Katie Searcy | 

Sephora Black Friday & Cyber Week Sale: How to Shop It in 2024

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We always look forward to the Sephora Black Friday deals on makeup and skin care products, and the 2023 sale even included some early Black Friday deals with the Sephora Savings Event (Sephora locations in Kohl’s got in on the action, too).

But one of the Sephora hacks you need to know is that the retailer actually gets in on holiday deals for a full week. In fact, they call it Cyber Week. It starts the Monday before Black Friday and ends on Cyber Monday. Each day during the week you’ll see 30% off specific brands (like Fresh on Monday, Lancome on Tuesday, Tarte on Wednesday, etc.). Plus, there are deals that run throughout the entire shebang — think along the lines of up to 50% off select fragrance.

Additionally, there are free “sample bags” available with purchases of $85 or more for the duration of the sale. These are a real “while supplies last” sitch but they actually still had some available even after Cyber Monday in 2023.

Text SAVE to 57299 and receive real-time text alerts when Black Friday deals go live.

Sephora Cyber Week is a once-a-year, week-long event with rotating daily beauty deals.

Sephora's Black Friday Sale is actually known as "Sephora Cyber Week," and it's seven days of rotating brand-specific discounts, ongoing deals on select items, and up to 50% off on fragrances. It’s called “Cyber Week,” but the sale happens in-stores, online, and even at Sephora locations within Kohl’s stores (and kohls.com, for that matter). 

KCL predicts the next Sephora Cyber Week Sale will begin Monday, Nov. 25, 2024.


Sephora hasn’t officially announced the next date for their Cyber Week Sale, but based on what they've done in recent years, we here at KCL predict that it’ll take place between Monday, Nov. 25, and Monday, Dec. 2, 2024.

How do we make our prediction?

For the past several years, Sephora has started their Cyber Week the Monday before Thanksgiving, running through the Monday after Thanksgiving (Cyber Monday). We believe they’ll stick to that pattern in 2024.

When will the Sephora Black Friday ad drop in 2024?

someone shopping in Sephora

In 2023 we predicted a sneak peek at the Sephora Black Friday ad for Friday, Nov. 17, 2023 and they did indeed provide a preview. That was three days before the sale started. With that in mind, we expect to see the 2024 ad drop somewhere in the neighborhood of Nov. 22.

Is there a Sephora Cyber Monday sale?

find more online signage in sephora

Yes indeed there is a Sephora Cyber Monday sale, but it’s looped into the retailer’s Cyber Week. Here’s what we saw in 2023

Nov. 20: 30% off Fresh Nov. 21: 30% off Lancome Nov. 22: 30% off Tarte Nov. 23: 30% off Sunday Riley Nov. 24: 30% off Fenty Beauty by Rihanna (excludes fragrance) Nov. 25: 30% off Kiehl’s Nov. 26: 30% off Make Up For Ever and Carolina Herrera Nov. 27: 30% off GXVE by Gwen Stefani and Youth to the People

Sephora Early Black Friday Deals ran from Oct. 27 – Nov. 6 at both Sephora and Sephora at Kohl’s locations.

a black friday ad for sephora and kohls

As a reminder, shopping at Sephora and Kohl’s is a chance for you to double your rewards, because you can earn both Koh’s Rewards and Sephora Beauty Insider Points to add to future orders.

More ways to save at Sephora:

person on laptop looking at sephora beauty insider rewards bazaar page
  • Get Sephora beauty offers when you sign up for their emails or visit their home page.

  • Always look for makeup and skincare sets that have more value for less money — sets include full-size products as well as deluxe samplers.

  • Sign up for their Beauty Insider rewards program to get all kinds of perks, like extra savings and points that can be applied to prestige brands.

We’ll show you how to use sales and promos to score the best deals with our Sephora insider hacks, and you can download the Krazy Coupon Lady app to see deals in real time once they go live.

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