Anna Gamel | 

Sephora Spring Sale Saves Beauty Insiders Up to 30%, Expect It Back in 2025

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The Sephora Spring Sale is one of the best times of year to to get at least a 10% discount on beauty brands that normally never go on sale. So if you're in on the Sephora vs. Ulta debate, check this one off as a notch for Sephora. We predict it will return on April 4, 2025.

There’s a catch, though: You have to be a member of free Sephora’s Beauty Insider loyalty program to unlock the exclusive discounts: 30% off all Sephora Collection products and up to 20% off everything else. 

The savings come in two main waves, with base-level Beauty Insider members and VIB members having to wait a few extra days to get their deals. So if you’re not a Sephora Beauty Insider member yet, sign up now to unlock all the savings. It’s free to join, and you’ll start at the basic membership level — which gets you 10% off everything during the 11-day sale. These deals are also available when shopping Sephora at Kohl's.

We have a few Sephora savings hacks below to stack even more savings with your Beauty Insider discount beyond Sephora coupons.

For more smart shopping tips and savings hacks, text HACKS to 57299.

The Sephora Spring Sale is an annual, 11-day sale exclusively for Beauty Insider members.

The Sephora Spring Sale is a once-a-year, 11-day event offering substantial discounts on beauty products. It’s a sale that’s only available to Sephora Beauty Insider members. Discounts range from 10% to 20% based on membership tier, while everyone gets 30% off Sephora Collection items. 

KCL predicts the next Sephora Spring Sale will start on April 4, 2025.

Sephora-Spring-Sale (1)

Sephora hasn't officially announced the next date for their Beauty Insiders Spring Sale, but based on historical data we predict it will start on Friday, April 4, 2025.

How do we make our prediction?

This particular sale typically starts on the first Friday of April. It followed this pattern in 2024, beginning on Friday, April 5, so we expect it again in 2025. It's important to note that the first four days of the sale includes 30% off Sephora Collection products for every tier of their loyalty program. However, during the same initial four days only Rouge members (the highest tier) have access to 20% off everything else. Then, the following Tuesday, VIB members and Beauty Insiders have the opportunity to save 15% and 10%, respectively, on brands beyond the Sephora Collection.

The Sephora Spring Sale ends on the same day for everyone, regardless of your membership tier status.

The exact discount you get during the Sephora Spring Sale — and the day you have access to the deals — will depend on your Beauty Insider tier level.

The timing and discount levels for Sephora’s Spring Sale in 2024 looked like this:

  • April 5: 20% off and early sale access begins for Rouge members

  • April 9: 15% off and sale access begins for VIB members

  • April 9 (same day as VIB access): 10% off and sale access begins for basic Beauty Insider members

No matter your Beauty Insider status, all members get 30% off the Sephora Collection during the sale. And for everyone, the sale ended on April 15.

TIP: Rouge members can give one friend an additional one-time 20% discount to use during the sale. So it’s time to start cozying up to your Rouge besties!

1. You’ll need to sign up as a Beauty Insider to get these Sephora Spring Sale deals.

a person looking at sephoras beauty insiders on their website

To shop this Sephora spring sale, you’re first going to need to sign up for Sephora’s free Beauty Insider loyalty program (if you haven’t already).

You’ll start earning one point for every $1 spent at Sephora. Once you spend $350/year, you’ll hit VIB status. If you spend $1,000/year, you’ll get Rouge status.

Rouge members get early access to all of the sale items, followed by VIB and basic Beauty Insider members. But all Beauty Insider members will enjoy 10%, 15%, or 20% off purchases during the sale — depending on your membership tier.

2. Shop online or in store during the Sephora Spring Sale — or even at Kohl’s Sephora Spring event.

Shelves and displays inside a Sephora store.

You can even shop this sale at Sephora stores located inside Kohl’s stores and you’ll get the same special discounts during the big sale.

3. All Beauty Insider members get 30% off Sephora Collection items for the entirety of the sale.

No matter your tier level, all Beauty Insider members will get 30% off Sephora Collection items (aka Sephora’s store brand) starting Day 1 of the sale. So you don’t have to wait until your tier level gets unlocked to access this discount.

The Sephora Collection discount should appear automatically in your cart during Sephora’s Spring Sale checkout. No promo code needed.

Note: This 30% off Sephora Collection discount can’t get stacked with your other Beauty Insider savings (10%, 15%, or 20%).

4. Start building your online cart before Sephora’s Spring Sale starts.

You’ll just need to add Sephora’s Spring Sale promo code and hit “check out” when your tier is unlocked.

Some products may go quickly, so be ready to check out as soon as your Beauty Insider tier is unlocked.

5. Purchase discounted Sephora gift cards to use during the Spring Sale for an extra 4% – 10% off.

A person holding up a Sephora gift card

Raise sells discounted Sephora gift cards at 4% – 10% below value. Buy a few discounted gift cards from Raise before (or during) Sephora’s Spring Sale, then use the cards on the sale prices to boost your savings by up to 10%, depending on what you can score.

6. Skip Instacart and use Sephora’s Same-Day Delivery or pickup in store option instead.

sephora delivery box on welcome mat

Don’t attempt to make an order using Instacart during the Sephora Spring Sale if you want your Beauty Insider discount to count.

That’s because Instacart orders are exempt from Sephora’s Spring Sale.

Instead use Sephora’s Same-Day Delivery, Buy Online Pickup In Store, Curbside Pickup, or Sephora’s free shipping if you don’t want to shop in person. All four options will work with your Spring Sale promo code.

Sephora’s Same-Day Delivery fee starts at $6.95. The pickup options are free!

7. Know Sephora’s Spring Sale exclusions to avoid disappointment at checkout.

You can use Sephora’s Spring Sale discount on virtually anything in the store or online, but there are some exclusions.

Here’s what isn’t included in the sale:

  • MAC, Viva Glam, and The Ordinary brands

  • Instacart purchases

  • In-store services

  • Instagram Shopping

  • Gift cards

  • Gift wrapping

  • Taxes, shipping, and handling fees

  • Orders shipped outside of the U.S. or Canada

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