If you’re not a Sephora Beauty Insider, then I have one question for you: How’s that rock you’ve been living under?

Becoming part of Sephora’s Beauty Insider program is completely free (all you need is an email), and if you ever plan to shop at the makeup store once, you should definitely be part of the loyalty program.

While joining the Sephora Beauty Insider program is the first step, the real perks — free makeup, extra-cool birthday gifts, and special discounts on sales — come with becoming a VIB or Rouge, the top two tiers of Sephora’s loyalty program. (To achieve “Very Important Beauty-Insider (VIB)” status, you have to spend $350 within a year; for Rouge, $1,000.)

Whether you’re a makeup aficionado or just here for the free birthday gift, here’s why you need to become a VIB Sephora Beauty Insider right away.

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1. Hit VIB status early in the year to reap the most benefits.

Once you spend $350 to become a VIB, you keep that status for the rest of the current year and the following year.

So, if you become a VIB within the first month of 2020, you’ll keep that status until the end of 2021. (Even if you don’t spend a dime in 2021.)


2. Shop Sephora’s exclusive semi-annual sales before Beauty Insiders — and get 15-20% off.

During the spring sale, Rouge members get 20% off the first week, and VIBs get 15% off starting the following week. The basic level Beauty Insiders get 10% off the third week.

PRO TIP: The timing of the semi-annual sales change every year, but they usually happen in April/May (spring) and October/November (fall).


3. VIBs get to choose between four different gifts for your birthday.

While all Beauty Insiders are able to pick between two options for a birthday gift, VIB and Rouge level members can choose between four different gifts.

In 2020, for example, VIB members were able to choose between free Milk Makeup mascara and cream lipstick/blush set, Sol de Janiero creams, Briogeo shampoo and deep conditioning mask, or Hourglass primer and veil powder (the latter being an VIB and VIB Rouge exclusive).

RELATED: Insider Ways to Save at Sephora


4. You can now exchange 500 points for $10 off any purchase.

Sephora has introduced Beauty Insider Cash, which, for the first time (ever!), allows all Beauty Insider members to exchange their points for cash off purchases.

Every 500 points earned qualifies members for $10 off purchases — essentially a 2% cash-back offer, since Insiders have to spend $500 to accumulate the 500 points. This works for both in-store and online.

RELATED: Sephora Beauty Insider Points Now Convert to Cash Off Purchase



5. VIBs earn 25% more points per dollar spent.

As a VIB member, you will earn 1.25 points per dollar spent, but Beauty Insiders only earn 1 point for every dollar. If you qualify for Rouge, you’ll earn 1.5 points per dollar.

Points can be redeemed for rewards at the Beauty Rewards Bazaar.

Some recent rewards include:

  • Marc Jacobs Lengthening and Curling Mascara (100 points)
  • Sunday Riley Vitamin C Brightening Serum (100 points)
  • Tatcha Routine Refresher (300 points)
  • bareMinerals Beautifully Clean set (500 points)


6. Rouge members get free standard shipping all year.

Standard shipping can take two to five business days. Two free samples come with every order, so this means you can break up your order since there is no minimum spend requirement — and get several samples!

If you’re VIB or a Beauty Insider, you can pay $15 a year for free two-day shipping.

That being said, we’ve noticed that Sephora has had the promo code FREESHIP for all Beauty Insiders’ purchases on Sephora.com for the better part of 2020.


7. Points won’t expire — unless you go 12 months without shopping.

Points will only disappear if your account goes a full year without any activity. It used to be 18 months, but Sephora changed this policy in April 2020.

RELATED: Free Sephora Samples You MUST Request


8. And you get to keep your status even if you return products that qualified you.

Let’s say you’re a Beauty Insider who is $50 away from reaching VIB status. If you spend $50 on a product that you end up returning because you don’t like it, you still get to keep your status! This is a pretty cool policy IMO.


Don’t scroll up! Here’s the links I mentioned:

Insider Ways to Save at Sephora

Sephora Beauty Insider Points Now Convert to Cash Off Purchase


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Why You Need to Become a Top-Tier Sephora Beauty Insider