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Ulta Black Friday sales are worth hitting up for anyone who’s looking to save 50 – 80% on prestige makeup products and potentially take home more than $70 in free beauty products. And really, who isn’t?

In 2020 Ulta moved away from hosting an in-store Black Friday event for the first time in years, and they continued this in 2021. Regardless of whether you’re shopping from the couch or in store in 2022, we expect the Ulta Black Friday savings to be worth it. Read on for our favorite Ulta Black Friday deals from 2021, and how we plan to maximize our savings as the holiday season begins.

And remember to do yourself a solid and download the KCL app, which you can bookmark specifically for Ulta coupons and deals so you never miss an Ulta sale! You can also text BLACKFRIDAY to 57299 and receive real-time text alerts when Black Friday deals go live.


1. Ulta Black Friday 2022 deals will run from Nov. 20 – 26.

November calendar showing the dates for the Ulta Beauty Black Friday Sale 2022.

In 2021, the Ulta Black Friday sale ad began on the Sunday before Thanksgiving and ran through the following Saturday. Ulta drops their Black Friday ad a week before the sales begin. Keep an eye out around November 13 for the Ulta Black Friday ad. I expect the UltaBlack Friday sale to look pretty similar to what they ran in 2021, with all deals available online as well as in-store.

The last page of the Ulta Black Friday ad had a coupon for $3.50 off any purchase of $15 or more. We hope to see that coupon again in 2022. But beware: Ulta coupons exclude prestige products — items that are above Ulta’s generic brand but below designers like Dior, Armani, or Chanel.


When will Ulta Black Friday start this year?

Based on the pattern we saw in 2020 and 2021, we predict the Ulta Black Friday 2022 sales will begin on Sunday, November 20, and continue through Saturday, November 26.


Is Ulta closed on Thanksgiving?

Like in 2020 and 2021, Ulta will more than likely be closed on Thanksgiving in 2022, but they will run online deals on the holiday.


2. Shop the Ulta Black Friday event at Ulta.com as soon as you can; all deals are “while supplies last.”

a woman on the couch with her laptop looking at ulta black friday deals online

Ulta doesn’t give shoppers much reason to go in store, as deals are the same online. The best strategy is to hop on Ulta.com as soon as deals go live, because everything — including free gifts on purchases over $60 — are “while supplies last.”

In 2021, if you used the coupon for $3.50 off $15, you saved nearly 60% on the Tarte Amazonian Clay foundation:

Shipping: Free on orders of $35+
Pickup: Free
Deal expires Jun 24, 2024
Oh, and about those free gifts we mentioned…


3. Plan to spend at least $60 at Ulta so you can get a free gift with your purchase.

free gift with $60 purchase sign in an ulta store

This is why we shop at the Ulta Black Friday sale. In 2021, Ulta shoppers got a free gift with any $60 purchase, whether they shopped on Ulta.com or in store. In 2021, Ulta gave away either one plush robe or one luxury throw plus a fragrance.

That value gives Ulta a major advantage over other retailers, even if those other retailers have discounts that match (or are even a bit better than) what you’ll find at Ulta.


4. Sign up for Ulta rewards before you make your 2022 Black Friday purchases.

An Ulta rewards brochure held in front of a sign for a "Happy Birthday" free gift.

Ulta’s Ultamate Rewards program has legit benefits. All rewards members earn a point per dollar spent, but Ulta frequently gives members the chance to earn bonus points (anywhere from double to 10x points) on their purchases.

Although Ulta doesn’t allow customers to stack coupons, existing rewards absolutely are stackable, so dig up your old account info before you make your Ulta Black Friday purchases!


5. Make November your birthday month and earn double points on Ulta Black Friday purchases.

An Ulta Birthday freebie in front of the Happy Birthday Ulta sight.

If you’re signing up for a new account, make November your birthday month and you’ll automatically get double points on all November purchases.

The 2x-multiplier will also double any bonus points you’d normally accrue.



6. Expect 50% savings on prestige brands like Urban Decay, Benefit, and Tarte during the Ulta Black Friday sale.

A woman looking at Benefit makeup and brush sets in an Ulta store

During the Ulta Black Friday sale in 2021, if you waited a few days into the sale, you could score 50% off Tarte foundation, Too Faced eyeliner, and Urban Decay eyeshadow, and 60% off Benefit Cosmetics mascara:

Shipping: Free on orders of $35+
Pickup: Free
Deal expires Jun 24, 2024
Deal expires Jun 24, 2024

7. Buy Philosophy Shower Gel from Ulta only if you’re aiming to take home that free gift.

Philosophy snow angel and candy cane shower gels on display at Ulta

During Ulta Black Friday, you’ll see $18 Philosophy shower gel for just $12. But Macy’s usually offers it for $10, and stores like Ross, Marshalls, and T.J.Maxx often carry Philosophy on their shelves for cheaper.

Shipping: Free on orders of $35+
Pickup: Free
Deal expires Jun 24, 2024
The only time it makes sense to buy Philosophy Shower Gel from Ulta is when you’re using it to boost your purchase above $60 to score that free gift.


8. Ulta’s free in-store pickup saves you on Morphe palettes.

a woman holding up two morphe artistry eyeshadow palettes in an ulta store

Ulta prices generally follow Morphe’s website prices. Even though when you sign up for Morphe emails you’ll receive a unique 20% off discount code for your first order, it doesn’t make up for having to pay for shipping. You’ll get a better deal by ordering your Morphe palettes from Ulta and doing free in-store pickup.

Say you shop for Morphe’s 35F Fall Into Fabulous Artistry Palette, which retails for $26 on Morphe.com:

Deal expires Jun 24, 2024
Additionally, if you’re going to earn rewards on your Morphe purchase and put it toward Ulta’s free gift worth $70+, the scales keep tipping toward Ulta.


9. Watch for deals on fragrance sampler sets and beauty gift boxes.

A person holding a fragrance gift box set inside an Ulta store

This one is for folks who are ready to go all-in on perfume during Ulta Black Friday 2022. For a few years, Ulta has offered 50% off fragrance “flights” — sampler sets of fragrances for men and women.

To sweeten the deal, Ulta has also thrown in a free robe or plush blanket for anyone who spent more than $60 specifically on fragrances. And you could always choose to go with the 8-piece makeup kit instead.

Buy 4 Ulta Beauty Holiday Fragrance Festival Sets, $14.75 sale price, $29.50 reg. price
Buy 2 Ulta Cotton Plastic Color Swabs, $0.99 reg. price
  • Spend $60 on fragrances, receive free plush throw blanket or robe, while supplies last
  • Spend $60 on any products, receive free 8-piece makeup set, while supplies last
Shipping: Free on orders of $35+
Pickup: Free
Deal expires Jun 24, 2024
If a free full-size bottle of perfume sounds better to you, check the fragrance sampler sets at Sephora. In years past we’ve seen Sephora offer a coupon for a free full-size bottle of perfume inside the sets.


10. Enjoy free shipping at Ulta.com when you spend $35 or more during Black Friday 2022.

Ulta packages stacked on top of one another and sitting on someones front doorstep

Usually, Ulta requires you to spend $50 to earn free shipping, but for the past few years during Black Friday, Ulta has dropped that requirement down to $35.



11. Make your Ulta Black Friday returns within 60 days.

An Ulta employee handing a receipt to a customer at checkout in the Ulta store

You don’t need an official receipt for Ulta returns to get a full refund. Instead, all you’ll need to show the Ulta employee is one of these four “receipt” options:

  • Your confirmation email on your phone
  • Your Ultamate Rewards Member number, ID, or phone number
  • Your Ulta.com account email or phone number
  • Your online order packing slip

If you don’t have any of those, Ulta will still give you a refund in the form of store credit.


12. Don’t miss Ulta Cyber Monday — it’s basically Ulta Black Friday 2.0.

Now that Ulta is including prestige brands in their Black Friday deals, the biggest difference between Ulta’s Cyber Monday and Black Friday sales is that there’ll likely be a better selection on Cyber Monday.

Ulta Cyber Monday sales begin on the Sunday after Thanksgiving at 7 p.m. CT and last through Tuesday at 2 a.m. CT. So in 2022, the Ulta Cyber Monday sale will start on November 27.


These were the Best Ulta Cyber Monday Deals for 2021:

Up to 50% off:

  • Select eyeshadow pallets
  • Holiday kits

Up to 40% off:

  • Real Techniques
  • Redkin products

Up to 30% off:

  • Tarte Cosmetics
  • IT Cosmetics
  • Grande Cosmetics
  • Philosophy Skincare
  • Lancôme

Members of the higher tiers of the Ultamate Rewards program (Diamond and Platinum) had access to exclusive sales during Cyber Monday like 25% off Tula skincare, and 40% off select ColourPop Palettes, 40% off select Pureology styling products, and 40% off Vichy!

Good luck shopping at Ulta Beauty this Black Friday!

Here's the Scoop on Ulta Black Friday 2022