. ET. And eager shoppers who missed out on Taylor Swift tour tickets might’ve had a little deja vu when they were met with an online queue to shop on Ulta.com. We waited 12 minutes before we were able to score the deals we wanted — and let’s just say that the Ulta Black Friday deals were worth the wait.

Ulta Black Friday deals are great if you’re looking to save 50% – 80% on high-end makeup products and potentially take home more than $70 in free beauty items. And really, who isn’t interested in beauty freebies?

In 2022, you could save up to 50% on a wide selection of beauty items, fragrances, skincare, and hair care. Plus, you’d find deep discounts on top beauty brands like ColourPop, IT Cosmetics, Yves Saint Laurent fragrances, Anastasia Beverly Hills, and so much more.

And remember to do yourself a solid and download the Krazy Coupon Lady app, which you can bookmark specifically for Ulta coupons and deals, so you never miss an Ulta sale! Plus, check out our best tips for saving at Ulta.


1. When did Ulta Black Friday start in 2022?

The start and end dates for the Ulta Black Friday sale

Ulta’s Black Friday Sale 2022 kicked off Saturday, Nov. 19 at 9 p.m. ET online, and in-store deals started on Sunday, Nov. 20. The best part? Ulta Black Friday deals lasted a whole week — with deals running through the end of Saturday, Nov. 26. All the same Ulta Black Friday deals in stores were also be available online. Also, keep an eye out for “just added” deals and exclusive Ulta freebies throughout the week-long sale event — a new set of deals dropped on Nov. 22!


Is Ulta closed on Thanksgiving?

Like the past two years, Ulta stores were closed on Thanksgiving Day 2022, but you could still shop for Black Friday deals on Ulta.com during the turkey holiday. Ulta stores are open on Black Friday, but store hours vary by location. Be sure to contact your closest Ulta store to confirm their holiday hours.

Related: Find All-Things Black Friday Here


2. When did the Ulta Black Friday ad drop in 2022?

A calendar showing the start and end dates for the Ulta Black Friday sale

The Ulta Black Friday ad for 2022 dropped on Nov. 16, 2022. These are some of the deals featured in their Black Friday ad:

Ulta also dropped their 64-page Holiday Catalog on Oct. 30, 2022, featuring tons of brand-new beauty items, gift sets, and Ulta Exclusives available this season. On top of all the great beauty buys, these are a few other things you can expect from Ulta in November, according to their Holiday Catalog:

  • Ultamate Rewards members earned 5X points on Fragrance Crush products from Oct. 30 through Nov. 26.
  • FREE bag and samples of Hoola, Shellie, and Moone with $45 Benefit purchase (one per customer while supplies last).
  • You could shop the 2022 Ulta Holiday Gift Guide online (and even filter your search by price).



3. Shop the Ulta Black Friday event at Ulta.com as soon as you can; all deals are “while supplies last.”

a woman on the couch with her laptop looking at ulta black friday deals online

Ulta doesn’t give shoppers much reason to go in store, as deals are the same online. The best strategy is to hop on Ulta.com as soon as deals go live, because everything — including free gifts on purchases over $60 — are “while supplies last.”

Oh, and about those free gifts we mentioned…


4. You needed to spend at least $60 at Ulta to get a free gift with your purchase.

Two robes hanging on a rack with tags that read "Free Gift" at an Ulta store.

This is why we shop at the Ulta Black Friday sale. In 2022, you got the choice of a free plush throw or a luxury robe if you made a fragrance purchase of $65 or more.


5. Sign up for Ulta rewards before you make your 2023 Black Friday purchases.

An Ulta rewards brochure held in front of a sign for a "Happy Birthday" free gift.

Ulta’s Ultamate Rewards program has legit benefits. All rewards members earn a point per dollar spent, but Ulta frequently gives members the chance to earn bonus points (anywhere from double to 10x points) on their purchases.

Although Ulta doesn’t allow customers to stack coupons, existing rewards absolutely are stackable, so dig up your old account info before you make your Ulta Black Friday purchases!


6. Make November your birthday month and earn double points on Ulta Black Friday purchases.

An Ulta Birthday freebie in front of the Happy Birthday Ulta sight.

If you’re signing up for a new account, make November your birthday month and you’ll automatically get double points on all November purchases.

The 2x-multiplier will also double any bonus points you’d normally accrue.


7. Shop 50% savings on prestige brands like Urban Decay, Benefit, and Tarte during the Ulta Black Friday sale.

A woman looking at Benefit makeup and brush sets in an Ulta store

During the Ulta Black Friday sale in 2021, if you waited a few days into the sale, you could score 50% off Tarte foundation, Too Faced eyeliner, and Urban Decay eyeshadow, and 60% off Benefit Cosmetics mascara.


8. Buy Philosophy shower gel from Ulta only if you’re aiming to take home that free gift.

Philosophy snow angel and candy cane shower gels on display at Ulta

During Ulta Black Friday, you’ll see $18 Philosophy shower gel for just $12. But Macy’s usually offers it for $10, and stores like Ross, Marshalls, and T.J.Maxx often carry Philosophy on their shelves for cheaper.

The only time it makes sense to buy Philosophy Shower Gel from Ulta is when you’re using it to boost your purchase above $60 to score that free gift.


9. Ulta’s free in-store pickup saves you on Morphe palettes.

a woman holding up two morphe artistry eyeshadow palettes in an ulta store

Ulta prices generally follow Morphe’s website prices. Even though when you sign up for Morphe emails you’ll receive a unique 20% off discount code for your first order, it doesn’t make up for having to pay for shipping. You’ll get a better deal by ordering your Morphe palettes from Ulta and doing free in-store pickup.

Say you shop for Morphe’s 35F Fall Into Fabulous Artistry Palette, which retails for $26 on Morphe.com:

Additionally, if you’re going to earn rewards on your Morphe purchase and put it toward Ulta’s free gift worth $70+, the scales keep tipping toward Ulta.


10. Watch for deals on fragrance sampler sets and beauty gift boxes.

A person holding a fragrance gift box set inside an Ulta store

This one is for folks who are ready to go all-in on perfume during Ulta Black Friday 2023. For a few years, Ulta has offered 50% off fragrance “flights” — sampler sets of fragrances for men and women.

To sweeten the deal, Ulta has also thrown in a free robe or plush blanket for anyone who spent more than $60 specifically on fragrances. And you could always choose to go with the 8-piece makeup kit instead.

If a free full-size bottle of perfume sounds better to you, check the fragrance sampler sets at Sephora. In years past we’ve seen Sephora offer a coupon for a free full-size bottle of perfume inside the sets.


11. You could enjoy free shipping at Ulta.com when you spent $35 or more during Black Friday 2022.

Ulta packages stacked on top of one another and sitting on someones front doorstep

Usually, Ulta requires you to spend $50 to earn free shipping, but for the past few years during Black Friday, Ulta has dropped that requirement down to $35.



12. Make your Ulta Black Friday returns within 60 days.

An Ulta employee handing a receipt to a customer at checkout in the Ulta store

You don’t need an official receipt for Ulta returns to get a full refund. Instead, all you’ll need to show the Ulta employee is one of these four “receipt” options:

  • Your confirmation email on your phone
  • Your Ultamate Rewards Member number, ID, or phone number
  • Your Ulta.com account email or phone number
  • Your online order packing slip

If you don’t have any of those, Ulta will still give you a refund in the form of store credit.


13. Don’t miss Ulta Cyber Monday — it’s basically Ulta Black Friday 2.0.

The start and end dates for the Ulta Cyber Monday sale

Now that Ulta is including prestige brands in their Black Friday deals, the biggest difference between Ulta’s Cyber Monday and Black Friday sales is that there’ll likely be a better selection on Cyber Monday.

Ulta Cyber Monday sales begin on the Sunday after Thanksgiving at 7 p.m. CT and last through Tuesday at 2 a.m. CT. So in 2022, the Ulta Cyber Monday sale started on November 27.


These were the Best Ulta Cyber Monday Deals for 2021:

Up to 50% off:

  • Select eyeshadow pallets
  • Holiday kits

Up to 40% off:

  • Real Techniques
  • Redkin products

Up to 30% off:

  • Tarte Cosmetics
  • IT Cosmetics
  • Grande Cosmetics
  • Philosophy Skincare
  • Lancôme

Members of the higher tiers of the Ultamate Rewards program (Diamond and Platinum) had access to exclusive sales during Cyber Monday like 25% off Tula skincare, and 40% off select ColourPop Palettes, 40% off select Pureology styling products, and 40% off Vichy!

Good luck shopping at Ulta Beauty on Black Friday 2023!


Ulta Black Friday Deals 2023 - What We Learned in 2022