Some of the best Cyber Monday sales give you another chance at the Black Friday deals you might have missed (and in some cases they're better). Since more and more people shop online every year (in fact the vast majority now do, according to our survey), Cyber Monday keeps getting bigger ... and longer ... and earlier.
In 2024, plenty of retailers kicked their Cyber events off on Sunday or even Saturday. In other words, Cyber Monday is becoming more like Cyber Weekend, starting the moment Black Friday sales end.
We've got the dates Cyber Monday sales kicked off in 2024, as well as predictions for when to expect them in 2025 at Walmart, Target, Amazon, and more.
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When do Cyber Monday Deals start?
Officially, Cyber Monday is the Monday after Thanksgiving (Dec. 1 in 2025). Historically, it acted as the online follow-up to in-store Black Friday. But with Black Friday very much online these days, there's less of a difference, and few major retailers actually wait until Monday.
To keep shopping stamina up, many retailers do beat Black Friday prices during their Cyber Monday sales, especially when it comes to various electronics like TVs, laptops, headphones, and smartwatches. It's worth knowing when your favorite retailers start their Cyber Monday sales so you can pounce on deals.
Here's when major retailers started their Cyber Monday sales in 2024, along with our predicted dates for 2025.
Amazon Cyber Monday
2024 start date: Saturday, Nov. 30 2025 predicted start date: Saturday Nov. 29
Amazon has a tradition of kicking off its Cyber Monday sale at 12:01 a.m. PT (3 a.m. ET) on the Saturday after Thanksgiving, and 2024 was no different. The sale usually lasts three days, wrapping up at midnight PT on Cyber Monday itself.
KCL TIP: Amazon tends to repeat a lot of its Black Friday deals through Cyber Monday, so don't expect its Cyber Monday pricing to be better than Black Friday.
Walmart Cyber Monday
2024 start date: Sunday, Dec. 1 (with early access for Walmart+ members) 2025 predicted start date: Sunday, Nov. 30
Walmart usually starts its Cyber Monday deals the moment its Black Friday sale ends the Sunday after Thanksgiving. In 2024, the switchover happened Dec. 1 at 8 p.m. ET, but Walmart+ members got early access at 5 p.m. ET.
Target Cyber Monday
2024 start date: Sunday, Dec. 1 2025 predicted start date: Sunday, Nov. 30
Target's Cyber Monday deals usually start the Sunday after Thanksgiving, to match its weekly ad timing. In 2024, it offered Cyber Monday deals on Dec. 1-2, with some extended Cyber Week deals running the rest of the week.
KCL TIP: Target's Cyber Monday sale actually is often better than Black Friday, thanks to its special offers. In 2024, for example, it offered an extra 15% off select home items to Target Circle members, which caused many of its Cyber Monday prices to beat its Black Friday prices. Learn more about Target Circle, which is free to join..
With the special Target price match policy (usually offered through Dec. 24 every year), you are guaranteed to get the lowest price on anything you bought during Target's Cyber Monday, if the price falls later at Target.
Macy’s Cyber Monday sale
2024 start date: Sunday, Dec. 1 Predicted 2025 start date: Sunday Nov 30
Macy's ran its 2024 Cyber Monday sale Dec. 1-3 (check out its announcement of the dates).
Macy’s Cyber Monday 2024 sale brought deals on everything from beauty to home goods. We saw beauty for up to 30% off, pajamas starting at $10.99, 70% off diamond earrings, 65% to 70% off bedding, and more.
Best Buy Cyber Monday
2024 start date: Sunday, Dec. 1 2025 predicted start date: Sunday Nov. 30
Best Buy confirmed its whole holiday calendar on Oct. 22 in 2024, including its Cyber Monday sale, which ran Dec. 1-2.
Kohl's Cyber Monday
2024 start date: Saturday, Nov. 30 2025 predicted start date: Saturday Nov. 29
Kohl’s traditionally kicks off Cyber Weekend on Saturday and runs deals through Cyber Monday. Be sure to take advantage of special offers. In 2024, Kohl's offered $15 in Kohl’s Cash for every $50 spent as well as 20% off with a promo code.
Bath & Body Works Cyber Monday
2024 start date: Monday, Dec. 2 2025 predicted start date: Monday, Dec. 1
The Bath & Body Works Cyber Monday sale started on Monday last year and ran through Dec. 3, both in stores and online at BathandBodyWorks.com. It's usually your last chance to save up to 40% on cheap lotions, hand soaps, and all your faves if you missed Bath & Body Works’ Black Friday sale.
KCL TIP: We usually see Bath & Body Works Candle Day sale in early December, so wait until then to buy candles.
Costco Cyber Monday
2024 start date: Monday, Dec. 2 2025 predicted start date: Monday, Dec. 1
Costco usually confirms the date of its online-only (and one-day-only) Cyber Monday sale in its Holiday Savings Book, which it dropped on Oct. 18 in 2024.
Are there Apple Cyber Monday deals?
Does Apple offer Cyber Monday discounts? Not typically. But that doesn’t mean you can’t score a discount on AirPods or a brand-new Apple Watch. You’ll find the best Cyber Monday deals on Apple devices at Walmart, Target, and Amazon. If you want to buy directly from Apple, the best you can hope for is a free gift card when you spend a certain amount.
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