The Sephora Spring Sale is one of the best times of year to to get at least a 10% discount on beauty brands that rarely go on sale. So if you're in on the Sephora vs. Ulta debate, check this one off as a notch for Sephora.
There’s a catch, though. You have to be a member of the free Sephora’s Beauty Insider loyalty program to unlock the exclusive discounts: 30% off all Sephora Collection products and up to 20% off everything else with promo code.
The 2025 sale ran April 4 - 14, and we expect it back in April 2026.
We have a few Sephora savings hacks below to stack even more savings with your Beauty Insider discount beyond Sephora coupons.
For more smart shopping tips and savings hacks, text HACKS to 57299.
The Sephora Spring Sale is an annual 11-day sale exclusively for Beauty Insider members.
The Sephora Spring Sale is a once-a-year, 11-day event offering substantial discounts on beauty products. It’s a sale that’s available only to Sephora Beauty Insider members. Discounts range from 10% (for Insider members) to 15% (for VIB) to 20% (for Rouge). But all Beauty Insider members get 30% off Sephora Collection items.
These deals are also available when shopping Sephora at Kohl's.
KCL predicts the Sephora Spring Sale will run April 3 - 13, 2026.
The savings come in two main waves, with base-level Beauty Insider members and VIB members having to wait a few extra days to get their deals.
How do we make our prediction?
This particular sale typically starts on the first Friday of April. It followed this pattern in 2024, beginning on Friday, April 5, and again in 2025, when it started April 4. It's important to note that the first four days of the sale includes 30% off Sephora Collection products for every tier of their loyalty program. However, during the same initial four days only Rouge members (the highest tier) have access to 20% off everything else. Then, the following Tuesday, VIB members and Beauty Insiders have the opportunity to save 15% and 10%, respectively, on brands beyond the Sephora Collection.
Your discount and the day you can get the deals (except on the Sephora Collection) will depend on your Beauty Insider level.
The exact discount you get during the Sephora Spring Sale — and the day you have access to the deals — will depend on your Beauty Insider tier level. This was the schedule in 2025:
April 4 - 14: 20% off and early sale access begins for Rouge members
April 8 - 14: 15% off and sale access begins for VIB members
April 8 - 14: 10% off and sale access begins for basic Beauty Insider members
No matter your Beauty Insider status, all members get 30% off the Sephora Collection during the entire sale.
You’ll need to sign up as a Beauty Insider to get Sephora Spring Sale deals.
To shop this Sephora spring sale, you’re first going to need to sign up for Sephora’s free Beauty Insider loyalty program (if you haven’t already). It’s free to join, and you’ll start at the basic membership level — which gets you 10% off everything during the 11-day sale.
You’ll also start earning one point for every $1 spent at Sephora. Once you spend $350 / year, you’ll hit VIB status. If you spend $1,000 / year, you’ll get Rouge status.
Shop online or in-store during the Sephora Spring Sale — or even at Sephora in Kohl's.
Shop online or inside Sephora stores to get these deals. You can even shop this sale at Sephora stores located inside Kohl’s stores and you’ll get the same special discounts during the big sale.
All Beauty Insider members get 30% off Sephora Collection items for the entirety of the sale.
No matter your tier level, all Beauty Insider members will get 30% off Sephora Collection items (aka Sephora’s store brand) starting Day 1 of the sale. So you don’t have to wait until your tier level gets unlocked to access this discount.
Note: This 30% off Sephora Collection discount can’t be stacked with your other Beauty Insider savings (10%, 15%, or 20%).
Build your online cart before Sephora’s Spring Sale starts so your items won't go out of stock.
You’ll just need to add Sephora’s Spring Sale promo code and hit “check out” when your tier is unlocked.
Some products may go quickly, so be ready to check out as soon as your Beauty Insider tier is unlocked.
Know Sephora’s Spring Sale exclusions to avoid disappointment at checkout.
You can use Sephora’s Spring Sale discount on virtually anything in the store or online, but there are some exclusions (scroll to the bottom of the page at the link to see them).
Here’s what isn’t included in the sale:
MAC and Viva Glam brands
In-store services
Instagram Shopping
Gift cards
Gift wrapping
Taxes, shipping, and handling fees
Orders shipped outside of the U.S. or Canada
Some brands also have item limits. For example, you'll be limited to one Dyson item, one Shark Beauty item, three The Ordinary Items, and three Nutrafol items per transaction.
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